dickinson · from the options shown here are not permissible. team lockups on white or light gray...

24 D I C K I N S O N G R A P H I C- I D E N T I T Y G U I D E L I N E S

D I C K I N S O N

DICKINSON ATHLETICS BRANDING

D I C K I N S O N G R A P H I C- I D E N T I T Y G U I D E L I N E S 25

It has been imperative for our organization to protect our marks and visual identity; and as we continue to expand the reach of Dickinson athletics, it remains of vital importance for us to coordinate our brand and visual identity to ensure proper usage. We have created this guide to both accomplish those goals and to make use of our marks and fonts convenient to those internal and external to our athletics department.

Our goal is to reinforce consistent application of our brand elements as we continue to build upon the strength of the Dickinson brand. By providing the colors, logos and fonts, we hope to make it more accessible and valuable to our partners.

D I C K I N S O N ATH L E TI C S B R A N D I N G


DICKINSON ATHLETICS BRANDING

• The Dickinson D icon, Dickinson D logomark, Dickinson Red Devils logo, Dickinson Red Devil logomark and pitchfork are exclusively for the use of the Dickinson athletics department. The Red Devil mascot may be used by other campus organizations.

• The Dickinson athletics marks may only be used in solid white, PMS 186 (red) and black (grayscale permitted only on non-color printed material).

• Alterations to the athletics branding marks of any kind are not permissible. They may not be scaled, stretched, reversed in orientation or manipulated in any way.

• High-quality, sport-specific team lockups are available from Design Services. Alterations to the team logos of any kind are not permissible.

• Additional apparel marks are available for practice uniforms and general merchandising. All uniforms are subject to approval by the athletics director.

DICKINSON RED

Spot Color:

Pantone 186 CMYK:

Red – C:2 M:100 Y:85 K:6 Web RGB:

Red – R:211 G:35 B:45

D I C K I N S O N ATH L E TI C S B R A N D I N G

Dickinson D icon Dickinson D logomark Dickinson Red Devil logomarkDickinson Red Devil mascot

Dickinson Red Devils logo

Angled pitchfork

Vertical pitchforkPantone 186 Black


COLOR VARIATIONS

Dickinson athletics uniforms are produced by Under Armour and should adhere to college colors of Pantone 186, Pantone Cool Gray 9, black and white. Slight deviations in fabric color are permissible; however, all apparel should be red, white, gray, black or a combination of these colors.

Color should always print 100 percent solid ink. Do not use gradients or tints of Pantone inks. Certain printing and reproduction methods may require the use of the Dickinson D icon in white as opposed to the standard red.

Under Armour has a limited font library and apparel must use one of the approved fonts.

• Undeniable (preferred sans serif)

• Full Block (preferred serif)

• Athletic Script

• Falcon

• Lubbock

• Plain Block

• Premier

• University

PRINT COLOR SPECIFICATIONS

Spot Color:

Pantone 186 Pantone Cool Gray 9

CMYK:

Red – C:2 M:100 Y:85 K:6 Gray – C:0 M:2 Y:0 K:50

Web RGB:

Red – R:211 G:35 B:45Gray – R:145 G:145 B:149

APPAREL REQUIREMENTS

• All uniforms must be branded with the word Dickinson, an athletics branding mark or a combination of both.

• The Red Devil mascot and Dickinson D icon must be accompanied by the word Dickinson on all uniforms.

• Any reference to the Dickinson mascot must include the full name of Red Devils. The use of Devils alone is not permitted.

• Refer to the Athletics Branding Guide for additional examples of athletics branding.

COLLEGE COLORS

Pantone Cool Gray 9Pantone 186 Black

D I C K I N S O N ATH L E TI C S U N I FO R M S

Dickinson D icon in white–for use on red backgrounds only.

Pitchfork color options


ATH L E TI C S TE A M N A M E S A N D TE A M LO C K U P S

DICKINSON ATHLETICS TEAM LOCKUPS Team lockups are available for all Dickinson

athletics teams for use in web and print as

well as apparel. All high quality files are

available from Design Services (design@

dickinson.edu). Individual team lockups are

to be created by Design Services only—do

not attempt to recreate lockups. Alterations

from the options shown here are not

permissible.

Team lockups on white or light gray apparel

must use black lettering. Team logos on

black or dark gray apparel should use white

lettering. Red apparel may use white or

black lettering. Adhering to specified color

combinations will increase visibility and

optimize readability.

DICKINSON ATHLETICS TEAM NAMES Official athletics team names must be used and may not be altered or abbreviated.

Gender classification may be excluded.

• BASEBALL

• BASKETBALL

Men’s Basketball

Women’s Basketball

• CROSS COUNTRY

Men’s Cross Country

Women’s Cross Country

• FIELD HOCKEY

• FOOTBALL

• GOLF

Men’s Golf

Women’s Golf

• LACROSSE

Men’s Lacrosse

Women’s Lacrosse

• SOCCER

Men’s Soccer

Women’s Soccer

• SOFTBALL

• SQUASH

Men’s Squash

Women’s Squash

• SWIMMING

Men’s Swimming

Women’s Swimming

• TENNIS

Men’s Tennis

Women’s Tennis

• TRACK AND FIELD

Men’s Track and Field

Women’s Track and Field

• VOLLEYBALL


ATH L E TI C S TE A M LO C K U P S

TEAM NAMETEAM NAME

Athletics Logomark Team LockupReverse lettering: for use on dark gray and black backgrounds.

Reverse white D and lettering: for use on red background only.

Dickinson Red Devils Logomark Team LockupReverse Lettering with Outline: Dickinson Red Devils logo & mascot Team Lockup (for use on dark gray, black or red backgrounds only).

Dickinson Athletics. May substitute team name for “ATHLETICS.” Can be used in red, white or black.

TEAM NAME

Athletics Icon Team LockupReverse lettering: for use on dark gray and black backgrounds.

Reverse white D and lettering: for use on red background only.

Dickinson Arch and D Icon Team Lockup

TEAM NAME

athletics

DICKINSONATHLETICS

TEAM NAME


ACCEPTABLE USES OF THE RED DEVIL

Characteristics of acceptable uses of the Red Devil:

• The Red Devil may be in ONLY solid white, PMS 186 (red) and black. (Grayscale permitted only on non-color printed material.)

• Alterations to the Red Devil of any kind are not permissible.

• The Red Devil may be cropped if used as a design element but otherwise should always be used in full. No part of the Red Devil may be extracted or deleted.

• The Red Devil may not be reversed or flipped—tail should always be at left and pitchfork at right.

• Copy is never placed over the Red Devil unless it is used as a watermark.

• In some cases, effects such as drop shadows and inner glows may be used to create dimension or separation.

• The Red Devil may be used as a design element, such as in backgrounds, but must maintain approved colors.

• The Red Devil may not be scaled, stretched or manipulated in any way.

• Additional versions of the Red Devil should not be created. The Green Devil is the only alternate devil available and is only to be used by the Center for Sustainability Education in limited circumstances.

TH E R E D D E V I L

SAMPLE TEXT

UNACCEPTABLE USES OF THE RED DEVIL

Q WHITE OUTLINE Q COPY COVERS PART OF THE RED DEVIL

Q EXTRACTED FROM FULL LOGO

Q UNAPPROVED COLOR, FLIPPED ORIENTATION

Q STRETCHED Q ALTERNATE VERSION


G E N E R A L D I C K I N S O N ATH L E TI C S A P PA R E L M A R K S

GENERAL DICKINSON APPAREL

THESE MARKS ARE FOR APPAREL ONLY and should not be subtituted for approved Dickinson athletics branding marks in non-apparel markets.These marks are approved for general merchandise apparel and may use a more liberal range of colors and patterns than athletics team apparel.

Lettering may be white, black or red.

athleticsest. 1783

INTRAMURAL SOCCER

ATHLETICS

athletics

ATHLETICS

athletics

athletics

ATHLETICS


ATHLETICS LETTERHEAD

Dickinson athletics letterhead follows the format at right. The typing format for the standard letter (shown at right) is an integral part of the design and should be followed.

When possible, type should be set in Brandon Regular at 9.5 point. An alternative sans-serif font such as Calibri, Univers or Arial may be used. The left and right margins should be set at 1 inch. The upper margin should be set at 2.25 inches and the bottom margin at 1 inch. The signature should be set flush left. The body copy is flush left—not justified.

Please do not attempt to recreate your own electronic letterhead. Print and electronic letterheads are available from the Print Center.

June 28, 2017

Hello «FirstName»,

I’ve got great news! You’ve been recommended to me as an outstanding student-athlete who may qualify for admission to Dickinson College, located in beautiful Carlisle, Pennsylvania. Since its founding in 1783, Dickinson has grown to become a national leader in residential liberal-arts education.

• Ranked No. 40 among national liberal-arts schools by U.S. News & World Report • Able to provide unparalleled global opportunities, with more than 40 study-abroad programs on six continents in

24 countries• Offers small class sizes, through a close-knit 9-to-1 student/teacher ratio

The tennis program has developed a strong reputation as one of the top small-college teams in the East. Over the past few years, the Red Devils have continued to improve and climb in the conference standings and look to reach newer heights. I bet you didn’t know that Red Devil tennis is:

• Looking for highly ranked junior tennis players• Building a national-caliber program: top 30 by 2018, top 15 in 2019• In the Centennial Conference, considered one of the top DIII conferences in the country

Dickinson combines the advantages of a small school with the resources of the thriving surrounding community and region. This means there are many great things to do both on and off campus. Not only does Dickinson have a beautiful campus, but we’re:

• Located in one of the “best places to raise a family,” according to Forbes, and in one of America’s “most livable cities”• Able to provide access to a wide range of internships: law, medicine, business and entertainment, to name just a few• Situated three hours from New York City and two hours from Washington, D.C., Baltimore and Philadelphia while

offering a setting known for its world-class fishing, hiking, biking and camping

If you are a serious student and want to play high-level collegiate tennis, send me an email to [email protected] and I will be sure to give you a call.

You can learn more at www.dickinson.edu. I look forward to hearing from you soon.

Sincerely,

David BojaladHead Tennis CoachDickinson [email protected]

DICKINSON COLLEGE DEPARTMENT OF ATHLETICS

P.O. Box 1773 • Carlisle, PA 17013-2896 • www.dickinson.edu

1"

2.25"

1" 1"

ATH L E TI C S S TATI O N E RY


ATH L E TI C S S TATI O N E RY

ATHLETICS #10 ENVELOPE

Address on envelope should be typed as shown, 4 inches from left and 1.75 inches from top.

Mailing envelopes can be ordered from the Print Center.

ATHLETICS A7 ENVELOPE AND FOLDED NOTECARD

Additional notecard options available from the Print Center and Design Services.

DICKINSON ATHLETICS Dickinson College P.O. Box 1773 Carlisle, PA 17013-2896

DICKINSON ATHLETICS Dickinson College P.O. Box 1773 Carlisle, PA 17013-2896

ATHLETICS

Hall of Fame Dickinson’s 25 intercollegiate athletics teams compete in the prestigious

Centennial Conference and have been recognized as elite Division III programs. Our experienced and highly respected coaching staff is focused on providing

scholar-athletes with individualized attention, and our Red Devil athletes are in passionate pursuit of academic and

athletic excellence and proudly pledge to “always wear the red.”

1.75"

4"

Office of the President

P.O. Box 1773

Carlisle, Pennsylvania 17013-2896

phone: 717-243-5121

fax: 717-245-3456

web: www.dickinson.eduJuly 14, 2011

Addressee’s NameTitleCompany or Office NameNumber and StreetCity, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence using this letterhead.This typing format is an integral part of the letterhead design.

The body of the letter aligns flush left to a set left margin of one inch for the entire letter. Use 11 pt. typefor all typed information (10 pt. type is an acceptable alternative.) The right margin is not justified. Thedate line of the letter begins two inches from the top of the letterhead. Allow one line space above theaddressee’s name, title, company name, etc. and two lines above the salutation. In the body of the letter,add one line space between paragraphs. There are no indentations. The maximum line length should notexceed six and one half inches. Allow three line spaces for the signature above the name of the sender.

This letter demonstrates the recommended typing format for all correspondence using this letterhead.This typing format is an integral part of the letterhead design. The body of the letter aligns flush left to aset left margin of one inch for the entire letter. Use 11 pt. type for all typed information (10 pt. type is anacceptable alternative.) The right margin is not justified. The date line of the letter begins two inchesfrom the top of the letterhead. Allow one line space above the addressee’s name, title, company name,etc. and two lines above the salutation. In the body of the letter, add one line space between paragraphs.There are no indentations. The maximum line length should not exceed six and one half inches. Allowthree line spaces for the signature above the name of the sender.

Sincerely,

Name of SenderTitle of Sender

Initialscc:

Dickinson’s 25 intercollegiate athletics teams compete in the prestigious Centennial Conference and have been recognized as elite Division III programs.

Our experienced and highly respected coaching staff is focused on providing scholar-athletes with individualized attention, and our Red Devil

athletes are in passionate pursuit of academic and athletic excellence and proudly pledge to

“always wear the red.”

Front and back


Red Devils Volleyball

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BASKETBALLWILL YOU JOIN THE RED DEVILS?

State-of-the-art facilities await your Dickinson athletic experience at the Durden Athletic Training Center.

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BASKETBALLWILL YOU JOIN THE RED DEVILS?

State-of-the-art facilities await you as part of your Dickinson athletic experience at the Durden Athletic Training Center.

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FIELD HOCKEY

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WEARIN’ THE RED

State-of-the-art facilities await your Dickinson athletic experience at the Durden Athletic Training Center.

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VOLLEYBALLWILL YOU JOIN THE RED DEVILS?

State-of-the art facilities await your Dickinson athletic experience at the Durden Athletic Training Center.

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TOP FACILITIES The Red Devils play their home matches on the Hayes Tennis Courts, located directly adjacent to Biddle Field Stadium. The venue features lights and eight recently resurfaced courts for competition.

vV

COACH BOJALAD’S PLAYING PHILOSOPHY: Every practice needs to be compelling and fun. Studies show that the greatest rates of improvement occur when a player is engaged in fun. This should never come at the expense of hard work, however. Quite the opposite. My experience has been that players at this level want discipline. They crave it. This hard work coupled with fun keeps players intrinsically motivated, more process oriented. They are enjoying tennis as an opportunity to learn, improve and realize their potential. Success, as defined by winning, becomes a byproduct of this mindset.

Mental Conditioning: With my background in sport psychology, mental conditioning is a big part of our training at Dickinson and my coaching philosophy. Whether it be on court (routines, confidence building, maintaining concentration) or off court (relaxation techniques, visualization, goal-setting), we learn a new skill every week and APPLY it.

Goals: Dickinson tennis is looking for highly ranked junior tennis players who are serious students. We are in the process of building a national-caliber tennis program and hope to be in the top 30 by 2018, top 15 by 2019.

David BojaladHead Tennis Coach

DICKINSON

WOMEN’S TENNIS

@DSONREDDEVILS

ATHLETIC SUCCESS

Team chemistry and travel along with a supportive community contribute to individual and team success. 2016 Centennial Scholar Athlete of the Year: Joana Nunes ’17. Tennis boasts the highest GPA among Dickinson athletic teams.

ACADEMIC RIGOR

90% of graduates have a job or are in graduate school within one

year of graduation.* Dickinson is a top Fulbright-producing liberal-arts college

with a 9:1 student-faculty ratio, 43 majors and 22 interdisciplinary programs. 250

independent study and student-faculty research projects were completed in 2015-16.

PLAYER DEVELOPMENT

The tennis program travels for spring break. This year we are headed to Orlando, Fla. a spring break tennis destination site where the best college tennis programs in the country (DI, DII and DIII) gather to compete against one another. This year we will be playing at the brand new USTA National Campus, featuring 100 courts including Plexicushion Acrylic cusion, European red clay, Har-tru and Rebound Ace Indoor courts.

BY THE NUMBERS

Dickinson offers a nationally ranked Division III athletics program with 25 varsity sports boasting 69 All-Centennial Conference athletes in 2015-16 and more than 212 All-American student-athletes. To date women’s tennis has 30 All-Centennial Conference Selections (18 singles; 12 doubles), two All-Americans and 4 Centennial Conference playoffs appearances. *data from 2015 survey


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WOMEN’S TENNIS

WILL YOU JOIN THE RED DEVILS?

State-of-the-art facilities await you as part of your Dickinson athletic experience at the Kline

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S A M P L E ATH L E TI C S P U B L I C ATI O N S

Sport-specific recruitment brochures


D E D I C AT E D C O A C H E S

Committed to seeing you succeed.

Dickinson CollegePO Box 1773Carlisle, PA 17013dickinsonathletics.com

VOLLEYBALL

dickinson.edu/socialmedia

CARD 1 OF 4. Save all four to

create your own 2017 banner.

E X C U S E S

Top facilities, supportive community and a will to win make anything possible.

A M A Z I N G T E A M

Successful on the court and in the classroom.

E X P L O R E T H E R E D D E V I L S 24 / 7

Visit dickinsonathletics.com

24HRS

DAYSWEEK

“ The SUPPORT SYSTEM developed over a four year academic and athletic career at Dickinson is EXTREMELY VALUABLE, and I am BEYOND THANKFUL for the relationships I was fortunate enough to establish with coaches, teammates, fellow students and professors while at school.” —Ted Hinnenkamp ’16

DICKINSON BASKETBALL

1st in Dickinson program

history FG% (.580)

2016 NABC All American

2016 Centennial Conference

Player of the Year

These nationwide rankings are based on both the competitiveness of the program and the overall academic quality of the school. More info at www.collegefactual.com.

1 BABSON COLLEGE

2 JOHNS HOPKINS UNIVERSITY

3 WASHINGTON UNIVERSITY IN ST. LOUIS

4 EMORY UNIVERSITY

5

6 SAINT NORBERT COLLEGE

7 CENTRE COLLEGE

8 FRANKLIN & MARSHALL COLLEGE

9 BATES COLLEGE

10 AMHERST COLLEGE

DICKINSON BASKETBALL

BEST COLLEGES FOR DIVISION III

MEN’S BASKETBALL

DICKINSON

LACROSSE JUNIOR DAY

TAKE THE NEXT STEP IN THE RECRUITING PROCESS. Join us for one of our four Junior Day programs this fall.

Get an in-depth look at what it would be like to be a student- athlete at Dickinson.

FRIDAY, OCTOBER 2FRIDAY, OCTOBER 9

FRIDAY, OCTOBER 23FRIDAY, NOVEMBER 13

DO YOU WANT TO WEAR THE RED?www.dickinsonathletics.com

DICKINSON

LACROSSE FALL 2015 JUNIOR DAYTENTATIVE ITINERARY:8:45 a.m. Arrive on campus9 a.m. Campus tour and admissions information session10:30 a.m. Attend class with a member of the women’s lacrosse team11:30 a.m. Lunch with the team12:30 p.m. Tour of Durden Athletic Training Center1 p.m. Player question-and-answer panel1:15 p.m. Meet with coaching staff

FRIDAY, OCTOBER 2*FRIDAY, OCTOBER 9 FRIDAY, OCTOBER 23 FRIDAY, NOVEMBER 13

This program is intended for juniors who are interested in taking the next step in the recruiting process. Space is limited. Please return your registration form at least one week prior to the program. We look forward to your visit!

* Please note: Saturday, Oct. 3 is our Fall Prospect Clinic and Sunday, Oct. 4 is our annual Devil Day Fall Tournament.

JUNIOR DAY REGISTRATION FORM

NAME

INTENDED MAJOR(S)

VISIT DATE:

(FIRST CHOICE)

(SECOND CHOICE)

Please return your competed form by email ([email protected]) or mail:

Dickinson College Women’s Lacrosse, Attn: Paige MessersmithP.O. Box 1773Carlisle, PA 17013

DEMAND MORE WOMEN’S BASKETBALL

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ATHLETIC SUCCESSWinning Championships

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ACADEMIC RIGORWearin’ the Red

Postcard series sent to recruits with personalized coach messaging.

Additional brochures and registration form

dickinson · from the options shown here are not permissible. team lockups on white or light gray...

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