Marketing For Business Success

Strategic

Little Changes, BIG Difference

$1,000,00

$700,000

$300,000

$200,000

$ 100,000

$1,050,000

$698,250

$351,750

$190,000

$ 161,750

Sales

- CoS

= GP

- Exp

= NP

“…the production, pricing, promotion and distribution of goods and services …”

What Marketing Really Means…

“…the production, pricing, promotion and distribution of goods and services …”

What Marketing Really Means…

The market is not a single group

Selecting Your Market

The market is a group of groups"G" Type

"F" Type

"E" Type

"D" Type

"C" Type

"A" Type

Selecting Your Market

Selecting Your Market

Low Average High

Weak

Average

Strong

Potential For Profit

CompetitivePosition

Selecting Your Market

Low Average High

Weak

Average

Strong

Potential For Profit

CompetitivePosition

Selecting Your Market

Low Average High

Weak

Average

Strong

Potential For Profit

CompetitivePosition

Selecting Your Market

Low Average High

Weak Immediate Withdrawal

Average

Strong

Potential For Profit

CompetitivePosition

Selecting Your Market

Low Average High

Weak

Average

Strong

Potential For Profit

CompetitivePosition

Selecting Your Market

Low Average High

Weak

Average

Strong Cash Maximisation

Potential For Profit

CompetitivePosition

Low Average High

Weak

Average

Strong Dominate

Potential For Profit

CompetitivePosition

Selecting Your Market

Selecting Your Market

Low Average High

Weak Immediate Withdrawal

Gradual Withdrawal

Double or Nothing

Average Gradual Withdrawal

Double or Nothing Get Better

Strong Cash Maximisation Get Bigger Dominate

Potential For Profit

CompetitivePosition

Turnover is determined by…

Prospects

Conv%

New Cust

Past Cust

Ret%

Ret Cust

Total Cust Freq Size Price

Turnover

x x x

xx

=

==

=

+

For example…

1,000

20%

200

1,000

80%

800

1,000 10 10 $10

$1,000,000

x x x

xx

=

==

=

+

Your top 3 takeaway insights?

Tactical

…two functions - marketing and innovation

Speed and Scale

Password Management

More Traffic!

Adwords

Facebook Ads

Remarketing

YouTube Ads

YouTube Ads

SEO

What is content?

Content Goals

SEO Traffic

Authority Trust

Helpful attract links

Stretch the gap call to action

Platforms

Making the most of what you’ve got…

Example

Handout…

Conversion

Sales Funnel

Lead Magnets

Lead Magnets

Lead Magnets

Lead Magnets

Text RMC to 13 19 01 for a free

Officer CD ROM…

OptinMonster

UnBounce.com

wistia.com

Automated Followup Sequence

Optimizely

2x Improvement

Trust Factors

Trust Factors - Design

Online Reviews

TimeTrade

customerthermometer.com

9 Word Email

LiveChat

What 3 tools you will investigate this

week?

Fast or Slow

diymarketingaudit.com

brettchamberlain.com.au

More?