8/3/2019 Dickens Boards

1/6

Benjamin McKean

Module Code OUGD301

Board No. 1/6

Concept

ThelogoisbasedonCaslonEgyptienne,

thefirstevercutsansserif.Itwas

producedatthetimeofCharles

Dickensbirth.Bespokecontemporary

typographybasedonthelogohasbeen

createdtakinginspriationtfrom

woodcuttype.

Thecolourschemeincludes3colours

usedthroughoutthepublicationsand

media,allshownwiththebespoke

versiononthetypeface.

BRIEF 2- CHARLES DICKENS 200th BIRTHDAY//Overview

Brief

Toproposeandcurateanevent

nightcelebratingCharlesDickens

200thBirthday.Thenightwillinclude

thelaunchof200specialedition

booksandtheauctionofartists

interpretationsofDickens.

ThisisincolloborationwithAaronSkipper.

8/3/2019 Dickens Boards

2/6

Benjamin McKean

Module Code OUGD301

Board No. 2/6

Concept

Theprogrammeisdoublesidedwith

aqueueinthecentrefoldtoturn

thebookover.Onesideofthe

publicationshowsdetailsaboutthe

event,theothercontainsinformation

onwhatisbeingdonetocelebrate

DickensBirthday.

Context

Theprogrammecontainsdetails

abouttheitemsavailableforpurchase

onthenightincludingthe200limited

editionbooksandtheartistsbook

auction,ofwhichthemoneygoes

toGreatOrmondStreetchildrens

charity.Thepublicationwillbegiven

outontheeventnight.

Product Specification

B5(176x250mm)

BRIEF 2- CHARLES DICKENS 200th BIRTHDAY//Programme

8/3/2019 Dickens Boards

3/6

Benjamin McKean

Module Code OUGD301

Board No. 3/6

Concept

Adoublesidedpulloutposter

(containedwithintheprogramme)is

designedsoguestshaveasmalltoken

oftheeventtokeepandcelebrate

CharlesDickens.

Onesidefeaturesatimelineof

CharlesDickenslife,theotherhas

the200specialeditionbookcovers

designedforDickensBirthday.

Product Specification

B2(500x707mm)

BRIEF 2- CHARLES DICKENS 200th BIRTHDAY//Poster

8/3/2019 Dickens Boards

4/6

Benjamin McKean

Module Code OUGD301

Board No. 4/6

Concept

Adisposablenewsprintpublication

willbeavailableleadinguptothe

event,distributedwithinbookstores

andthroughoutLondontocoincide

withtheadvertisingoftheevent.

Thecatologueprovidesaninsightinto

Dickensbysummarisinghistop10worksin200words,ofwhichthereis

also200limitededitionbookdesigns

forthenovels.

Product Specification

B4Newsprintpublication

BRIEF 2- CHARLES DICKENS 200th BIRTHDAY//Catologue

8/3/2019 Dickens Boards

5/6

Benjamin McKean

Module Code OUGD301

Board No. 5/6

Concept

Advertisedbythedisposablenews-

printcatolougethe200limitededition

bookswouldbesoldatthelaunch

night.Thereare20designsforhis

top10novelseachtitlewithitsown

colourscheme.

Product Specification

PinchedCrownBooksize

BRIEF 2- CHARLES DICKENS 200th BIRTHDAY//Special Edition Covers

8/3/2019 Dickens Boards

6/6

Benjamin McKean

Module Code OUGD301

Board No. 6/6

Concept

LeadinguptothelaunchnightonDickensBirthdayquoteswouldappearonbillboardsthroughoutLondon.Theywouldbeinspirationalquotesandrevealnofurtherinformationuntillamonthbeforetheeventwhenextrainformation.

BRIEF 2- CHARLES DICKENS 200th BIRTHDAY//Promotion

DuringtheleaduptotheeventthedisposablenewsprintpublicationpreviouslymentionedwouldbecirulatedinthesamelocationsinformingthereaderaboutDickenslegacy,hismostfamousworksandthe200limitededitionbooksavailable.