dib-fms scott white - buidling your profile and brand
TRANSCRIPT
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Building your Profile and Brand Connecting with People
Scott White
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Blake Barrett
Defence in Business – Queensland Ambassador
Opening & Introductions
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Sponsor Share Kerri Eckart
CEO Focused Marketing Solutions
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Branding
a.A brand is the sum total of the customers experiences and perceptions of your business.
b.A strong well-defined brand will drive sales, build customer loyalty and ignite business growth.
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Brand Positioning
a.What is the one thing you want people to think when they hear your organisations name?
b.What makes you stand out?
c. What keys words resonate with your clients?
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a. Your profile is your mini billboard
b. Put your story in here
c. Customise your url
d. Clean up your network
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LinkedIn (continued)
e. Have a descriptive headline
f. Include your contact information and advice on how to contact you
g. Include your interests
h. Reshare articles and put in your point of view
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LinkedIn (continued)
i. Go to the advance people search and follow thought leaders
j. Check how you rank against your peers – linkedin.com/sales/ssi
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CV Tips
a. Know your audience
b. Tailor your CV
c. Inject some personality
d. What do you bring to the role?
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Questions?
Anything’s possible, when you’re focused.
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Scott White Keynote presentation
Executive Brisbane City Council
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You are here
Career??
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You are here
New career
New career
New career
New career
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RAAF
1988-1998
AeroStructures 1998-2005
Boeing 2005-2010
BCC 2010-present
member 2014
committee 2015
VP 2016
2007 Liberal Candidate for the Federal Seat of
Oxley
2010 LNP Pre-selection
Candidate for the Federal Seat of
Wright
2010 LNP Campaign Director
for the Federal Seat of Oxley
2016 LNP Campaign Manager
for the Federal Seat of Oxley
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Aerospace
Ex Military
Engineer
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Engineering
Operations
Maintenance
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Qualifications Experience/ competency
Professional memberships
Referees/mentors
Interpersonal skills
Personal qualities
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Inactive Specialist Networks
Active and Future Business Networks
Political Network
Social Networks
AICD
CEOI
GSCC
LNP
Personal Community
AIPIO
RMIA
AIPM
Engineers Australia
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Page 12 Courier Mail 22 Nov 2007
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Front Page Courier Mail 22 Nov 2007
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BCC 2010-present
Chief Engineer/ Exec Engineering Manager Senior Executive Local Government Public Transport Industry (buses)
RAAF 1989-1998
Engineer/Junior Engineering Manager Engineering Officer Fed Gov (RAAF) Defence
AeroStructures 1998-2005
Deputy Senior Design Engineer/State Office Manager Engineering Consultant Small-Medium Size Enterprise Defence Industry (aerospace)
Boeing 2005-2010
Principal Eng/ Senior Eng Mgr/Corp Risk Mgr Senior Manager International Company Defence Industry (aerospace)
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• Scott White BEng (hons)
(Aero) MIEAust • Engineering Manager • Ex-military • Military Aerospace
professional • Father • Future - uncertain
• Scott White BEng (hons)
(Aero) BCom BBus • MIAust, GAICD, MAIPM,
MRMIA • CEOI, AIPIO • Father, Grandfather • Senior Executive • Corporate and Project
Governance • Engineering and Risk
management • Ex-military • Future - opportunities ?
• Scott White • Father, Grandfather • CEO? • Politician? • Philanthropist? • Community leader? • Entrepreneur? • Company Director? • Retired? • Ex-military • Future - opportunities
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Springfield Light Tower
To build Australia’s first digital Defence Memorial, in
Springfield Central. In honour of all our past, current and
future service men and women.
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Next events – 10 May …
2016 dates: 29Jun, 27 Jul, 31Aug, 26Oct, 7 Dec
RAAF Base Amberley Development
AirCdre Winchester
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Networking
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Networking
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Networking
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Enabling organisations and people to leverage defence expertise.