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PR O GR AMME 2016

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W ELCOM E

IT ISN’T E ASY FOR BU SY PEOPL E TO DE DIC ATE TWO DAYS TO E XP LORIN G N E W IDE AS, BU T WE H AVE HEA R D TIME AN D TIME AGAIN OF TH E VALU E TH AT PEO PLE HAVE FOU N D IN STEP P IN G BAC K AN D TAK IN G A WID ER VIEW O F WH AT IS H APP EN IN G N OW, AN D DISC USSING WHAT’S N EXT.

That is what Design It; Build It is all about, stepping away from your desk for a couple of days to bring new ideas and energy to your work.

The conference brings together an impressive group of people, and not just on the stage. Those here over the two days come from a fantastic mix of start-ups, fast growing digital companies and creative agencies.

Take the opportunity to speak to those around you. Someone who’s working on the other side of the planet might be wrestling with similar challenges to you, or might just have the answers your looking for.

HAVE A FA NTA ST IC FEW DAYS AT DE SIGN IT; BU ILD IT.

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ALISON COWARD

Alison is the founder of Bracket, and author of “A Pocket Guide to Effective Workshops”. She has been working in, leading and facilitating creative teams for 15 years.

Alison started Bracket to help teams with better collaboration, and has designed and facilitated workshops and events for a wide range of clients including: Barclaycard, Channel 4, Etsy, D&AD, Google and TrendWatching.

@alisoncoward

CHRIS DAVEY

Chris has been working in design, digital and marketing for 15 years crafting award winning campaigns, websites and other creative goodness for clients including: Highland Spring, Channel 4, Oxfam, Edinburgh Festival Fringe, RAC, Sainsbury’s Bank and The Scottish Government.

He is Creative Director at Whitespace, a multi award winning agency based in Edinburgh.

@ctdavey

T HES P EAKERSOUR 16 S PEA KER S COME FROM DIFFERENT SIDES OF THE S EC TO R , EA CH BR INGING A UNIQUE PERSPECTIVE BASED ON TH EIR OW N EX PERIENCE WORKING FOR LEADING COMPANIES O N G ROU ND BR EA KING PROJECTS.

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RICHARD ADAMS

Richard is currently Consultant Digital Programme Manager at the Royal Shakespeare Company, delivering a new website, new CMS, data dashboards, agile processes and more and more data stuff increasing engagement.

Previous he worked with BBC, BSkyB, Aviva Health and Microsoft Studios (Xbox).

@dickyadams

CAP WATKINS

Cap Watkins is a product designer living in Brooklyn, NY. He’s the VP of Design at BuzzFeed, as well as a blogger, conference speaker, podcast guest and lover of startups and technology.

Cap believes in thoughtful, holistic design solutions that get out of the way and empower people to accomplish more. His past work includes Etsy, Zoosk, Formspring and hush-hush stuff at Amazon.

@cap

C O LIN MCFA R LA ND

Colin is Head of CRO and Product Owner of Experimentation Services at Skyscanner. He believes our intuition is usually wrong, and trustworthy A/B experiments can help.

Previously he led experimentation at Shopdirect.com, and a pop-up squad challenged with introducing Booking.com’s experimentation model at Rentalcars.com.

@mcfrl

AN N A D EBENHA M

Anna Debenham is a freelance front-end developer based in London.

She was awarded Young Developer of the Year by Netmag in 2013. She’s written a book on Front End Style Guides, and co-hosts a podcast with Brad Frost on Style Guides. When she’s not playing on them, she’s researching the browsers on game consoles.

@anna_debenham

CHRIS COMPSTON

Chris is a Lead UX Designer managing the Service UX Delivery team at Sky, the UK’s largest pay-TV broadcaster with 11 million customers.

Within Service at Sky we promote Lean UX, rapid prototyping, accessibility, web performance and mobile first principles. Likes good gin, coffee and conversation.

@ndxcc

DANNY HEARN

Danny is a UX Manager, strategic thinker, disrupter and general trouble maker at John Lewis, the department store with the distinction of having one of the UK’s leading ecommerce websites.

He and his team help craft delightful and magical experiences across the digital portfolio from apps, websites and in-store digital experiences.

@dannyhearn_me

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SCOTT HURFF

Scott Hurff is a Product Manager and Lead Designer at Tinder and the author of the upcoming book ‘How Product Designers Work’.

Scott also writes a semi-weekly blog on www.scotthurff.com about what product designers can learn from new products, how they can improve their own workflows, and ways to create better products for themselves and their customers.

@scotthurff

NICK FINCK

Nick Finck is a user experience professional specialising in information architecture, interaction design, usability and user research for web and mobile.

Nick has created web and mobile experiences for Fortune 500 companies including Adobe, Intel, Boeing, Google, and Oprah.com. He lives and plays in Seattle, Washington, where he’s a Product Design Manager at Facebook.

@nickf

KATI PRICE

Kati is Head of Digital Media at the Victoria & Albert Museum where she oversees all digital activity, from the museum’s websites, apps and social media to developing new digital products, services and experiences.

Kati’s 15 years’ experience in the design industry experience spans both commercial and the public sector. She’s passionate about digital technologies, design and beekeeping.

@katiprice

RYAN O ’CONNOR

Ryan O’Connor is a UX Creative Director for BBC News Digital in London.

Some of the key projects Ryan has worked across include the relaunch of the youth News service BBC Newsbeat, the redesign of the BBC News App and the General Election 2015 site.

Ryan was previously Head of Design for AOL – Huffington Post UK.

@ryanloconnor

RO B JONES

Rob Jones is Creative Director and Co-founder of FanDuel, the daily fantasy sports phenomenon that has taken the US by storm since its launch in 2009. Rob manages UI/UX, brand identity and native app design, and works closely with the marketing team on communications.

Rob set up three startups before co-founding FanDuel and pioneering Daily Fantasy Sports in the North American market.

@robuk

JAC K S HEPPA R D

Jack is Lead Designer at eighteen in Manchester designing apps for native mobile platforms. He has created products for the likes of Freesat, HarperCollins, the Department of Health and Universal Music.

He also co-organises UpFront Conference and occasionally speaks at events around the country.

@madebysheppard

S P E AK ER S (CONT. )

PAT RICK HA MA NN

Patrick Hamann is a senior engineer at the Financial Times in London where – amongst other things – he is helping to build the next generation of their web platform.

Prior to the FT he spent had the last 3 years developing theguardian.com. When not speaking or ranting about performance he enjoys spending his spare time discovering new food and craft beer.

@patrickhamann

Y E SENIA PER EZ-CRUZ

Yesenia Perez-Cruz has designed beautiful, functional designs for clients like Zappos, MTV, and Chef Jose Garces.

She is Senior Product Designer at Vox Media. Previously, she was a Senior Designer at Happy Cog and a User Experience designer at Intuitive Company.

@yeseniaa

GAVIN ELLIOTT

Gavin Elliott is a Senior Interaction Designer at the Department for Work and Pensions and Organiser of Industry Conf, The Practical Web Conference. A seasoned conference organiser, Gavin has been hosting, speaking at and running events for the past 5 years.

Gavin will be bringing his experience, knowledge and wit to DIBI2016 as your chair for the conference.

@gavinelliott

CONFERENCE CHAIR

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9 :00

REGISTRATIONRegister for the conference and grab a coffee and network with your fellow delegates.

9:20

WELCOME

Jim Richardson, Conference Organiser

Gavin Elliot, Conference Chair

A brief welcome to DIBI, sharing what to expect from the next two days.

D AY ONE

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0 9 :3 0

DESIGN EVERYTHING

Cap Watkins, BuzzFeed

We talk a lot about design-driven organisations and user-focused design practices. But how do you get your organization bought into that in the first place? How do you convince people that starting with design is the good and right thing to do?

We’ll talk about strategies for winning hearts and minds, building trust and ultimately designing not just the product, but your entire organisation.

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DESIGN DECISIONS THROUGH THE LENS OF A PERFORMANCE BUDGET

Yesenia Perez-Cruz

We design sites for a myriad of devices with varying connection speeds. More and more, we’re discovering the importance of fast page speed. Even 100 millisecond delays in load times negatively impact user experience and conversions.

The problem is, making a site fast and lightweight is often at odds with other design goals—like creating visually immersive experiences or meeting all of an organization’s rich-media ad requirements. While a stripped-down site with no images, set entirely in Arial, is certainly going to be light, it’s not going to accomplish all of our client’s business goals.

KEYN OTE

HA S HTAG #DIBI2016

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12 : 00

B UILDING THE BBC NEWS APP

Ryan O’Connor, UX Creative Director, BBC News

After five years, the BBC News app was redesign and rebuild in 2015. In this presentation Ryan O’Connor, UX Creative Director BBC News shares the story behind the new app, some the thinking behind the changes, and how they plan on iterating and improving the app.

12 :30

GAME CONSOLE BROWSERS

Anna Debenham

We’re now living with a huge number of devices with browsers, from game consoles to smart watches, printers to cars. That range is only going to get weirder.

It may be convenient to disregard the browsers in these devices as being a novelty, but people are using them. In 2011, Ofcom reported that in the UK, 20% of 16-24 year olds use their game console to visit websites.

1 1 :3 0B REAK

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13 :00LUNCH

14 :00

FRO M ART TO ENGINEERING TO ART; THE LONG WAY ROUND

Richard Adams, Consultant Digital Programme Manager at the RSC

25 years ago as one of a rare breed of artist/programmers I entered the fledgling interactive industry. It was a world governed by heavy engineering processes and approaches, none of which suited my approach to problems, conceptually or practically. Like everyone else, I adapted to survive.

Since that time we have moved through Lean, to Agile and into Design Thinking and Rapid Development. Work is now done iteratively, quickly and is based on data. Gradually, I have found that all the intellectual and behavioural lessons I learned as an artist are being used more and more centrally in my work in projects, architecture and product development.

I will paint a picture of the future of process and product development and how the skills needed will complete the change from engineering to artistic/creative, speculating on the impacts on you, over the next decade.

14 :30

DELICIOUS AMBIGUITY

Kati Price, Head of Digital Media Department, V&A

Design and digital development involve exploring the unknown, the intangible, the undefined. That’s often where the biggest opportunities are and where innovation happens.

But most clients don’t like ambiguity. They like the certain, the known, the defined. So, how do you nudge an organisation wedded to waterfall towards an agile culture and all the ambiguity that involves?

For museums, this is a particular challenge – they even have departments called ‘conservation’. Change is not something that’s always embraced. So in a world of statements of works and functional specs, how do you help people not just to manage ambiguity but to positively embrace it? How do you harness uncertainty to help bring a museum and its incredible collections, people and stories to life online?

Kati will be sharing insights from her work in transforming the V&A’s website, which has involved a lot of uncertainty and ambiguity. At first an unwelcome stranger, now a valued friend, ambiguity is helping the V&A do much more than they thought possible.

HA S HTAG #DIBI2016

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15 : 0 0

THE ALTRUIST AND THE EGOIST: A TALE OF TECHNOLOGY, PEOPLE AND GIVING A DAMN

Jack Shephard

We’re reaching saturation point. In 25 years we’ve gone from nothing to an infinite amount of websites and apps. Technology is becoming more and more affordable and everything is becoming more and more connected. In the first world we have almost complete reach. Where does that responsibility leave us and what role does empathy play in the design process?

15 : 30 BREAK

16 :00

UX FOR CHANGE

Nick Finck, Product Design Manager, Facebook

We are at the beginning of a new era of communication and design. We have more access to more information now more than ever in the history of humankind. We can instantly reach out around the world and talk to leading processionals in our field. In a way the things we are creating today are going to shape the way the human race operates for the foreseeable future. We are in a rare and unique position to be at the forefront of this, we are craftspeople of the future. Let’s embark on an exploration of the possibilities of changing the world as we know it. It all starts here, with each of us.

KEYNOTE

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20:00

DIBI ST. PATRICK’S NIGHT PARTY AT THE CAVES After over 100 years of being lost, hidden vaults in the sub-structure of the 18th Century South Bridge were discovered.

These Vaults which were once used to store Whisky, are now a bar and music venue, and this special place will be the location of our St.Patrick’s Night party.

This will be a fantastic night of networking, a time to make new friends and to forge new collaborations.

With live music from Dougie McQuillian.

Sponsored by Mailchimp and InVision.

LOCATIONThe Caves 8-12 Niddry Street South Edinburgh EH1 1NS

T. 0131 510 6969

S OCI AL

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15www.dibiconf.com

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DAY TWO09:55

WELCOME

Gavin Elliot, Conference Chair

A few words of welcome and a preview of what to expect from the day.

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REGISTRATION + COFFEE

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1 1 :00

EM BRACING THE NETWORK

Patrick Hamann, Senior Engineer, Financial Times

The network is intrinsically unreliable. More so, the network is out of your control as a developer. Therefore, we must design systems which embrace the unpredictability of the network and defend against it all costs. How can you prioritise the delivery of your core content? What best-practices can you use to optimise your assets? How can we design interfaces which adapt and respond to changing network conditions? And finally, how are new APIs such as ServiceWorker changing the way we think about the network?

During this talk Patrick will share his experiences delivering high-performance websites to millions of users over the past 3 years at The Guardian and Financial Times. Which – most importantly – are resilient to the network.

KEYN OTE

10 : 00

CO MPUTERS ARE LAZY: F IGHT BACK WITH THE UI STACK

Scott Hurff, Product Manager and Lead Designer, Tinder

We make sense of state changes in the real world through motion. When a door opens, it swings. When something travels, you can see it move. When an object falls, you can see it bounce.

But in the binary world, computers don’t care about helping people understand what’s new, what to do next, or how to react when something goes wrong. To computers, state changes are instantaneous.

That means that product designers need to make special efforts to combat computer laziness. And to combat computer laziness, we need to take into account the UI Stack. We’ll talk about how to incorporate the UI Stack — the five states of a user interface and how a user moves through them — into your design process, and dive deeply into examples in the real world of interfaces both good and bad. And in the process, you’ll learn, ultimately, how to make user interfaces that are both more human and more understandable.

HA S HTAG #DIBI2016

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12 : 0 0

A/B TESTS

Colin McFarland, Skyscanner

Experimentation seems straight forward, test different ideas and choose the best outcome. However, when we expose ideas to real users in A/B tests, the outcome is often surprising. From our intuition and biases, to common pitfalls we consider to run smarter experiments, this talk will offer insights from experimentation at Skyscanner.

12 :30

THE FANDUEL STORY

Rob Jones, Creative Director and Co-Founder

Edinburgh-founded daily fantasy sports phenomenon FanDuel is a household name in the US with over 5 million users, but back in 2009 it was just an idea, born out of a backyard brainstorming session between its Brit co-founders.

Co-Founder and Creative Director Rob Jones will share FanDuel’s journey, from a five-person startup to billion dollar business, as well his own experiences as a designer and entrepreneur and the key lessons he has learned along the way.

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14 :00

HOW TO RUN EFFECTIVE UX WORKSHOP S

Alison Coward, Founder, Brackett

Workshops are a great way of getting working with clients, your own design team, or even your users. Workshops provide a way to come up with great ideas for a project whether running them at the ‘kick-off’ stage of a project or trying to solve a particular design challenge. The ability to run effective workshops is fast becoming one of the hallmarks of a good UXer.

14 :30

STUFF. BEYOND THE OBVIOUS

Chris Davey, Creative Director, Whitespace

The internet is filled with stuff. Stuff of all shapes and sizes. Good stuff, ok stuff and downright terrible stuff. Chris thinks a lot of it could be better. But how do you make your idea’s really stand out, be effective and connect with your audience?

Chris looks at ways to engage and delight people by thinking differently about how we approach problems from a different perspective. In this show and tell he talks through how Whitespace took on problems to create meaningful, fun and effective stuff!

13 :00LUNCH

HA S HTAG #DIBI2016

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15 : 0 0

THE UX DESIGNER IS DEAD… LONG LIVE UX!

Chris Compston, Lead UX Designer at Sky

Can you actually design a user’s experience? There is a common misunderstanding both inside the industry and externally about the role of a so called “UX designer”. Should this role exist? I plan to raise some tough questions about our existence, try to unravel what is expected of us and what the future may hold.

15 : 30BREAK

KEYNOTE

16 :00

EM BEDDING THE CUSTOMER INTO EVERY THING YOU DO

Danny Hearn, UX Manager (projects), John Lewis

As a designer it’s your job to create the best products, services and experiences you can. The challenges however can often be factors beyond your control such as budget, scope, buy-in, or even the overall proposition.

Danny will take you on a journey and share a vision, on how you can create a truly repeatable formula for designing, delivering, delightful and magical experiences every time, even at enterprise level. He’ll be sharing not just ideas, but tools and techniques you can start using today, that can have an immediate impact within your organisation. Shifting into strategic thinking within your role as a UXer could be the best, most exciting and valuable thing you could do in your career.

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sharpe-epic-dibi-ad-A4.indd 2 10/02/2016 16:34

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THANKS TO O UR SPONSORS

PLAT INUM SPONSORS

G OLD SPONSORS SILVER SP ON SOR

B RONZE SPONSORS

D ES IGN IT; BUILD IT 2016 has been p roduce d by N XT

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www.enigmapeople.com

hello@enigmapeople.com 0141 332 4422

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