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Presented by: Neeti Mehrotra Neha Dixit Nidhi Agarwal Neeleshwari Singh Najeeb Khan

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presentation on "the bangalore brand"

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Page 1: D:\Ghs Imr\Trim Iii\Be\Bangalore Brand

Presented by:Neeti MehrotraNeha DixitNidhi AgarwalNeeleshwari SinghNajeeb Khan

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BANGALORE

THE SILICON VALLEY OF INDIA

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Overview Of the case Bangalore as an IT hub.

Upcoming competitors are Chennai, Hyderabad, Pune, Mumbai.

High level R/D centers in Bangalore

Development of industries like bio tech.

Role of real estate market in the growth of IT sector in the late 1990’s

MNC’s were outsourcing functions apart from IT

Entrance of big companies.

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IT policy was first announced in Karnataka

Exemption of purchase tax on IT equipments for a period of 5 years from 2000

S/w industry was treated as an industrial sector and not as commercial consumer

Several taxes related to IT were reduced.

Rebate of 15% was made available on the cost of land allotted by state agencies.

Governments intervention in the development of new flyovers.

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factOrs that make BangalOre mOre attractive fOr an industry

People- number , quality, education

Infrastructure- telecom, power, roads, airports

Financial- cost of living, real estate prices.

Catalysts- government support, supporting industries, political stability, whether.

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PrOBlem identified.

Increased sales tax from 5.3% to 13.5% on computer hardware

Transfer of efficient officers

Airport project was delayed

the city was bursting with people and vehicles causing a severe strain on the infrastructure.

inability to deal with problems like traffic congestion, power shortages and inadequate airport facilities.

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Q1.BangalOre’s cOmPetitive advantage IT education hub

Created Information Technology Park at Whitefield, Bangalore

Introduced concepts of electronic kiosks.

Karnataka has 135 engineering colleges, 103 R&D centres, 181 polytechnics, 600 ITI and 11 universities to see that enough talent pool is available locally.

Karnataka state government also was the pioneer in the country to formulate IT industry specific regulations

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cOntd.. NASSCOM helped Bangalore in becoming The silicon valley of

India

Exemption of purchase tax on IT equipments for a period of 5 years from 2000

S/w industry was treated as an industrial sector and not as commercial consumer

Rebate of 15% was made available on the cost of land allotted by state agencies.

Governments intervention in the development of new flyovers.

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Q2. sustaining the cOmPetitive advantage

Bangalore is uniquely positioned as the city with highest availability of middle and top management talent

continuous source of quality manpower and industry friendly policies

Attracting foreign investment and generating employment.

The new govt. policies to sustain IT sector.

Better employee loyalty

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Q3.What should be done to sustain Bangalore’s competitive advantage? Proper cooperation between IT organization &

government.

Improvement in infrastructure .

Reduction in taxes related to IT sector.

Power transmission.

More capital investment to improve IT sector.

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Strategies

IT project plan template.

Employee training plan.

New IT employee implementation.

IT manager Skills matrix.

IT Budget template.

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thank yOu