diane smith bb taskforce presentation - 11 13 12
TRANSCRIPT
Broadband Task Force
Duluth, MN
November 13, 2012
The Power of Mobile Broadband
Diane Smith,Mobile Future Advisor
www.mobilefuture.org
The U.S. is a Leader in MobileBroadband Evolution• The U.S. boasts 69% of the
world’s LTE subscribers, making us the global test bed for LTE apps and services
• 80% of smartphones sold worldwide run on operating systems developed by U.S. companies
Connecting Like Never Before:Mobile Usage and Growth
Average mobile data usage rose 89% in the past year for U.S. consumers
Voice ---------------------------------------------------------------------------------------> Data
19872007
2012
Broadband Usage in Traditionally Underserved Communities• The Hispanic community is 17% more likely that non-
Hispanic Whites to use their mobile phones to access the Internet
• Hispanics and African-Americans have a higher smartphone adoption rate than non-Hispanic Whites
• 51% of African-American mobile phone users do most of their Internet browsing on their mobile device
• Internet usage among Americans over 65 has more than tripled in the past 10 years
Wireless Consumer Demand and the Spectrum Crunch• Almost 55% of mobile devices are now smartphones, which
generate 35 times more data traffic than basic feature cell phones• And tablets generate 121 times the data traffic
• AT&T reports a 20,000% increase in data traffic since the iPhone debuted in 2007
• Cisco predicts an 18-fold increase in data traffic by 2016
• By 2016 tablets will generate as much traffic as the entire global mobile network of 2012
Spectrum Demand May Exceed Supply in 2014
0
0.5
1
1.5
2
2.5
Demand Versus Spectrum(Normalized)
No New Spectrum
Partially IncreasedSpectrum
Fully increasedSpectrum
Demand
Rysavy Research 2011
Where do we go from here?
• Support national and state-wide goals for high-speed mobile access and adoption
• Encourage policies aimed at freeing up more spectrum for mobile broadband
• Promote continued investment and innovation
Thank you!
Diane Smith www.mobilefuture.org
Broadband Task Force
Duluth, MN
November 13, 2012