In May 2013 ASMALLWORLD undertook a strategic pivot to re-launch

as the leading subscription based global travel and lifestyle club.

Our members are the mavens of top cities around the world- influential

and generous people in their social, cultural and business lives.

‘The end goal is to create a vetted member pool of affluent style-

conscious and well travelled global citizens with an enthusiastic interest

in peer interaction’

Sabine Heller CEO, ASMALLWORLD WWD May 2013

Case study for Integrated Sponsorship Program for international

fashion brand DVF at the ASMALLWORLD Re-launch Event at the Taj

Palace Hotel, Marrakech, Morocco May 2013 including:

on site product placement

celebrity dressing

PR picture opportunities

associated external social media program #moroccanmoments on

‘"We didn't want it to feel too sponsor-y or corporate-y," said Serena

Merriman, the company's global events director. "It is really important

for us that it feels like an organic weekend amongst friends.“

When guests arrived at the hotel, their bags were soon embossed with

DVF luggage tags, and DVF ear bud headphones could be found on

their pillows once in their rooms. At dinner on Friday, DVF clutches were

passed to guests on silver platters, and towels were placed at the pools

during sunbathing time. The fashion line also set up a special suite

where female guests could borrow gowns for the weekend.’ May 2013

#MoroccanMoments

Channeling the journey of a Jet-Set Princess, DVF celebrated

the re-launch of ASMALLWORLD in Marrakech, a magical desert

adventure.

DVF bejeweled clutches, DVF Moroccan Bazaar Style Suite,

Pool Side Towels & Sunglasses

• Lido font testing

Exclusive media rights with millions of press page views including

the Wall Street Journal, Vogue, Harper’s Bazaar, W, Business

Insider, CNBC, Daily Telegraph, Daily Mail, Tatler, Yahoo, Grazia,

Elle, Forbes, ABC, The New York Sunday Times, Women’s Wear

Daily, GQ among others.

Tens of thousands of likes and buzz generated across all social

media networks.