GAMIFICATION 101@SartajAnand

OLD & NEW

WE LOVE GAMES

HUMAN BEHAVIOR

HUMAN BEHAVIORWe’re Greedy !

FAME

HUMAN BEHAVIORWe’re Greedy !

FAMEHAPPINESS

HUMAN BEHAVIORWe’re Greedy !

FAMEHAPPINESS

COMMUNITY

HUMAN BEHAVIORWe’re Greedy !

COMPETITION

FAMEHAPPINESS

COMMUNITY

HUMAN BEHAVIORWe’re Greedy !

HOW DO GAMES WORK ?

P layers

P layers Actions

P layers Actions Rules

P layers Actions Rules

Pressure

P layers Actions Rules

Goals

Pressure

P layers Actions Rules

Goals

Pressure

P layers Actions Rules

Goals

Pressure

P layers Actions Rules

ChoicesGoals

Pressure

MECHANICS

MECHANICSTough to Do. Easy to Fake.

e.g. P LB

MECHANICS

LOTTERYSTATUS

AVOIDANCE

Tough to Do. Easy to Fake.e.g. P LB

MECHANICS

ACHIEVEMENT

APPOINTMENTCOUNT DOWNLOTTERY

STATUS

AVOIDANCE

Tough to Do. Easy to Fake.e.g. P LB

SO WHAT ?

STABLE RETENTION

VIRAL ADOPTIONSTICKY ENGAGEMENTBEHAVIORAL CHANGE

BENEFITSFinal ly !

WHODUNIT ?

2 MODELS

THE HOOK MODEL

MODEL CANVAS

3 CASES

+

WEIGHT LOSS

++

TWITTER

LATTELECOM

++

WIKI | FOR THE WIN

BIG DOOR | BADGEVILLE |COURSERA| GAMIFICATION

RESOURCESLearn + Do

THANK YOU