dia01 04 keynote_samir_patel_dorevolution_actionable_growth hacks

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CASE2014, São Paulo, Brazil

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About Me• Founder, CEO of DoRevolution and Growth Mentor at

500Startups, Optimized $1B+ in Ads. Pioneer to apply Wall Street

Analytics and Quantitative Trading Techniques to Advertising for

Portfolio Optimization.

• As Founder of SearchForce, Patel managed clients with some of the

world largest ad budgets such as Salesforce.com, Priceline,

Experian, Oracle, AT&T YellowPages, Progressive and Scottrade.

He raised $10M+ in financing, developed a Cross-Channel

Optimization SaaS Platform Based and took the company to

profitability.

• Growth seminars at 500Startups, General Assembly, UC Berkeley,

TERA and at several top-tier VC firms around the world. Upcoming

book on Growth Hacking.

• MBA in Brand Marketing from Cornell's Johnson School of

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Our Growth Platform Services

• Channel Management

– Google Adwords

– Facebook Ads

– Mobile Advertising

– Retargeting

– SEO : On-page & Off-page

– Analytics: Google Analytics, Mixpanel, Kissmetrics

• Growth Training for CEO’s, CMO’s and Staff

– Internal staff education for Startups & Growth

companies

– Moneyball for VC’s : Creating Analytics platform to

invest better & get higher returns

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A Zillion Ways to Acquire Users

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Whoever gets 20+ photos

of slides and tweets it out

in next 2 hours WILL will

WIN two hours of my time

over skype which is =

$1000+ of value. Win $1000 in 30 Minutes!

Let’s GO. 25 Hacks in 25 Minutes!!

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Hack#1 : BOTS Take Over Social

Selling

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Automate Visits to Profiles

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Profile Current & Clear Action

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Report from 3AM this morning

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12twitter @meetsamirTraffic Acquisition

Market Research & User Feedback

Email Marketing

Competitive Research Tools Sales Intelligence

Lead & Customer Acquisition

AB / Multivariate Testing


Hack#2 : Marketing Strategy


Hack#3 : Marketing Strategy


Hack#4 : Brand Experience


Hack #5 : Lean Canvas Hack


Hack#6 : Themeforest + Fiverr +

Wordpress


Hack#7 : Six Killers of Mobile

Sites

1. Unplayable videos

2. Faulty redirects

3. Smartphone-only 404s

4. App download interstitials

5. Irrelevant cross-linking

6. Page speed


Hack#8 : Wordpress +

Yoast


Hack#9 : Buzzsumo for Content

Strategy


Hack#10 : Outsource Content

Writing


Hack# 11 : Link Twitter Bio


Hack#12 : Pay Using a Tweet

Provides users access to your content,

product, or service once they’ve tweeted or

posted about it

Impact on Growth:

• Invite people to pay with a post across

major social media channels

• Measure traffic, conversions, click and

geo data


Hack# 13 : Nimble, Social Signals

Hack

Consolidates your contacts, email, social signals,

activities and follow-ups from everywhere, allowing

you to manage your relationships more effectively.

Impact on Growth:

• Easily manage contacts across multiple channels

• Tracks the complete history you and your contact

share—on every channel


Hack# 14 : MixRank

Helps you find new leads by identifying

valuable traffic sources with real-time

intelligence from its internal advertising

database.

Impact on Growth:

• Identify placements that are most likely to

deliver your target audience

• Monitor the competition to see which

elements of their campaigns are most

effective.


Hack#15: Moz Links Explorer


Hack#16: SpyFu


Hack#17: BuiltWith

DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc


Hack#18: KeywordTool.io


Hack#19: QuickSprout


Hack#20: ListBuilder

A free way to collect the email addresses of

users who visited your site.

Impact on Growth:

• Build your subscriber list and easily

download it as a CSV

• Integrates with other email services and

allows you to use your own custom email

form


Hack#21: Long Copy Hack


Hack #22: SellHack


• Unplayable videos

• Faulty redirects

• Smartphone-only 404s

• App download interstitials

• Irrelevant cross-linking

• Page speed

Hack #23 : Mobile Site Killer

Hacks


1. Mobile Bid Adjustments : Need to get on top

positions because of form factor, bid higher for

location based targeting.

2. Mobile Preferred Ads : Separate mobile/desktop,

Call directly or provide a promotion based on time.

Different URL for mobile.

3. Call Extensions: Ad scheduling based on call

center, Your own number or Google’s forwarding

number

4. On Site Call Conversions: Track calls from phone

number embedded on website when users need to

reach more before they buy

Hack #24 : Mobile SEM Hacks


Hack #25 : Exit Intent Hack


Hack #26 : Deploy Inbound

Software


Samir Patel

[email protected]

mlinkedin.com/in/growthmaste

r

mailto:[email protected]

dia01 04 keynote_samir_patel_dorevolution_actionable_growth hacks

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