The April Birthstone

Diamond Jewelry

Diamonds are Forever in

April

• Diamonds are the traditional birthstone for April.

These brilliant stones are a favorite for many

jewelry lovers.

• There are lots of different styles and settings to

choose from for April jewelry gifts.

• Men’s rings, pendants, earrings, women’s rings,

watches, and necklaces are just a few options for

diamond jewelry.

Understanding the Four Cs of

Diamonds • The value of a diamond is determined using

cut, color, clarity, and carat weight.

• You can choose between natural or lab-created stones. Lab-created stones tend to be less expensive.

• Your jeweler can tell you if your diamonds are certified, and can give you more information about the 4 Cs of each stone.

Diamonds Aren’t Always

White

• Many people are surprised to learn about the

different colors of diamonds.

• Diamonds are available in almost every color

imaginable, from black and red to pink and

purple.

• Fancy brown diamonds are one of the most

popular options in jewelry today.

• Most jewelry comes in either yellow or white

gold. What you choose is a matter of personal

preference.

• Gold nugget jewelry is a beautiful option for

people who want a unique style for their jewelry.

• Some diamond jewelry is also offered in

titanium and carbonite settings for a more

modern look.

Gold and

Diamond Jewelry

Diamonds and Bridal Jewelry • Diamonds are the traditional option for

bridal jewelry.

• Solitaires are used in engagement rings,

and wedding bands are often adorned with

smaller stones to create a matching set.

• Today, many people are opting to wear

bridal and wedding jewelry purely for the

style, and not because they are getting

married.

How to Choose the

Perfect Gift • Consider the age of the person you are shopping for.

Smaller pieces are more appropriate for teens and

children.

• Come up with a budget before you go shopping so you

don’t overspend.

• Ask a friend to help you shop. Sometimes a second

set of eyes can help you find that perfect gift quickly.

The History of Diamond

Jewelry

• Diamonds have been the birthstone for April for

centuries.

• People used to wear diamonds to ward off illness and

diseases.

• Some people believed that diamonds carried magic

powers, while others thought the stones were made

from the tears of God.

Things to Remember

about Diamonds

• Choosing the perfect diamond isn’t difficult, but if

you have questions, be sure to ask your jeweler for

more information.

• The experts at Alaska Jewelry can help you find the

answers to all your jewelry questions.

• When you shop, remember the 4 Cs and keep the

personal tastes of the person you are shopping for

in mind while you browse.

For More Information: Since 1990, Alaska Jewelry has been providing exquisite jewelry to customers around the world. To learn more about their diamond collection.

Please contact them at:

www.alaskajewelry.com

800-360-5744