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Ayurveda NewsF O R T H E D O C T O R S O F T O M O R R O W

Vol. 7

OctDec 2011

Inside 2 Editorial

3 Campus Buzz

4 Herbal Infoline

5 Product Infoline

9 Latest in Medicine

10 PGET Infoline

12 Journal Infoline

13 Global Ayurveda

14 Career Guide

16 Brain Teasers

17 The Elite Clubs

17 Toppers Talk

18Crossword

19 Laughter the Best Medicine

Indias Ayush and Herbal Exports Show

Exponential GrowthThe Indian Ayush (Ayurveda, Unani, Siddha, and

Homeopathy) and herbal industry have grown by

leaps and bounds during the last few years, with the

export of these products taking a jump from R617.87

crore during 20052006 to R1335.01 crore during

20092010.

According to experts, one of the major reasons for this

export growth is the fact that several countries acrossthe world have started looking toward the Indian

traditional products for treating various ailments and

chronic diseases. They have identified the importance

of natural healing with Ayush products on par with

allopathic medicines. According to the Directorate

General of Commercial Intelligence and Statistics

(DGCIS) and Pharmexcil, the exports of Ayush products

alone have increased to R764.25 crore during 2009

2010 from R311.57 crore in 20052006.

Among the top 10 destinations of Indias herbalproducts, United States leads the list. United States

has imported herbal products worth R202 crore every

year since 20072008. Japan, Germany, Ireland,

United Kingdom, Australia, Vietnam, Malaysia,

Bangladesh, and Pakistan are the other important

importers of herbal products from India with an

aggregate income of R367.06 crore for the nation.

According to a 2009 report from Pharmexcil, Canada

tops the list of top 10 exporters of medicinal herbs

with a gain of US$ 224.73 million. China holds the

second place with US$ 193.33 million and India in the

third place with export gains of US$ 105.91 million.

Source: Pharmabiz(August 20, 2011)

A P u b l i c a t i o n o f T h e H i m a l a y a D r u g C o m p a n y


2/20

ditorial

Philipe HaydonChief Executive Officer Pharmaceuticals

The Himalaya Drug Company

Dear students,

Herbal medicines are becoming an increasingly common form of complementary medicine, worldwide. According to

industry experts, the herbal market is growing at an annual rate of approximately 20%. The World Health Organization

estimates that the present demand for medicinal plants is approximately US$ 14 billion annually and is expected toattain US$ 5 trillion by 2050.

The growing demand could be, to a certain extent, due to increasing incidence of lifestyle disorders and inclination

toward a safer and natural system of medicine for managing these disorders. This issue of Infoline discusses about

some of the common dreadful lifestyle disorders such as obesity, hypertension, cardiovascular diseases, and diabetes,

which have become the leading causes of death in the recent times. Some of the herbs effective in the management of

hyperlipidemia and obesity are highlighted in the Herbal infoline section.

I am certain that the increasing global demand for herbal medicines/products combined with ever growing recognition

of Ayurveda, worldwide, will create abundant opportunities in multiple arenas for each one of you to showcase your

knowledge and professional skill sets.

Happy reading!

Facts & FiguresLifestyle Disorders Globally, obesity (a crucial risk factor for diabetes and heart disease) has more than doubled since 1980.

There are over 400 million adults who are obese and about 1 billion adults who are overweight.

In 2010, nearly 43 million children


3/20CampusBuzz

Continuing Medical Education Programin CoimbatoreAn awareness and continuing medical

education (CME) program was conducted

by The Himalaya Drug Company atAyurveda College, Coimbatore on July 8,

2011. Dr Mahadevan, MD, one of the

leading dermatologists in Coimbatore, was

the guest speaker of the event.

Teachers Day Celebrations in Kolkata

In order to honor valuable contribution

made by teachers through impartingknowledge and enlightening and shaping

the career of students, The Himalaya Drug

Company took an initiative to celebrate

Teachers Day on September 05, 2011,

in coordination with students of J B

Roy State Ayurvedic Medical College &

Hospital, Kolkata.

The Principal of the college inaugurated

the program by lighting lamps and

The event started off with a welcome

speech by Dr Chacko PT, Principal of the

institution, following which the guest

speaker gave insights on the management

of acne and hair loss. About 120 medicos,

24 teaching faculties, and 21 interns took

part in the CME.

offering garlands to the portraits ofLord Dhanvantari and Dr Sarvepalli

Radhakrishnan, a great educationist,

whose birth anniversary marks the

celebration of Teachers day. The

inauguration was followed by a series of

colorful cultural events, fun games for

teachers, and other activities which made

the program special and memorable.

infoline Vol. 7 OctDec 2011 Q4


4/20HerbalInfo

lineGuggulu (Commiphora wightii)

GugguluLatin name:Commiphora wightii/Commiphora

mukul/Balsamodendron mukul

English name:Indian Bdellium

Commiphora wightii, a small tree or shrub

with spinescent branches, grows commonlyin northern India and is also found from

northern Africa to central Asia. The ash-

colored bark comes off in rough flakes

exposing the underbark that also peels off

in thin papery rolls. Its gum resin is used

in traditional Ayurvedic medicine to treat

inflammation, obesity, and lipid disorders.

In an experimental study, it was observed

that guggulsterone, a compound isolated from

C wightiiresin, possesses antidiabetic and

hypolipidemic activities.1Results of a review

study of clinical trials showed a significant

decrease in total and LDL cholesterol after

treatment with C wightii.2

Several other studies have demonstrated

that C wightiipossesses antioxidant and

cholesterol-lowering properties that are

beneficial against atherogenesis.3

References1) Sharma B, et al. Food Chem Toxicol.2009;47(10):2631-2639.

2) Hasani-Ranjbar S, et al. Curr Pharm

Des. 2010;16(26):2935-2947.

3) Wang X, et al.Atherosclerosis.

2004;172(2):239-246.

VrikshamlaLatin name:Garcinia indica

English name:Garcinia

Garcinia indica, an ornamental tree with dense

canopy of green leaves and red-tinged, tender,emerging leaves, has culinary, pharmaceutical,

and industrial uses. G indicais grown in the

western coast of Western Ghats region of India.

G indica, commonly known as Kokum, has

been used in traditional systems of medicine

for the treatment of flatulence, heat strokes,

and infections. In Ayurveda, the infusion of

Garcinia fruit is being used for the treatment

of skin ailments such as allergic rashes, burns,

scalds, and chaffed skin; dysentery; mucous

diarrhea; bleeding piles; and heart diseases andto relieve sunstroke. Garcinia is also useful as

an appetizer, liver tonic, and cardiotonic.1

Hydroxycitric acid extract from Garcinia has

been shown to increase serotonin availability,

reduce appetite, increase fat oxidation,

improve blood lipid levels, reduce body weight,

and modulate a number of obesity regulatory

genes without affecting the mitochondrial

and nuclear proteins required for normal

biochemical and physiological functions.2This

indicates the efficacy ofGarcinia in the management

of obesity.

References1) Mishra A, et al. Curr Sci.

2006;91(1):90-93.

2) Downs BW, et al. Mutat Res.

2005;579(1-2):149-162.

Vrikshamla (Garcinia indica)



5/20

Abana

( t a b l e t )

The multifaceted cardioprotective

ProductInfoline

Introduction

Abana is recommended for long-term

management of cardiovascular diseases

(CVDs).

CompositionEach Abana tablet contains

Exts.

Arjuna (Terminalia arjuna) 30 mg

Ashvagandha (Withania somnifera) 20 mg

Badranj boya (Nepeta hindostana) 20 mg

Dashamoola 20 mg

Guduchi (Tinospora cordifolia) 10 mg

Amalaki (Emblica officinalis) 10 mg

Haritaki (Terminalia chebula) 10 mg

Bhringaraja (Eclipta alba) 10 mg

Yashtimadhu (Glycyrrhiza glabra) 10 mg

Shatavari (Asparagus racemosus) 10 mg

Punarnava (Boerhaavia diffusa) 10 mg

Pdrs.Guggulu (Balsamodendron mukul)(Purified) 30 mg

Shilajeet (Purified) 20 mg

Mandukaparni (Centella asiatica) 10 mg

Shankhapushpi(Convolvulus pluricaulis) 10 mg

Tulasi (Ocimum sanctum) 10 mg

Jatamansi (Nardostachys jatamansi) 10 mg

Pippali (Piper longum) 10 mg

Yavani (Carum copticum) 10 mg

Sunthi (Zingiber officinale) 10 mg

Nagapashana bhasma 10 mg

Shankha bhasma 10 mg

Makardhwaj 10 mg

Musta (Cyperus rotundus) 5 mg

Vacha (Acorus calamus) 5 mg

Vidanga (Embelia ribes) 5 mg

Lavanga (Syzygium aromaticum) 5 mg

Jyotishmati (Celastrus paniculatus) 5 mg

Chandana (Santalum album) 5 mg

Ela (Elettaria cardamomum) 5 mg

Shatapushpa (Foeniculum vulgare) 5 mg

Satapatrika (Rosa centifolia) 5 mg

Tvak patra (Cinnamomum cassia) 5 mg

Abhraka bhasma 5 mg

Mukta pishti 5 mg

Akika pishti 5 mg

Vyomashma pishti 5 mg

Manikya pishti 5 mg

Pravala pishti 5 mg

Kumkuma (Crocus sativus) 2 mg

Indications

Mild to moderate hypertension

Dosage

Mild to moderate hypertension:

2 tablets twice daily till the blood pressure

is normalized, followed by 1 tablet twice

daily as maintenance dose.

Other conditions:2 tablets twice daily,

followed by 1 tablet twice daily as

maintenance dose.



6/20

Diabecon

DS ( t a b l e t )The beacon of hope for diabetics

Introduction

Diabecon DS, a phytopharmaceutical formulation, is

recommended for the management of diabetes and

associated micro- and macrovascular complications.

Composition

Each Diabecon DS tablet contains

Guggulu (Balsamodendron mukul) (Purified) 60 mg

Shilajeet (Purified) 60 mg

Exts.

Meshashringi (Gymnema sylvestre) 60 mg

Pitasara (Pterocarpus marsupium) 40 mg


Saptarangi (Casearia esculenta) 40 mg

Jambu (Eugenia jambolana) 40 mg

Shatavari (Asparagus racemosus) 40 mg

Punarnava (Boerhaavia diffusa) 40 mg

Mundatika (Sphaeranthus indicus) 20 mg


Kirata (Swertia chirata) 20 mgGokshura (Tribulus terrestris) 20 mg

Bhumyaamalaki (Phyllanthus amarus) 20 mg

Gambhari (Gmelina arborea) 20 mg

Karpasi (Gossypium herbaceum) 20 mg

Daruharidra (Berberis aristata) 10 mg

Kumari (Aloe vera) 10 mg

Triphala 6 mg

Pdrs.

Vidangadi lauham 54 mg

Sushavi (Momordica charantia) 40 mg

Maricha (Piper nigrum) 20 mg

Tulasi (Ocimum sanctum) 20 mg

Atibala (Abutilon indicum) 20 mg

Haridra (Curcuma longa) 20 mg

Abhraka bhasma 20 mg

Pravala bhasma 20 mg

Jungli palak (Rumex maritimus) 10 mg

Vanga bhasma 10 mg

Akika pishti 10 mg

Shingraf (Purified) 10 mg

Yashada bhasma 10 mg

Trikatu 10 mg

Indications

Prediabetes

In newly detected NIDDM (Non-insulin-dependent

diabetes mellitus type 2 diabetes):

As a monotherapy or an adjuvant to other oral

antidiabetic drugs

As an adjuvant in IDDM (Insulin-dependentdiabetes mellitus type 1 diabetes)

Type 2 diabetes with micro- & macrovascularcomplications:

NIDDM with early retinopathy

NIDDM with microalbuminuria

NIDDM with hyperlipidemia

Dosage

As monotherapy:1 tablet twice daily before food.

As adjuvant therapy:1 tablet once daily before food.



7/20


Rumalaya

forte( t a b l e t )

The DUAL advantage arthritis control

Introduction

Rumalaya forte is a phytopharmaceutical formulation,

recommended for the management of all types of

arthritis and traumatic inflammatory conditions

of musculoskeletal system, such as osteoarthritis,

spondylitis, rheumatoid arthritis, arthralgia, frozen

shoulder, fibrositis, bursitis, synovitis, capsulitis,

tenosynovitis, myositis, and sciatica. Rumalaya

forte offers dual advantage in arthritis control

symptomatic relief and long-term safety.

Rumalaya forte provides relief from joint pain,

swelling, early morning stiffness, joint immobility,

and improves the quality of life. Rumalaya forte

reduces degeneration of glycosaminoglycans (GAGs),

inhibits master cytokines, and prevents cartilage

damage. Rumalaya forte offers long-term safety.

Composition

Each Rumalaya forte tablet contains

Pdrs.

Shallaki (Boswellia serrata) 240 mg

Guggulu (Commiphora wightii)(Purified) 200 mg

Rasna (Alpinia galanga) 70 mg


Exts.

Gokshura (Tribulus terrestris) 60 mg


Indications

All types of arthritis:

Rheumatoid arthritis

Osteoarthritis

Cervical and lumbar spondylitis

Gout

Traumatic inflammatory conditions like fibrositis,bursitis, synovitis, capsulitis, tenosynovitis,myositis, and sciatica

Arthralgia

Frozen shoulder

Dosage

1 tablet twice daily. Treatment may be continued till

the symptoms are relieved.


8/20

OxitardtM

( c a p s u l e )

The natural antioxidant

Oxitard is a phytopharmaceutical formulation, which

restores cellular health that is deteriorated due to

oxidation process in various diseases like coronary

artery disease, diabetes, oral submucosal fibrosis, and

dermatosis.

CompositionEach Oxitard capsule contains

Exts.

Amra (Mangifera indica) 94 mg

Ashvagandha (Withania somnifera) 71 mg

Garijara (Daucus carota) 47 mg


Draksha (Vitis vinifera) 12 mg

Pdrs.

Amalaki (Emblica officinalis) 141 mg

Lavanga (Syzygium aromaticum) 29 mg

Yashada bhasma 2.5 mg

Oil

Godhuma (Triticum sativum) 6.5 mg

Indications

Oxidative stress associated with:

Coronary artery disease

Diabetes mellitus

Oral submucous fibrosis

Dermatosis

Postoperative recovery

Convalescence

Dosage

1 to 2 capsules twice daily.

Evaluation of the Role

of Oxitard Capsules in

the Treatment of Oral

Submucous FibrosisAn open clinical study was conducted to evaluate

the role of Oxitard capsules in the treatment of oral

submucous fibrosis. This study comprised 48 patients

with chronic oral mucosal fibrosis lesions. Oxitard

was given to all patients at a dosage of 2 capsules

twice daily for a period of 3 months. All patients

were evaluated at monthly intervals, for a period of 3

months, for parameters such as difficulty in opening

mouth, hyperkeratosis, pain, and lesion size. All

parameters were evaluated by a random score as

0nil, 1mild, 2moderate, and 3severe.

Results of the study showed that there was a

significant reduction in the degree of difficulty

in opening mouth, pain over the lesion, and

hyperkeratosis. There was mild decrease in the size

of lesion. This study indicated that Oxitard capsules

used in cases of oral submucous fibrosis showed

statistically significant improvement in symptoms

such as difficulty in opening mouth, pain in the

mouth, and hyperkeratosis. Oxitard was found to be

safe and well-tolerated at the dosage administered to

the patients.

Singh BP, et al.

Antiseptic. 2009;106(10):503-507.



9/20LatestinMedicine

DIABETES

!Association Between Depression

and Diabetes

Television Viewing and Risk ofLifestyle Disorders

Prolonged television (TV) viewing is the most prevalent

and pervasive sedentary behavior in industrialized

countries and has been associated with morbidity and

mortality. Results of a recent meta-analysis published in

theJournal of the American Medical Associationshowed

that prolonged TV viewing was associated with increased

risk of type 2 diabetes, CVD, and all-cause mortality.

Results showed that although the associations betweentime spent viewing TV and risk of type 2 diabetes and

CVD were linear, the risk of all-cause mortality appeared

to increase with TV viewing duration of greater than 3

hours per day. The estimated absolute risk differences

every 2 hours of TV viewing per day were 176 cases of type

2 diabetes per 100,000 individuals per year, 38 cases of

fatal CVD per 100,000 individuals per year, and 104 deaths

for all-cause mortality per 100,000 individuals per year.

Source:JAMA. 2011;305(23):2448-2455.

Diabetes appears to be associated with the

risk of depression and vice versa, suggesting

the relationship between the two worksin both directions, according to a report

published in the recent issue ofArchives of

Internal Medicine.

Approximately, 23.5 million adults in the

United Statesmore than 10%have

diabetes, including 23% of those aged 60

years and older. Major depressive disorder

affects about 14.8 million adults in the

United States every year. The study states

that although it has been hypothesized

that the diabetesdepression relation is

bidirectional, few studies have addressed this

hypothesis in a prospective setting.

An Pan and colleagues assessed the

relationship between the two disorders

among 65,381 women aged 50 to 75 years

in 1996. Participants completed an initial

questionnaire about their medical history

and health practices and then follow-up

questionnaires every 2 years through 2006.

During the 10-year follow-up, 2844 women

were diagnosed with type 2 diabetes and

7415 developed depression. Women with

depression were about 17% more likely to

develop diabetes after controlling for other

risk factors, such as physical activity and

body mass index (BMI). Those who were

taking antidepressants had a 25% higher risk

of developing diabetes than those who did

not have depression.

After controlling for other risk factors for

mood disorders, women with diabetes were

29% more likely to develop depression.

Women who took insulin for diabetes hada further increased risk53% higher than

women without diabetes.

These findings add to the growing evidence

that depression and diabetes are closely

related to each other, and this reciprocal

association also depends on the severity or

treatment of each condition. Authors noted

that all the associations

were independent of

sociodemographic, diet, andlifestyle factors.

The results indicate that

lifestyle factors such as

physical activity and BMI

may partially mediate the association between

depression and new cases of diabetes, but since

the association remained significant after adjusting

for these factors, depression may have an effect

on risk for diabetes beyond weight and inactivity.

In addition, the findings reinforce the idea that

diabetes is related to stress. A diagnosis of diabetes

may lead to the symptoms of depression for the

following reasons: Depression may result from the

biochemical changes directly caused by diabetes

or its treatment, or from the stresses and strains

associated with living with diabetes and its often

debilitating consequences.

Depression and diabetes are highly prevalent in the

middle-aged and elderly population, particularly

in women. Thus, proper lifestyle interventions

including adequate weight management and regular

physical activity are recommended to lower the risk

of both conditions.Extracted from: www.jamamedia.org



10/20PGETInfoline

*Answers on page 18

PGET Infoline comprises objective type multiple-choice questions and answers* to help you in the

preparation of postgraduate entrance examinations. In this issue, we feature questions from Stree

Roga and Prasuti Tantra.

Stree Roga and Prasuti Tantra1) Artavavaha srotas are ______ in number

a. 2

b. 8

c. 11

d. 20

2) In a woman, excess pesis are ____ in

number

a. 6

b. 16

c. 20

d. 363) According to Sushruta, the age of

rajodarshana (menarche) is ____ years?

a. 6

b. 12

c. 16

d. 21

4) In females, the number of bahirmukha

srotasas is _____

a. 9

b. 10

c. 12

d. 21

5) Yonivyapadas are _____ in number?

a. 20

b. 40

c. 11

d. 8

6) Soma roga is described by ______?

a. Sushruta

b. Charaka

c. Chakrapanidattad. Sarngadhara

7) Apara (placenta) is a derivative of

_____?

a. Stanya

b. Ojas

c. Shukra

d. Artava

8) Development of the fetus (garbha vriddhi)

is due to

a. Anna rasa and marutadhmana

b. Collection of artava

c. Shukra-sonita samyoga

d. None of these

9) Artava, sonita, asrk, and raja are the

synonyms of

a. Venous blood

b. Arterial blood

c. Menstrual bloodd. Ovum

10) According to Sarngadhara, raja is a

a. Upadhatu of rakta

b. Dhatu

c. Upadhatu of shukra

d. Mala

11) According to Sushruta, menstruation age is

a. 1250 years

b. 1224 years

c. 1040 years

d. 2040 years

12) Amount of artava should be

a. One anjali

b. Two anjali

c. Four anjali

d. Ten anjali

13) Prakriti develops from

a. Prakriti of mother

b. Prakriti of father

c. Predominant dosha at the time of

shukra-sonita samyoga

d. None of these

14) A constant and severe pain around the

waist and back, frequent feeling of

defecation and micturition, and mucous

discharge from vagina indicates

a. Abortion

b. Parturition is very near



11/20

Can You Identify This Herb?

Clue:This herb is an ingredient of Cystone

Answer on page 18

c. Intrauterine fetal death

d. Tumor of the uterus

15) In puerperium, the following taila is used

a. Panchaguna taila

b. Jatyadi taila

c. Irimedadi taila

d. Bala taila

16) Rakta-gulma takes place in

a. Amasaya

b. Garbhasaya

c. Pakvasaya

d. Mutrasaya

17) The differential diagnosis of rakta-gulma is

done with

a. Garbha

b. Arbuda

c. Vidradhi

d. All of these

18) According to Sushruta, vacadi, haridradi, and

mustadi ganas area. Garbhasthapana

b. Garbhapatana

c. Stanyajanana

d. Stanyasodhana

19) Ushiramula, salimula, kusamula, and saramula

are

a. Roborants

b. Appetizers

c. Galactagoguesd. Digestive stimulants

20) Ojas establishes in fetus in the ____ montha. Fifth

b. Sixth

c. Seventh

d. Eighth

21) The qualities of mothers milk (stri-dugdha)

are similar to

a. Rasa dhatu

b. Majja dhatu

c. Ojasd. Cows milk

22) The rasa of mothers milk is

a. Madhura

b. Madhura, kashaya

c. Madhura, lavana

d. None of these

23) According to Charaka Samhita, kshira doshas are

a. 8

b. 3

c. 11

d. 6

24) Management of kshiradusti comprises

a. Snehana, svedana, raktamokshana

b. Vamana, virechana, vasti

c. Langhana

d. All of these25) The treatment of rakta-gulma should be started

a. After 10 months of its origin

b. Just after the occurrence

c. At any time

d. After 6 months of its origin

26) Makkala is

a. After pains with clot retention

b. Retained placenta

c. Prolapse of uterus

d. None of these

27) Samirana, chandramasi, chandramukhi, andgauri are

a. Artavavaha srotas

b. Yoni nadis

c. Stana pesis

d. None of these

28) One of the following drugs that can be

prescribed for diarrhea during pregnancy

a. Ahiphenasava

b. Karpura vati

c. Kalyanakawaleha

d. Karpurasava



12/20JournalInfoline

Indian Journal of Traditional KnowledgePeriodicity:Quarterly

Publisher:National Institute of Science

Communication and Information Resources,

New Delhi, India

Subscription rates:R 1200 (annual) and

R 400 (single copy)

The Indian Journal of Traditional Knowledge

(IJTK) features original research papers, review

articles, and short communications related to

observational/experimental investigation of

biological activities of materials (originated

from plant, animal, or mineral) used in Ayurveda

and other traditional health care systems.

IJTK focuses on areas such as ethnobiology,

ethnomedicine, ethnopharmacology, and

ethnopharmacognosy. Besides these, the journalalso publishes interdisciplinary articles on

traditional uses (nonmedicinal) of raw materials

of plant, mineral, and animal origin. Guidelines

for preparing the manuscripts are available at

http://www.niscair.res.in/Sciencecommunication/

ResearchJournals/rejour/ijtk/ijtk_instructions.htm

Journal of Ethnobiology and Ethnomedicine

Periodicity:Personalized online alerts arereceived either every time a new article is

published or on a weekly, fortnightly, or monthly

basis.

Publisher:BioMed Central Ltd, London, United

Kingdom

The Journal of Ethnobiology and Ethnomedicine

is an open access, peer-reviewed, online journal

that focuses on promoting the exchange of

original knowledge and research in ethnobiology

and ethnomedicine. The journal publishes

manuscripts and reviews related to inextricablerelationships between human cultures and

nature/universe, folk and traditional medical

knowledge, traditional environmental/ecological

knowledge, and the relevance of these for primary

health care policies in developing nations. The

journal is indexed with prominent databases such

as PubMed Central, PubMed, and e-Depot. Details

regarding the presentation and submission of

manuscripts, peer-review process, and article-

processing charges are available at

http://www.ethnobiomed.com/about

An open access journal



13/20GlobalAyurveda

International Institute of Ayurvedic Culture

SpainThe International School of Ayurvedic

Culture, established in 1992, offers a

comprehensive program on Ayurvedic

studies, which is based on traditional

principles and reflects on modern

technological advances.

This institute primarily offers a

Postgraduate Diploma in Ayurvedic

Medicine (PGDAM) and several 1-year

diploma programs, which are recognized

by renowned institutions such as AyurvedaAcademy and International Academy

of Ayurveda, Pune, India. In addition

to various diplomas, the school offers

courses on Ayurvedic nutrition and diet

and Ayurvedic plants and remedies.

Contact Address:C/Ravella 15,Principal 2a, Barcelona 08021

Spain

Contact number:932405219/938429107

Email: [email protected]

Website: http://escueladeayurveda.com

The Ayurvedic University of EuropeLondon

Contact Address:

90-92 Pentonville Road, London N1 9HS

United Kingdom

Contact number:020 3002 4019

Email: [email protected]

Website:www.theayurvedicuniversity.co.uk

The Ayurvedic University of Europe (also

known as MAYUR) was established by

Ayurveda Holdings Ltd, in collaboration

with Manipal Academy of Higher Education

(MAHE), in 2004.

MAYUR offers undergraduate academic

degree programs (BSc [Hons] in Ayurveda

and BSc [Hons] in Yoga), which are

validated by MAHE and approved by the

British Ayurvedic Medical Council (BAMC)

and British Association of Accredited

Ayurvedic Practitioners (BAAAP).

MAYUR also offers a range of short-term

certificate courses in complementary/alternative medicine and Yoga.



14/20CareerGuide

Career in PharmaceuticalMarketing

Marketing is regarded as the most important

element in the growth of any company.Therefore, a career in marketing can be very

challenging and rewarding at the same time.

Pharmaceutical marketing is the business of

advertising or promoting the sale of licensed

drugs produced by pharmaceutical companies.

As a highly organized sector, the Indian

pharmaceutical industry is estimated to be

more than INR 1 lakh crore growing at an

annual rate of 16.5%.

Scope of Pharmaceutical Marketing inIndia

The pharmaceutical industry is a knowledge-

driven industry. Unlike the marketing of other

products, pharmaceutical marketing needs

a sound knowledge of the basic science.

Since India is fast growing as a corporate

hub of the world, a career in pharmaceutical

marketing becomes very exciting.

Role of Doctors in PharmaceuticalMarketing and Product Management

A doctor with knowledge of medical science

and marketing techniques has a great

opportunity in pharmaceutical companies,

corporate hospitals, health care industry,

wellness industry, clinical research, and

health insurance companies. A doctor in the

product management (planning, forecasting,

and marketing of a product at all stages of its

lifecycle) can understand the product, help inmarket segmentation and product positioning,

and formulate promotional and marketing

strategies for new and existing products.

Career Growth Opportunities

Joining as a product executive, one can

grow in his/her career as a product manager,

group product manager, marketing manager,

business head, chief executive officer, vice

president, and president.

Role of a Product Executive/Manager Formulate, implement, and monitor

promotional and marketing strategies fornew and existing products

Launch new products

Conduct market research activities andidentify market opportunities

Increase the perceived value of aproduct by the customer through brandmanagement

Manage market development activities totarget existing and new customers in thecurrent and new segments

Analyze and forecast sales

Give marketing inputs during training

program and supervise sales meetings

Educational Qualification and Skill SetsRequired

Doctors with an MBA or a postgraduate degree

in marketing/pharmaceutical marketing

are preferred. Apart from the educational

qualification, candidates should also possess

the following skills.

Analytical ability:Analyze and identifymarket gaps and product positioning

Creativity:Maintain uniqueness inproduct promotion

Communication skills:

Communicateproduct-related issues with variousdepartments

Time management:Prioritize projectsbased on their urgency and importance

Computer knowledge:Proficiency in MSOffice and Internet applications

References1) Pharma Times. 2011;43(9):25-28.

2) Pathway to Success. 2010.



15/20

Winners of Infoline Quiz*

* Vol. 6 OctDec 2010 Q4

Winners who have not received their prizes may inform us at: [email protected]

SI

NoCollege Name And Address Winners

1 Dr. B.R.K.R. Govt. Ayurvedic College, Hyderabad, Andhra Pradesh Ritesh Kumar Lahoti, Gouthami E2 S.V. Ayurvedic College & Hospital, Tirupati, Andhra Pradesh Swathi T, Divya Sai MM, Shalini Yadav J, Dr Amol Patil, Kalyan S

3 Govt. Ayurvedic College & Hospital , Patna, Bihar Dr Mithilesh Kumar Baitha, Dr Ajeet Kumar, Dr Pramod Kumar, Dr Anil Kumar

4 Shri Dhanwantry Ayurvedic College & Hospital , Chandigarh Ashlekha Sharma

5 Govt. Ayur vedic Medical College, Raipur, Chhattisgarh Heera Chand Patel

6 Gomantak Ayurveda Mahavidyalaya, Shiroda, Goa Heramb P Hattikar

7 Govt. Akhandanand Ayurved College & Hospital, Ahmedabad, Gujarat Jadav Sangita A, Kapadia Swati K, Dr Hemangi Shukla, Dr Harshit Shah, Tiwari Devendra G

8 Sheth J.P. Ayurved Mahavidyalaya, Bhavnagar, Gujarat Shingala Charmi R, Borsaniya Nidhi T, Mehta Sneha J, Damor Girishkumar M, Makwana Gautam Parsotambhai

9 Institute of Ayurvedic Pharmaceutical Sciences, Jamnagar, Gujarat Bhagyashri H Vaghora, Ladani Shruti A, Saloni A Ambasana, Karvat Abhishek, Vinayak Tyagi

10 I.P.G.T. & R. in Ayurveda, Jamnagar, Gujarat Dr Jalpa H Gohil, Dr Kundan Gadhvi, Dr Monica Agrawal, Vd. Sagar M Bhinde, Vd. Abhishek Y Patalia

11 Shree Gulabkunverba Ayurved College, Jamnagar, Gujarat Patel Amisha J, Popat Rashmi Hirabhai, Ranpariya Shital K, Hetal Janani T, Gondaliya Rahul Kantilal

12 Govt. Ayurved College, Junagadh, Gujarat Urvi N Godhani, Minaxi P Hirpara, Ninama Komal Virj ibhai, Jaydeep Dodiya, Vasim Mahida

13 M.S.M. Institute of Ayurveda, Khanpur, Kalan (Sonepat), Haryana Yama Yadav, Ashiya, Vandana Sharma, Sarita, Pooja

14 Govt. Ayurvedic Medical College, Bangalore, Karnataka Sruthi Sajeev, Niveditha J, Dr Preethi MJ, Dr Aneesur Rehman Madni, Dr Sushendra T

15 Ramakrishna Ayurvedic Medical College, Bangalore, Karnataka Nivedita Kumari, Husna NA

16 Taranath Govt. Ayurvedic Medical College, Bellary, Karnataka Laxman B Terdal, Sunil Kumar Sarangamath, Preeti B, Shahida Sultana S, Darshana KC17 A.V.S. Ayurveda Mahavidyalaya, Bi japur, Karnataka MaheshKumar S Gujar, Saima Bano, Pavitra Malik

18 Dr. B.N.M. Rural Ayurvedic College, Bi japur, Karnataka Chidanand Sutar, Bhavesh Solanki

19 Ashwini Ayurvedic Medical College, Davangere, Karnataka Savitha MS, Dr Shilpa Mahantesh, Dr Sriharsha HN, Dr Mahantesh PM, Dr Santosh Daddi

20 Shri C.B.G. Ayurvedic Medical College & Hospital, Dharwad, Karnataka Bhayawant Pawar, Ashish Kumar Yadav, Manasa Yadav, Savitri SN, Vidya Shrivashyad

21 Ayurved Mahavidyalaya, Hubli, Karnataka Dr Chandragouda Patil

22 S.D.M. College of Ayurveda, Udupi, Karnataka Karthik MS

23 Nangelil Ayurveda College, Nellikuzhi, Kothamangalam, Kerala Nias AM

24 Govt. Ayurvedic Medical College, Gwalior, Madhya Pradesh BalKrishna Koyari, Prashant Singh

25 Govt. Ayurvedic College & Hospital, Rewa, Madhya Pradesh Dr Bhanu Priya Singh, Sharda Choudhary, Neeta Singh, Satyam Bhargava, Alok Kumar Singh

26 G.S. Gune Ayurved Mahavidyalaya, Ahmednagar, MaharashtraShailendra Sitaram Khamkar, Sohel Sadique Patel, Bhagyashri Dattatray Yadav, Smita Narayan Thakur, Jagatap Ashvini

Vyankatrao

27 S.G. Ayurved Mahavidyalaya, Amravati, Maharashtra Prachi Prakash Bagdiya, Pranali Arunrao Pawar, Arun Dattatraya Girhe, Pankaj Rajendra Nahata, Dr Priyanka U Shelotkar

28 J.J.M.W. Ayurved Medical College, Jaysingpur, Kolhapur, Maharashtra Nilesh Sundarrao Dukare, Vikram Tanaji Ganpatil, Prerana R Satpute, Shailaja Sunder Mulya, Londhe Priyanka Navnath

29 Manjara Ayurved Medical College & Hospital, Latur, Maharashtra Shital Bhausaheb Jadhav, Afreen Ekbal, Borchate Madhuri Uddhavrao, Pravinkumar Asaram Jadhav, Kalal Ekramoddin

30 R.A. Podar Medical (A) College, Mumbai, Maharashtra Sandeep Suresh Kumbhar, Naheed N Deshmukh, Snehalata Maruti Kamble, Anuradha P Goyal, Desai Dattatraya V

31 Sion Ayurvedi c Medica l Coll ege, Mumbai , Mahar ashtra Pawara Arjun Gunjarya

32 Smt. K.G.M.P. Ayurvedic College, Mumbai, Maharashtra Dr Radheshyam Gaikwad, Sumedh K Channe

33 Govt. Ayur vedic College, Nagpur, Maharashtra Gunjan C Sakhare, Kundan R Meshram

34 Govt. Ayurved College, Osmanabad, Maharashtra Shaikh Farhat Jabeen, Rohini Mukundrao Chawre, Syed Azra Anjum, Deshmukh Babasaheb Tukaram, Ravi Bankatlal Joshi

35 College of Ayurved & Research Centre, Pune, Maharashtra Pritija R Kankariya

36 Shri Vivekanand Ayurvedic College, Rahuri, Maharashtra Shaikh Humera Ayyub, Pachpute Priti Arun, Gade Sushama Changdeo, Sadar Sagar Subhash, Momin Asif Harun

37 Siddhakala Ayurved Mahavidyalaya, Sangamner, Maharashtra Smita A Waghmare, More Kalpita Laxman, Priyanka Prakash Wankhedkar, Naikwadi Ganesh Ashok, Bandal Nitesh Maruti

38 Annasaheb Dange Ayurved Medical College, Sangli, Maharashtra Patil Ajit Vijaykumar, Bapat Ashutosh Satish, Dhole Smita Shivaji, Shendage Sunita Vilas, Sonali V Kirtane

39 L.R.P. Ayurvedic Medical College, Sangli, Maharashtra Minaj Babulal Mulla, Kulkarni Deepali Ashok, Snehal Sakharam Kumbhar, Rupesh Dilip Mangawade, Shankar Sampat Surve

40 Vasantdada Patil Ayurvedic Medical College, Sangli, Maharashtra Patil Sujata Vitthalrao, Lad Amruta Arjun, Mutwalli Sana Maheboob, Tamboli Haider Amanulla, Dabade Deepak Arun

41 Bhaisaheb Sawant Ayurved Mahavidyalaya, Sawantwadi, Maharashtra Nupoor Chandrakant Kajarekar, Nalanda Chandrakant Kajarekar

42Pd. Dr. Vikhe Patil Foundations Ayurved Mahavidyalaya, Shevgaon,

MaharashtraKhedkar Ankush Dattatray, Patil Ramesh Bhimrao, Palve Smita Shivaji, Dhas Pooja Anil, Kumhar Rachana Damodharlal

43 S.G.R. Ayurved College, Solapur, Maharashtra Patil Sushilkumar Suresh, Dr Anand K Bore, Karade Priyanka M, Rehnuma Y Hiroli, Monika Sugandh Ekhande

44 Dhanwantari Ayurved College & Hospital, Udgir, Maharashtra Pravin Ramrao Shinde, Ankush A Wakode, Sulkekar Ankita Ashokrao, Birajdar Trupti Vaijnath, Biradar Gitanjali Balaji

45 D.M.M. Ayurved Mahavidyalaya, Yavatmal, Maharashtra Swati S Chivane, Krishna Sakharam Aute

46 I .G.M. Ayurved College & Hospital , Bhubaneswar, Orissa Dr Pabitra Kumar Mohanta

47 National Institute of Ayurveda, Jaipur, Rajasthan Dr Atul Chaudhary, Rohitash Kumar, Dr Ripul Chhabra, Dr Shalinee Kumari, Dr Dharmendra Mishra

48 Govt Ayurveda Medical College, Nagercoil, Tamilnadu Arun Prakash B, Mohan Raj K, Archana T, Sathiya Priya M, Lavanya T

49 Sri Sai Ram Ayurveda Medical College & Hospital, Chennai, Tamilnadu Sathya Jothi G, Pratheepa R, Mona Blessy A, Muthulakshmi K, Krishnendu S

50 Sri Jayendra Saraswathi Ayurveda College, Tiruvallur, Tamilnadu Yamini S, Ch. Haritha M, Pamanji Durga Sivaram, Sai Trilochan Papu, Vasudev K Namboodiri

51 J.D. Ayurvedi c Medica l Coll ege, A ligarh, Uttar Pradesh Satyendra Dwivedi

52 Sri Sai Ayurvedic Medical College & Hospital, Aligarh, Uttar Pradesh Shilendra Singh, Rohit Ranjan, Poonam Gaur, Neha Singh, Shahin Nisha

53 L.B.S. Govt. Ayurvedic College, Allahabad, Uttar Pradesh Mohd. Belal, Ankur Pati Tiwari, Bhoopesh Kumar Yadav, Noopur Solanki, Mathura Singh



16/20

Brain Teasers

Operators:

Place the four numbers in the first, third, fifth, and

seventh boxes and the operators you want to use in

the second, fourth, and sixth boxes in the correct

order to get the answer. Use the numbers only once.

+ -

7 4 94

= 8

4 2 22

= 8

8 7 82

= 62

1. I never was, but always to be. No one ever saw

me, nor ever will. And yet I am the confidence

of all, to live and breathe on this terrestrial ball.

What am I?

2. What is in seasons, seconds, centuries, and

minutes but not in decades, years, or days?

3. What English word has three consecutive double

letters?

4. My life can be measured in hours, I serve by being devored

Thin, I am quick

Fat, I am slow

Wind is my foe

Who am I?

5. What word is the same written forward, backward

and upside down?

6. yyyy U R, yyyy U B, I C U R y y 4 ?

What word belongs in place of the question mark? THE ALPHA TRIANGLE

Add correct alphabets/letters at each step usingthe clues given below, beginning from the top of

the triangle.

1) 6th letter

2) Preposition

3) On behalf of

4) To lay one part over another

5) Strong point

6) Surrogate

7) De-ice

How many words of four or more letters can you make

from the letters shown below?

Rules:

Every word can use a letter only once and must

contain the central letter. There should be one seven-letter word.

Ratings:

04 average; 05 good; 07

outstanding

M

M

O

E

C

N

D

F

F

F

F

F

F

F



17/20

*The cash award for Jivaka is R 10,000/- and for Ayurvisharada is R 7500/-

The Elite ClubsJivaka*

Ayurvisharada*

First of all, I want to thank The

Himalaya Drug Company for

honoring me with Ayurvisharada

Award. Himalaya always renders

excellent service to students and also

doctors through their novel research

projects. Its projects are inspiring

and give a ray of hope to ayurvedic

students. Wishing you the very best

in all your future endeavors.

Dr Nagalakshmi B

Jivaka Award Winner

S.V. Ayurvedic College &Hospital, Tirupathi,

Andhra Pradesh

Dr Pawar MangalSopanrao

AyurvisharadaAward Winner

Radhakisan ToshniwalAyurved Mahavidyalaya,

Akola, Maharashtra

Toppers TalkJivaka Award is quite encouraging.

The name itself means life and

prolonging life. Such is the power

of Ayurveda! I thank The Himalaya

Drug Company for developing

competitive spirit among students

and also serving people by their

drug formulations.

Dr Gayathri Shiva RamappaSri Kalabyraveswara Swamy Ayurvedic Medical College, Bangalore, Karnataka

Dr Pragya FarakyaSri Sri College of Ayurvedic Sciences & Research, Bangalore, Karnataka

Dr Ritesh Kumar PandeyAyurvedic Medical College & P.G. Centre, Davangere, Karnataka

Dr KM Vibhuti SharmaS.D.M. College of Ayurveda & Hospital, Hassan, Karnataka

Dr Prasanna ShankarS.D.M. College of Ayurveda, Udupi, Karnataka

Dr Afil M AlexGovt. Ayurveda College, Pariyaram, Kannur, Kerala

Dr Kavitha S GireeshS.N. Ayurveda Medical College, Kollam, Kerala

Dr Neenu PeterVaidyaratnam P.S. Varier Ayurveda College, Kottakkal, Kerala

Dr Jinesh J MenonVaidyaratnam Ayurveda College, Ollur, Kerala

Dr V KrishnakumarGovt. Ayurveda College, Trivandrum, Kerala

Dr Chandni R SouparnikaPankajakasthuri Ayurveda Medical College, Trivandrum, Kerala

Dr Arun Kumar DindyalGovt. Ayurvedic College, Gwalior, Madhya Pradesh

Dr Hemlata JainGovt. Ayurvedic College, Jabalpur, Madhya Pradesh

Dr Manas PariharGovt. Dhanwantari Ayurveda College, Ujjain, Madhya Pradesh

Dr Deepa NRSri Kalabyraveswara Swamy Ayurvedic Medical College, Bangalore, Karnataka

Dr Tanya LallSri Sri College of Ayurvedic Sciences & Research, Bangalore, Karnataka

Dr Sayeeda Shaheda JabeenAyurvedic Medical College & P.G. Centre, Davangere, Karnataka

Dr Shruthi YuvarajS.D.M. College of Ayurveda & Hospital, Hassan, Karnataka

Dr Supriya BhatS.D.M. College of Ayurveda, Udupi, Karnataka

Dr Drisyanjali JGovt. Ayurveda College, Pariyaram, Kannur, Kerala

Dr Asiya MMS.N. Ayurveda Medical College, Kollam, Kerala

Dr Sugeena PVaidyaratnam P.S. Varier Ayurveda College, Kottakkal, Kerala

Dr Shaniba KVVaidyaratnam Ayurveda College, Ollur, Kerala

Dr Aneesh V SarmaGovt. Ayurveda College, Trivandrum, Kerala

Dr Lekshmi RPankajakasthuri Ayurveda Medical College, Trivandrum, Kerala

Dr Monika SharmaGovt. Ayurvedic College, Gwalior, Madhya Pradesh

Dr Pooja DwivediGovt. Ayurvedic College, Jabalpur, Madhya Pradesh

Dr Utsav MehtaGovt. Dhanwantari Ayurveda College, Ujjain, Madhya Pradesh



18/20

S C R A M B L ERearrange the letters in the circles above to form a five-letter word.

Clue:A Hi malaya product with cardioprotective property.

Answers to Brain Teasers (Page 16)

Answer to Can You Identify this herb? (Page 11)

Current Issue (Vol. 7 OctDec 2011 Q4)

Answers to PGET Infoline (Page 10, 11)

Answers to Crossword

Answers to Infoline Quiz

Answer to Scramble

Riddles1) Tomorrow 2) The letter n 3) Bookkeeper

4) Candle 5) Noon 6) Me (Wise you are, wise you be, I

see you are too wise for me)

1) d 2) d 3) d 4) c 5) a

Bulls EyeCome, commend, demon, dome, memo, mend, mode,

modem, omen

Punarnava (Boerhaavia diffusa)

Previous Issue (Vol. 7 JulSep 2011 Q3)

Across1. Herbs and substances that strengthen hair and hair roots are known

as ____. (6)

4. This is a Sanskrit terminology for thirst. (7)

6. Indriyas are _____ in number? (6)

7. This product from The Himalaya Drug Company is recommended for

treatment of common digestive complaints in infants and children. (8)

8. Ayurveda is the upaveda of ______. (10)

9. National Institute of Ayurveda is located in _______. (6)

10. Sanskrit name of the herb, Helianthus annus. (12)

Down

2. This phytopharmaceutical formulation from The Himalaya Drug

Company is indicated for the management of dysmenorrhea, menstrualirregularities, and dysfunctional uterine bleeding. (7)

3. Commonly known as false daisy, this herb promotes healthy hair growth.

Give the Sanskrit name of this herb. (11)

5. The book Chaturvarga Chintamani was written by _____. (7)

P U R I M

1. a; 2. c; 3. b; 4. c; 5. a; 6. d; 7. d; 8. a; 9. c; 10. a; 11. a; 12. c; 13.

c; 14. b; 15. d; 16. b; 17. a; 18. d; 19. c; 20. d; 21. c; 22. b; 23. a; 24.

b; 25. a; 26. a; 27. b; 28. c

Figure It Out

4 - 2 2 2 = 8

7 - 4 - 4 + 9 = 8

8 7 - 2 + 8 = 62

The Alpha Triangle

F, of, for, fold, forte, foster, defrost

T S L

R P A

V I E J

Y K M P J

A P A N A V A T A D

N T N C L H

A U H U A D

V A T I

A K U M K U M A

T A R

A S E V E N

X

10

1 2 3

4

6

5

7

8

9

7

9

2

1

4

6

8

10

3

5



19/20

Laughter

Medicine

the Best

Editor in chief: Philipe HaydonManaging Editor: Dr Jayashree B Keshav Editorial Team: Pooja Sinha, Shruthi VB, Rashmi Raj, Shahina KR Layout Artists: Dayananda Rao S, Santosh G

A couple is sitting on the porch sipping wine. The

wife says, I love you.

The husband says, Is that you or the wine talking?

The wife replies, Its me, talking to the wine.

Its a hot summer day and Jake and Harry are in a

ditch digging away. Meanwhile, Ralph is up under the

shade of a tree sipping on a cool drink.

Jake asks Harry, Why are we down here digging in

the hot sun while Ralph is being cool up there?

Harry says, I dont know, Ill go ask him.

Harry goes up and asks Ralph, Why are you up here

in the shade drinking a cool drink and Jake and I are

in the ditch digging in the hot sun?

Ralph says, Its because Ive got smarts.

Whats that? asks Harry. Ralph puts his hand in

front of the tree and says, Hit my hand as hard as

you can. Harry swings his fist at Ralphs hand, Ralphmoves his hand and Harry hits the tree, hurting his

hand.

Ralph says, I knew to pull my hand away, thats

called having smarts.

Harry goes back in the ditch and Jake asks, What did

he say?

Ralph says, its because he has smarts.

Whats that? asks Jake. Harry puts his hand in front

of his face and says, Hit my hand!

A guy tells his psychiatrist, I always have this weird

dream at night. I am locked in a room with a door

on which there is a sign. I try to push it with all

my strength, but no matter how hard I try, it wont

budge.

The psychiatrist muses, Interesting. But tell me what

does the sign on the door say?

The guy replies, It says Pull!!!

The old man had died. A wonderful funeral was in

progress and the towns preacher talked at length of

the good traits of the deceased, What an honest man

he was, and what a loving husband and kind father hewas.

Finally, the widow leaned over and whispered to one

of her children, Go up there and take a look in the

coffin and see if thats your pa.

A pipe burst in a doctors house. He called a plumber.

The plumber arrived, unpacked his tools, did

mysterious plumber-type things for a while, and

handed the doctor a bill for R 2000.

The doctor exclaimed, This is ridiculous! I dont evenmake that much as a doctor!

The plumber quietly answered,

Neither did I when I was a doctor.

A man was on a beach when he

discovered an old lamp in the sand.

He rubbed it and a genie popped

out.

The genie said, I will grant you

three wishes. The only conditionis that you cannot wish for more

wishes.

Alright, said the man, I wish for

more genies.



20/20

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