DG® home Light Bulb Guidelines 5/8/17

Notice:All products shall be labeled by Vendor and bear all information required by applicable Laws and industry labeling practices relating to such product. Dollar General’s approval of the packaging and label is expressly limited to the style or appearance of the packaging, and Dollar General does not certify that the packaging and label conform to regulatory requirements, which shall be the sole responsibility of the Vendor.

For additional Information or assistance contact:Alicia Greer at alicia.greer@schawk.com (On-site at Dollar General Corporate)Send in a .pdf print proof with dimensions and stock type indicated for approval to:Alicia Greer at alicia.greer@schawk.com for artwork and Justin Matthews for content.REQUIRED VENDOR ACTION:

2Final | 5/8/17

Pantone2945 C

100%Yellow100% Black

Design Elements

Use the DG® home logowith a glow on the transparent

arc. These elements shouldbe scaled together based

on the size of the pdp.

The color square is used toshow bulb type and count.

The color of the square shouldbe PMS 2945 C.

The DG Swoosh should beplaced in the bottom right

corner. The size is dependenton the available space.

The light bulb icon is placedon the top flap of the package. It is

dependent on the shape of the product.

• 23 Watt Compact Fluorescent• Saves Energy*• Not Dimmable

EstimatedEnergy Cost

$2.77per year

Brightness

1650lumens

120 volt

1CFL Bulb

100w EquivalentCFL Bulb

Pantone60% of NBE

Pantone2945 C (NBE)

100% of the Pantone color overprinted w/20% black. 0.5 in

0.5 in

0.5 in

0.5 in

3Final | 5/8/17

DG® home Logo

PDP = 0- 10 sq. in.

PDP = 10 - 20 sq. in.

PDP = 20 - 40 sq. in.

Height = 0.33”

Apply to PDP = 11 - 17 sq. in.

Height = 0.44”

Apply to PDP = 18 - 27 sq. in.

Height = 0.5”

Apply to PDP = 28 - 43 sq. in.

4Final | 5/8/17

DG® home Light Bulb Typography

Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham Condensed MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham Narrow BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham BoldUse for product size and quantity.

Gotham Condensed MediumUse for Voltage.

Gotham Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham Condensed BoldUse for callout for Dimmable or Non-Dimmable.

Gotham MediumUse for Stock Code.

Gotham Narrow BookUse for Warnings and Directions/Instructionsand Distribution.

Gotham Narrow BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham Narrow BoldUse for Selling Features and Directions/Instructions.

DG® home Light Bulb Typography, continued

100%

Wattage and Years Life:Font: Gotham Bold @ 30 pt and 10 ptAligned: LefttTracking: -25

Selling Feature (Bullet Points):Font: Gotham Narrow Bold @ 4.5 pt/4.5 ptTracking: -30

Voltage:Font: Gotham Condensed Medium @ 7 ptsTracking: 0

Stock #:Font: Gotham Medium @ 6 pt/6 ptTracking: 0

Distribution:Font: Gotham Book Narrow @ 6 pt/6.4 ptTracking: 0

Quantity:Font: Gotham Bold @ 28 pt Gotham Bold @ 5 ptTracking: -25

Satisfaction Guarantee:See page 7

Warning:Font: Gotham Narrow BoldGotham Narrow Book @ 8 pt/8 pt

Directions / Instructions:Font: Gotham Narrow Book, Bold @ 7 pt / 7 pt

5Final | 5/8/17

• Suitable for enclosed fixtures• Save $140.22*

1700

Model #30414373

DISTRIBUTED BY DOLGENCORP, LLC100 MISSION RIDGEGOODLETTSVILLE, TN 37072MADE IN CHINAItem #31471LED Bulb 120 volt • 3000 K • Medium base

Lighting Facts Per Bulb

Brightness 800 lumens

Estimated Yearly Energy Cost $1.08Based on 3 hrs/day, 11¢/kWhCost depends on rates and use

LifeBased on 3 hrs/day 22.8 years

Light Appearance

Energy Used 9 watts

Warm Cool

3000 K

1

LEDLED

LEDLED

A19

*over the life of this bulb compared to a 1,000 hours, 100 watts A19 incandescent bulb at 11 per kWh

9 watts† 13 watts† 60 watts†

800 Lumens

LED CFL Incandescent

Save up to85%**

Save up to78%**

Phased out in2014

25,000 life hours‡

10,000 life hours‡

1,000 life hours‡

† Over the life of this LED bulb compared to one 60W A19 incandescent bulb at 11¢ per kWh.** Saves 85% in energy costs when comparing a 9W, 800 lumens LED A19 bulb with a 60W, 800 lumens incandescent A19 bulb. Saves 78% in energy costs when comparing a 13W, 800 lumens CFL bulb with a 60W, 800 lumens incandescent A19 bulb. § Incandescent A19 bulb has an average life of 1,000 hours.

• Instant-on full brightness• Non-dimmable

CAUTIONS

WARNING & CAUTIONS: Risk of electric shock. Suitable for damp locations. This device is not intended for use with emergency exit fixtures or

installation or removal.NOTE: This device complies with Part 15 of the FCC Rules. Operation is subject to the following two conditions: (1) this device may not cause harmful interference, and (2) this device must accept any interference received, including interference that may cause undesired operation. Minimum starting temperature -20°C (-4°F).

9wWatts Actual

60wincandescentreplacement*

9wWatts Actual

60wincandescentreplacement*

22.8Years Life

A19Warm White

Brightness

800lumens

EstimatedEnergy Cost

$ 1.08per year

LEDLED

Risk of electric shock. Suitable for damp locations. This device is not intended for use with emergency exit fixtures or emergency lights.

installation or removal.

• 23 Watt Compact Fluorescent• Saves Energy*• Not Dimmable

Res. #1416735

PC: 92403Desc: FLE23T3SWBX1DGP

CTNT31SWDLG92403ASCH-00

SELF-BALLASTED LAMP

EstimatedEnergy Cost

$2.77per year

Brightness

1650lumens

CAUTIONRisk of electric shock. Do not use where directly exposed to water. Do not open - no user serviceable parts inside.Lamp may shatter and cause injury if broken. Remove and install by grasping only plastic portion of the lamp.

Hg – LAMP CONTAINS MERCURYManage in Accord with Disposal Laws

See: www.lamprecycle.org or 1-800-435-4448

Reliable starting to 5˚F (-15˚C). Lamp requires a short warm up to reach full brightness.This product complies with Part 18 of the FCC Rules, but may cause interference to radios, televisions, wireless telephones, and remote controls. Avoid placing this product near these devices. If interference occurs, move the product away from the device or plug either into a di¤erent outlet. Do not install this product near maritime safety equipment or other critical navigation or communication equipment operating between 0.45-30 MHz. Not intended for use with emergency exit fixtures or lights, or with dimmers.

* Based on 3 hours use per day.** Electricity cost savings based on using the bulb for 10,000 hr rated life at 11¢ per kilowatt hour compared to thirteen 100 watt Soft White incandescent bulbs (rated life 750 hrs). Provides nearly the same light output (1650 lumens vs. 1690 lumens).Limited Warranty: Guaranteed to last 2 years based on rated life at 3 hours consumer use per day at 120V. If this bulb does not last 2 years, please call 1-800-435-2677 for information on bulb replacement. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above exclusion may not apply to you. This warranty gives you specific legal rights and you may also have other rights which vary from location to location.

MADE IN CHINAItem #15173501

120 volt

1CFL Bulb

• 23 Watt CFL• Saves Energy*• Not Dimmable

100w EquivalentCFL Bulb

100w EquivalentCFL Bulb

100w EquivalentCFL Bulb

100w EquivalentCFL Bulb

Brightness vbvvEstimated Yearly Energy Cost

Based on 3 hrs/day, 11¢/kWh Cost depends on rates and use

LifeBased on 3 hrs/day

Light AppearanceWarm Cool

2700 K

Energy Used

Contains MercuryFor more on clean up and safedisposal, visit epa.gov/cfl.

1650 lumens$2.77

9.1 years

23 watts

Lighting Facts Per Bulb

K0039

Lighting Facts: Followall State and U.S.

regulationsfor the product.

Distribution

Stock #

Directions/Instructions

Quantity

Voltage

Caution Statements:Follow all State and

U.S. regulationsfor the product.

Selling Features

Product Name

DG® home Light Bulb Package Layout

6Final | 5/8/17

DG® home Light Bulb Package Layout - Halogen Bulbs

7Final | 5/8/17

Indoor Flood Lights Indoor Flood Lights

Indoor Flood Lights

Not for use in totally enclosed fixtures.

installation or removal.Bulb gets hot when in use.Allow bulb to cool before touching.

CAUTIONS

BR30

Lighting Facts Per Bulb

Brightness 530 lumens

Estimated Yearly Energy Cost $7.83Based on 3 hrs/day, 11¢/kWhCost depends on rates and use

LifeBased on 3 hrs/day 1.4 years

Light Appearance

Energy Used 65 watts

Warm Cool

2700 K

BR30

2BR30 Bulbs

Medium base

Indoor Flood Lights

BR30

• Reflector bulbs are ideal for use in all directional lighting application such as track lighting and recessed lgihting

Brightness

530lumens

Estimated Energy Cost

$7.83per year

Indoor Flood Lights

• Reflector bulbs are ideal for use in all directional lighting application such as track lighting and recessed lgihting

FOR INDOOR USE ONLY: Use only in heat resistant or porcelain sockets. Do not put hot bulb in contact with liquid or metal, as glass may shatter. Avoid use at short distances (within 12 inches) on materials that are flammable or susceptible to heat damage.

WARNING: This light bulb/lighting product has one or more soldered electrical connection points on its base that contain LEAD (or lead compounds). LEAD is a chemical known to the State of California to cause cancer and birth defects (or other reproductive harm). Please take steps to minimize handling of the base of this product. Please do not place the base of the bulb in mouth.

1500Hours Life

120Volts

Incandescent Bulbs

2BR30 Bulbs

Medium base

Indoor Flood Lights

BR30

Brightness

530lumens

Estimated Energy Cost

$7.83per year

120Volts

Incandescent Bulbs

BR30Incandescent

Bulbs

65wEnergy Used

BR30• Reflector bulbs are ideal for use in all

directional lighting application such as track lighting and recessed lgihting

1500Hours Life

65wEnergy Used

DG® home Light Bulb Package Layout - Indoor Flood Lights

8Final | 5/8/17

DG® home Night Light Package Layout

Night Light

Cool tothe touch

Geometric Design

1Night Light

0.5W • 120 volt

with full light

with low light

OFFONSENSOR

*based on 8 hrs/day operationat $0.11/Kwh.

SAVE $costs pennies

a year to operate*

LEDLED

No bulb toreplace

BrightWhiteLED

Incandescent Night Lights

3 Pack VALUE PACK!

Classic Design

C7 • 4W • 120 volt

Keep low lighting at night around your home

4 watt C7 Bulb included

3Night Lights

DISTRIBUTED BY DOLGENCORP, LLC100 MISSION RIDGEGOODLETTSVILLE, TN 37072MADE IN CHINA

Risk of electric shock. This product is not a toy and is not intended for use by children. For adult use only. Do not plug in extension cords. Indoor use only. For safe use, plug only into exposed wall outlets where night light is ventilated and cannot contact bed coverings or other material that may present a fire hazard. MATCH WIDE BLADE OF PLUG INTO WIDE SLOT, FULLY INSERT.

CAUTION

C7 • 4W • 120 volt with full light

with low light

OFFONSENSOR

WARNINGThis light bulb/lighting product has one or more soldered electrical connection points on its base that contain LEAD (or lead compounds). LEAD is a chemical known to the State of California to cause cancer and birth defects (or other reproductive harm). Please take steps to minimize handling of the base of this product. Please do not place the base of the bulb in mouth.

*based on 8 hrs/day operation at $0.11/Kwh.

SAVE $costs pennies a

year to operate*

Night LightClassic Design

1Night Light

0.3W • 120 volt

OFFON

SWITCH

LEDLED

No bulb toreplaceBrightWhiteLEDKeep low lighting at nightaroundyour home

Icon in the top right cornershould indicate howto operate the night light.

Rendering of the night lightshould appear in the bottomright corner.

Package backgroundreverses to PMS 2945 Cfor nightlights. The swooshshould use 100% Yellow.

Satisfaction Guaranteestatement should go onthe back of packaging.

Product Name:Font: Gotham Bold @ 22 ptAligned: LeftTracking: -25Adjust for space available

Selling Feature (Bullet Points):Font: Gotham Narrow Bold @ 17 pt

Quantity:Font: Gotham Bold @ 32 pt Gotham Narrow Bold @ 6 ptTracking: -25

9Final | 5/8/17

K0039Stock #

10Final | 5/8/17

Satisfaction Guarantee Statement

Satisfaction Guarantee SealThe DG Guarantee seal assures customers that Dollar General stands behind their products. The icon should be placed prominently on the PDP of all products.

The seal should always appear in black (on a white background) or white (on a colored background).

DG® home Guarantee Statement

0.5 ptIf knocked out of a color, the line width needs to change to .75 pt

(888) 309-9030

100%SatisfactionGuaranteed!

If you’re notsatisfied with

this product forany reason,

please call usso we canmake you

100% satisfied.

100%Satisfaction Guaranteed (888) 309-9030

SatisfactionGuaranteed!

100% Satisfaction GuaranteedIf you’re not satisfied with this productfor any reason, please call us so we can

make you 100% satisfied.

(888) 309-9030