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Did Google Kill The Traditional Press Release

If You Are In Online Media and Publishing Industry, then you must be very well aware of this deadly creature raised by Google.

But the beast got more attention of press release sites and networks on its

May 20, 2014 Update.

Panda 4.0.

The Panda 4.0 Rollout

The Panda 4.0 had a relatively greater impact compared to it’s previous roll outs. Approximately, 7.5% of the queries were affected in this rollout doing damage to Public relations and the press release industry the most.

How Badly Press Release

Sites Were Affected?

Some of the top newswire businesses were affected as a result of Panda 4.0 including PRWeb, PR Newswire, Business Wire and many others.

(approximate 71% decrease)

(approximate 63% decrease)

(approximate 60% decrease)

What Public and Media Relations Professionals Should Know?

Would your audience want to read this article?Will your audience learn something new?Is it entertaining?Is it interesting enough to share?

After the Panda 4.0 update, marketers, public and media relations professionals should ask themselves these following questions.

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