devi ahilya vishwavidyalaya, indore … syllabus.pdfib-914 - marketing management ib-915 ......

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DEVI AHILYA VISHWAVIDYALAYA, INDORE PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE

MBA (INTERNATIONAL BUSINESS)

CURRICULUM [NEW]

I SEMESTER :

IB-911 - Principles and Practices of Management

IB-912 - Managerial Economics

IB-913 - Statistical Methods

IB-914 - Marketing Management

IB-915 - Organisational Behaviour

IB-916 - EXIM Policy, Procedure and Documentation

IB-917 - Information Technology For Managers

IB-918 - Chinese / German / French Language – I

IB-919 - Comprehensive Viva Voce

II SEMESTER :

IB-921 - Human Resource Management

IB-922 - International Marketing

IB-923 - International Trade Logistics and Supply Chain Management

IB-924 - Accountancy and Financial Management

IB-925 - Quantitative Techniques and Operations Research

IB-926 - E-Business Fundamentals

IB-927 - International Economics

IB-928 - Chinese / German / French Language – II


III SEMESTER :

IB-931 - International Financial Management

IB-932 - Select Market and Thrust Products

IB-933 - Development and Management of Information Systems

IB-934 - Import Management

IB-935 - International Business Environment

IB-936 - International Marketing Research and Consumer Behavior

IB-937 - Commodity, Derivatives and Price Risk Management

IB-938 - Chinese / German / French Language – III


IV SEMESTER :

IB-941 - Comparative International Management

IB-942 - Advanced IT Tools

IB-943 - International Business Law

IB-944 - Overseas Project Management

IB-945 - Corporate Planning and Strategic Management

IB-946 - Industrial and Services Marketing

IB-947 - Major Research Project

IB-948 - Chinese / German / French Language – IV


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FIRST SEMESTER

IB-911 : PRINCIPLES AND PRACTICES OF MANAGEMENT

COURSE OBJECTIVE:

Objectives of this course are to help the students gain understanding of the functions

and responsibilities of the manager, provide them tools and techniques to be used in

the performance in management situations and enable them to analyze and understand

the environment of the organization.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal

performance of the student. The Semester Examination will be worth 60 marks. It will

have two Sections A and B. Section A worth 36 marks will consist of five theory

questions, out of which the examinees shall attempt any three questions. Section B,

worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Introductory: Concept of management including functions of

management, functions and responsibilities of managers, Fayol’s

principles of management. Management thought; the classical school, the

human relations school, System theory school, Contingency theory school,

developing excellent managers.

Case I 2. Planning: Nature and purpose of planning including strategic planning,

principles of planning Types of Planning Advantages and Limitations of

planning.

Case II 3. Concept and nature of Objectives : Types of objectives, Importance of

objectives, setting objectives, Management by objectives.

Case III 4. Strategies and Policies: Concept of corporate strategy, formulation of

strategy, types of strategies, TOWS matrix, the Portfolio matrix, three

generic competitive strategies by Porter, effective implementation of

strategies, types of policies, principles of formulation of policies, Decision

making.

Case IV 5. Organizing: Nature and purpose of organizing, Bases of Departmentation,

Span of management, Line and Staff relationship, Line-staff conflict,

Delegation, kinds of delegation, Delegation and Decentralization, Methods

of decentralization.

Case V

Controlling : Concept and process of control, Control techniques, human

aspects of control, control as a feedback system, Feed forward control,

Preventive control, Profit and loss control, Control through return on

investment, the use of computer for controlling and decision-making, the

challenges created by IT as a control tool.

Case VI

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TEXT READINGS :

1. Harold Koontz, O’Donnell and Heinz Weihrich, “Essentials of

management”, New Delhi, Tata McGraw Hill, 1992.

2. R.D. Agrawal, “Organization and Management” New Delhi, Tata

McGraw Hill, 1995.

SUGGESTED READINGS :

1. Harold Koontz, O’Donnell and Heinz Weihrich, “Management : A

Global Perspective”, New Delhi, Tata McGraw Hill, Xth edition, 1994.

2. Robert Krienter, “Management”, Houghton miffin Co, 7th

edition 1994.

3. Stephen P. Robbins and Merry Coulter, “Management”, New Delhi,

Prentice Hall of India, 2002.

IB-912: MANAGERIAL ECONOMICS

COURSE OBJECTIVE:

The course shall provide a basic understanding of the different aspects of Managerial

Economics with a focus on the micro-economic concepts

EXAMINATION SCHEME:






COURSE CONTENTS:

1. Introduction: Definition of Economics, Micro and Macro economic theories,

Relationship between Micro and Macro economics, Managerial and Business

economics, Scope of managerial economics and its relationship with Statistics,

Mathematics, Accounting and Operation Research, Optimisation techniques:

Concepts and techniques

2. Demand Theory: Concept of Demand, Factors affecting demand, Demand

Functions, Price of commodity and demand, shift in demand curve, Income and

demand, Income and substitution effects, other factors affecting demand, demand

forecasts. Laws of Supply, Elasticity of Demand

3. Production and Costs: Fixed and Variable inputs, Short and long run fixed and

variable proportions, returns to scale, Causes of increasing and decreasing returns

to scale, Cost curve, Choosing the least cost input combination

4. Theory of Firm and Market Structures: Modern Theories of Profit, Profit

Maximization, Sales Maximization, Organizational Slack, Ownership and

Control, Perfect Competition, Monopoly, Oligopoly, Imperfect Competition.

5. Macroeconomics for Management: Determinants of GNP/GDP, Consumption

Saving and Investment, Inflation, Trade Cycles, Monetary Policy, Fiscal Policy.

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TEXT READINGS :

1. D.N. Diwedi, “Management Economics”, Vikas Publications, 6th

Edn.

2. Adhikari M., “Managerial Economics”, N.D. Khalsa Pub, 1999, New Delhi.

3. Baumol W, “Economic Theory and Operations Analysis”, 3rd

Edn.

4. David J.R. & Chang Simen, “Managerial Economics”, Prentice Hall , 1999,

New Delhi.

5. H.C. Petersen - Managerial Economics


1. G.S. Gupta, “Managerial Economics”, TMH, New Delhi, 1995

IB-913 : STATISTICAL METHODS

COURSE OBJECTIVE:

The objective of the course is to equip the students with the statistical techniques and

their application to business problems. The emphasis will be on the concepts and

application rather than derivations.

EXAMINATION SCHEME:



have two Sections A and B. Section A and B will consist of five questions each

totaling ten questions. The examinees shall attempt minimum two questions from

each of the Section. In all, the examinee will answer five questions.

COURSE CONTENTS:

Unit I

Introduction to Statistics: Meaning and Definition of Statistics, Scope and

Limitations, Role of Statistics in Management Decisions, Introduction to Measure of

Central Tendency – Mean, Mode, Median, Measures of Dispersion: Range Quartile

Deviation, Mean Deviation, and Standard Deviation and Coefficient of Variation.

Unit II

Theory of Probability, Addition and Multiplication Law, Conditional Probability,

Baye’s Theorm, Theoretical Distributions: Binomial, Poisson and Normal

Distribution-Their Characteristics and Applications.

Unit III

Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and

Properties of Correlation. Regression Analysis: Fitting of a Regression Line and

Interpretation of Results, Properties of Regression Coefficients and Relationship

between Regression and Correlation

Unit IV

Time Series and its Components, Analysis of models of Time Series Methods of

studying Components of Time Series: Measurement of Trend (Moving Average,

Least Squares Method), Seasonal Variation

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Unit V

Sampling Distribution, Standard Error. Testing of Hypothesis: Large Sample Tests,

Small Sample test, (t, F, Z Test and Chi Square Test).

TEXT READINGS :

1. Levins, Krehbiel & Business Statistics Pearson Berenson

2. Levin & Rubin Statistics for Management Prentice Hall

3. Sancheti & Kapoor Business Mathematics Sultan Chand

4. Anderson, Sweeney Statistics for Business Cengage Learning & Williams &

Economics

5. Gupta S. P. Statistical Methods Sultan Chand

6. Elhance D. N., Veena Elhance and B. M. Aggrawal Fundamental of Statistics

Kitab Mahal

IB-914 : MARKETING MANAGEMENT

COURSE OBJECTIVE:

The objectives of this course are to provide the students exposure to modern

marketing concepts, tools, and techniques. And help them develop abilities and skills

required for the performance of marketing functions.

EXAMINATION SCHEME:






COURSE CONTENTS:

1. Marketing Concepts: Customer Value and Satisfaction Customers

Delight. Conceptualizing Tasks and Philosophies of Marketing

Management, Value chain, scanning the Marketing Environment.

2. Market Segmentation, targeting, positioning, market segmentations: Levels of market segmentations, patterns, procedures, requirement for

effective segmentation, evaluating the market segments, selecting he

market segments, tool for competitive differentiation. Developing a

positioning strategy.

3. Demand Assessment and Forecasting.

4. Marketing Information System and Marketing Research Process.

5. Product Decision : Objectives, Product classification, Product-Mix,

Product life cycle strategies, equity, challenges, repositioning branding,

introduction and factors contributing the growth of packaging, introduction

of labeling.

6. Pricing Decision : Factors affecting price, pricing methods and strategies.

7. Distribution Decisions : Importance and Functions of Distribution

Channel Considerations in Distribution Channel Decisions, Distribution

Channel Members.

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8. Promotion Decisions : A view of Communication Process, developing

effective communication, Promotion-Mix elements.

9. Marketing Strategies for Leaders, Challenge, Followers and Nichers :

Expanding to market, defining marker share, expanding market share,

defining the strategic object and openness, choosing a goal attacking

strategies, market follower strategies.

10. Emerging Trends in Marketing: An introduction to Internet Marketing,

Multi level Marketing and Introduction of CRM and Event marketing.

11. Marketing Law and Public Policy.

TEXT READINGS :

1. Geoffrey, Randall, “Principles of Marketing” 2nd

Edition, Thomson,

Learning Asia Pte, Ltd. New Delhi, 2003.

2. Faria, A.J. “Marketing” Thomson Learning Asia Pte, Ltd. New Delhi,

2003.

IB-915: ORGANIZATIONAL BEHAVIOUR

COURSE OBJECTIVE:

Objective of this course is to help students to understand Human Behaviour in

Organizations so that they improve their managerial effectiveness.

EXAMINATION SCHEME:


performance of the student. The semester examination will be worth 60 marks. It will

have two sections A and B. Section A, worth 36 marks will consist of five theory

questions, out of which students will be required to attempt three questions. Section B

will comprise one or more case(s) worth 24 marks.

COURSE CONTENTS:

1. Foundations of Individual and Organizational Behaviour: OB Models,

Personality-Determinants and Attributes, Values, Job Attitudes, Learning and

Learning Theories, Perception- Factors Affecting Perception and Cognitive

Dissonance Theory, Hawthorne studies.

2. Motivation: Needs, Contents and Processes, Maslow's Hierarchy of Needs,

Herzberg's Two Factor Theory, ERG Theory, Vroom's Expectancy Theory,

Reinforcement Theory and Behaviour Modification.

3. Foundations of Group Behaviour: Defining and Classifying Groups, Group

Structure and Processes, Process of Group Formation, Group Decision

Making, Group v/s Team, Team Effectiveness, and Decision Making.

4. Leadership: Trait Theories, Behavioral Theories - Ohio State Studies,

Michigan Studies, and Managerial Grid. Contingency Theories - Fiedler's

Model, Hersey and Blanchard's Situational Theory, Leader-Member Exchange

Theory, Path Goal Theory, Charismatic Leadership.

5. Conflict: Intra-individual Conflict, Interpersonal Conflict, Intergroup Conflict,

Organizational Conflict, Transitions in Conflict Thought, Functional versus

Dysfunctional Conflict, Conflict Process, Conflict Management Techniques.

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6. Organizational Change and Stress Management: Forces of Change,

Resistance to Change and Lewin's Three-Step Model, Stress Management-

Potential Sources, Consequences and Coping Strategies for Stress.

7. Organizational Culture: Definition, Uniform Cultures, Relevance of Culture,

Creating and Sustaining Culture, How Employees Learn Culture.

TEXT READINGS :

1. Stephen P. Robbins, Organizational Behaviour: Concepts, Controversies, and

Applications, New Delhi, Prentice Hall, 9th Ed., 2000.

2. Fred Luthans, Organizational Behaviour, New York, McGraw Hill, 8th

Edition, 1998.

3. Bill Scott, The Skills of Communications, Bombay, Jaico Publications, 1995.

4. John W. Newstrom and Keith Davis, Organizational Behaviour: Human

Behaviour at Work, New Delhi, Tata McGraw Hill, 1993.


1. Upinder Dhar and Santosh Dhar, Case Method in Management Education:

Text and Illustrations, New Delhi, Excel, 2002.

IB 916: EXIM POLICY, PROCEDURE AND DOCUMENTATION

COURSE OBJECTIVE:

The objective of this paper is to understand the Foreign Trade Policy and the process

and procedure of the exports and the documentation.

EXAMINATION SCHEME:






COURSE CONTENTS:

Unit I – Historical review of India’s Exports and Imports, pre independence and post

independence scenario. Trade pattern and composition since 1991, highlights of

India’s present Foreign Trade Policy (2009-14).

Unit II – An overview of DES/DRS, EPCG scheme and schemes for EOU’s/ EPZ’s,

EHTP’s, STP’s and BTP’s.

Unit III – Documentary Credits, mechanism, parties to an L/C, their role, types of

L/C.

Unit IV – Regulations related to Quality control pre-shipment inspection.

Unit V – Export import procedure, documents used in exports and imports, customs

clearance procedure, types of duties.

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Unit VI – Financing exports. Basics of export finance. Pre shipment and post

shipment finance, role of Exim bank, role of banks in international trade.

Unit VII –Export Credit Guarantee Corporation policies.

Unit VIII – Marine Insurance Clauses.

Note: At least five cases should be discussed in the class.

TEXT READINGS :

1. Export Import Policy – Government publication.

2. Handbook of procedures volume I and II – Nabhi (Government) publication.

3. A Guide on Export Policy, Procedure and Documentation – Snowwhite

Publication.

4. How to Export – Nabhi Publication.

5. Export Management – P.K. Khurana.

6. Foreign Trade in India – M.L. Varma.

7. How to start Export Business – Harish Malhotra, River Books Publication.

IB 917: INFORMATION TECHNOLOGY FOR MANAGERS

COURSE OBJECTIVE:

The objective of this course is to help students to understand the basics of Information

Technology, Computer Hardware, Software, Applications, Databases, Internet and

related issues. Special emphasis shall be laid on helping the students to acquire high

degree of proficiency in GUI-based applications in various functional areas of

management.

EXAMINATION SCHEME (External 40 + Practical 20 + Internal 40):


performance of the student. A panel of internal and external examiners will conduct

the viva-voce examination at the end of the semester and award marks to the student

out of a maximum of 20 marks. The semester examination carrying 40 marks will

have eight questions out of which students will be required to attempt any five

questions.

COURSE CONTENTS:

1. Fundamental of Computer System: History of computers, Generations of

computers, Architecture of computers and types of computers. Computer

Hardware: Input, Output, Processing, Storage and Networking devices with

their working principals. Software: System and Application Software.

Computer Languages: Levels/ Generation of Languages and their Features.

Compilers, Interpreters and Assemblers.

2. Number System: Introduction to Number System, Decimal, Binary, Octal,

Hexadecimal, their inter conversions, arithmetic and uses in computer system.

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3. Operating Systems: Introduction, types and functions. DOS: External and

Internal Commands and Features. WINDOWS: Basic Operations, Utilities and

Features. UNIX: Introduction, Features and Basic Commands (like: pwd, cp,

cd, rm, mv, ls, cat, mkdir, ch mod, rmdir, who, who am i, banner, date, kill).

4. Application Software (MS-Office)

MS Word: Word Basics, Formatting Text and Documents, Working with

Headers, Footers and Footnotes, Tabs, Tables and Sorting, Working with

Graphics, Templates, Wizards and Sample Documents, Introduction to Mail

Merge and Macros.

MS Excel: Excel Basics, Rearranging Worksheets, Excel Formatting Tips and

Techniques, Introduction to Functions, Excel's Chart Features, Working with

Graphics, Using Worksheet as Databases, Automating "what-if" Projects.

MS PowerPoint: PowerPoint Basics, Creating Presentation, Working with

Text Graphics, pictures, audio and video in Power Point.

5. Database Management System: Concepts of Data and Information,

Introduction and Purpose of DBMS, Database Languages, Database

Administrator, Database Users, MS Access: Database Creation, Screen/Form

Design, Report Generation Using Wizard.

6. Internet: Concepts and Services, Hardware and Software Requirements, Type

of Internet Connections, Advantages and Disadvantages of Internet, Modems,

World Wide Web, E-mail, Chat, Browsers, Search Engines. Overview of

Intranets and Extranets.

7. Computer Virus, Trojan Horse and Worms and their Prevention

TEXT READINGS :

1. Lucas, Henry C., Information Technology for Management, New Delhi, Tata

McGraw-Hill, 2008.

2. Suresh K. Basandra, Computers Today, New Delhi, Galgotia Publications Pvt.

Ltd., Updated Ed., 2004.

3. P.K. Sinha, Computer Fundamentals, New Delhi, BPB Publications, Fourth

Ed., 2007.

4. Annettema Stultz, Learn DOS In A Day, New Delhi, BPB Publications, 1994.

5. Laurie Ulrich, Teach Yourself Microsoft Office 2000 in 21 days, New Delhi,

Techmedia, 1999.

6. Christian Crumlish, ABCs of the Internet, New Delhi, BPB Publications,

Second Eds., 1998.

7. Das, Sumitabha, Unix Concepts and Applications, New Delhi, Tata McGraw

Hill Pub. Co. Ltd., Fourth Ed., 2006.

8. Abraham S. H.F. Korth, S. Sudarshan. Data Base System Concepts, New

York, Mc Graw Hill Inc., 1997.


1. Behl, Ramesh, Information Technology for Management, New Delhi, Tata

McGraw-Hill, 2009.

2. S. Jaiswal, Information Technology Today, New Delhi, Galgotia Publications

Pvt. Ltd., 2001.

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3. Alexis Leon and Mathews Leon, Fundamentals of Information Technology,

New Delhi, Vikas Publishing House Pvt. Ltd., 1999.

4. Deepak Bharihoke, Fundamentals of Information Technology, New Delhi,

Excel Books, 2000.

5. Ron Mansfield, The Compact guide to Microsoft office, New Delhi, BPB

Publications, 1999.

6. David Garrett. Intranets Unleashed, New Delhi, Techmedia,1998.

7. Muneesh Kumar, Business Information Systems, New Delhi, Vikas Publishing

House Pvt. Ltd., 1999.

8. Gini Courter, and Annette Marquis, Microsoft Office 2000 No Experience

Required, New Delhi, BPB Publications, 1999.

IB –918 : CHINESE / GERMAN / FRENCH LANGUAGE - I

COURSE OBJECTIVE:

The objective of this paper is to impart working knowledge of one of the foreign

language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:



consist of six to ten questions.

COURSE CONTENTS:

GERMAN :

GRAMMAR-Nouns & arts with genders, verbs -(Reg. irregular, Trennbar), Cases –

NOM / AKK, PRONOUNS -NOM/ AKK, Vocabulary -informal, Situations- Personal

introduction, Time, place, the country, food, Culture, Situation related case studies -

(Reading comprehension), Informal letter writing.

FRENCH :

1. Articles. Nouns & Pronouns -the definite article and contraction of the definite

articles, indefinite articles, nouns -regular plurals, irregular plurals, gender

identification by word ending, the portative article.

2. The Interrogation- formation of question by inversion, simple tense

interrogative forms, negation -formation of negative sentences, formation of

negative interrogative. Adjectives - qualifying adjective, possessive adjectives,

demonstrative adjectives, regular forms and irregular adjective, plurals of

adjectives.

3. Prepositions -uses of certain prepositions, prepositions to indicate location or

direction, prepositions with geographical names, prepositions with modes of

transport, prepositions with expression of time, Prepositions of cause,

Numbers -cardinal and ordinal numbers.

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4. Dates, Time and Seasons. Verbs -regular and irregular (I, II & III group of

verbs), conjugation of verbs in simple present tense.

5. General Conversation -to present oneself and others, to greet others, to tell-

time, date, seasons, days of the week, the months of the years.

IB-919 - COMPREHENSIVE VIVA VOCE

COURSE OBJECTIVE:

The objective of this paper is to judge the knowledge gained by the student over the

course of the first semester.

EXAMINATION SCHEME:

During the last month of the semester, a comprehensive viva voce will be held, where

overall performance of students will be evaluated. The marks obtained by students

will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE FIRST SEMESTER

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SECOND SEMESTER

IB-921 : HUMAN RESOURCE MANAGEMENT

COURSE OBJECTIVE:

The objective of this course is to help the students develop an understanding of the

dimensions of the management of human resources, with particular reference to HRM

policies and practices in India.

EXAMINATION SCHEME:


performance of the student. The Semester examination will be worth 60 marks. It will

have two sections, A and B. Section A, worth 36 marks, will contain five theory

questions out of which students will be required to attempt three questions. Section B

will comprise of one or more case(s), worth 24 marks.

COURSE CONTENTS:

1. The Field of HRM: An Overview, Concept and Functions, Personnel to HRM,

ASTD HRM Model.

2. Acquisition of Human Resources: Objectives, Policies and Process of Human

Resource Planning, Human Resource Planning in Evolving Small and

Entrepreneurial Organization, Job Analysis, Job Description, Job

Specification, Job Design (Nature of Job Design, Job Characteristics,

Reengineering Jobs, Using Teams in Jobs ,Advantages and Disadvantages of

Team Jobs, Consequences of Job Design), Recruitment,, Promotion and

Transfer.

3. The Human Resource Organization, Structure of Human Resource

Management, Role and Responsibilities of the Human Resource Selection,

Induction, Placement Department (Administrative, Operational and Strategic

Role of HR).

4. Human Resource Policies: Formulation and Essentials of Sound HR Policies.

5. Development of Human Resources: Learning, Training and Development,

Evaluation of Training and Performance Appraisal (Appraising Individual and

Team Performance), Introduction to Career and Succession Planning.

6. Maintenance of Human Resources: Job Evaluation, Designing and

Administering the Wage and Salary Structure, Compensation, Grievance

Handling Procedure.

7. Separation Processes: Turnover, Retirement, Layoff, Retrenchment and

Discharge, VRS (Mechanism of VRS, VRS in Public Sector and Private

Sector), Rehabilitation of Surplus Employees.

8. Emerging Trends and Challenges in HRM: Economic and Technological

Change, Work force Availability and Quality, Enhancing Organizational

Performance, Expanding Human Capital, Ethics and HRM, HR Management

Competencies and Careers - Knowledge of Business Organizations and

Organization Culture, influence and Change Management, Specific HR

Knowledge and Expertise.

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TEXT READINGS :

1. Michael Armstrong, A Handbook of Human Resource Practice, London,

Kogan Page, 8th Edition, 2001.

2. David S. Decenzo and Stephen P. Robbins, Personnel/Human Resource

Management, New Delhi, Prentice Hall, 3rd Edition, 1988.

3. Robert L. Mathis and John H. Jackson, Human Resource Management,

Cincinnati, South Western College Publishing, 9th Edition,1995.


1. William B. Werther Jr. and Keith Davis, Human Resources and Personnel

Management, Singapore, McGraw Hill, 4th Edn. 1993.

2. Arun Monappa and Mirza S. Saiyadain, Personnel Management, New Delhi,

Tata McGraw Hill, 1995.

3. P. Subba Rao, Essentials of Human Resource Management and Industrial

Relations: Text, Cases and Games, Mumbai, Himalaya, 2000.

4. Biswajeet Patanayak, Human Resource Management, New Delhi, Prentice

Hall 2001.

5. Holloway J. (Edt.), Performance Measurement and Evaluations, New Delhi,

Sage Publications, 1996.

6. Guy V. and Mattock J., The New International Manager, London, Kogan

Press, 1993.

IB-922 : INTERNATIONAL MARKETING

COURSE OBJECTIVE:

The objective of this course is to prepare students for policy decisions in all aspects of

marketing and developing then to take managerial decisions.

EXAMINATION SCHEME:






COURSE CONTENTS:

International Marketing environment, process of entering international marketing

management product policy decisions, planning for product change/adaptation,

product analysis, packaging and branding of product positioning, new product

development. Export pricing-Objectives, methods, Policies. Distribution policy and

management, selection of agents, Agreements, establishing alternative distribution

channels, channel management and strategy, planning communication strategy and its

process in exports, developing a complete marketing plan and marketing strategy,

monitoring and control, organizing international marketing efforts, comprehensive

style of international marketing in Japan, USA and European union markets, export

administration.

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TEXT READINGS :

1. International Marketing Analysis and Strategy – ONK Visit Shaw

2. International Marketing Management – Subhash Jain

3. International Marketing Management An Indian Perspective – Maheshwari

Varshney

IB-923: INTERNATIONAL TRADE LOGISTICS AND SUPPLY CHAIN

MANAGEMENT

COURSE OBJECTIVE:

The objective of this paper is to understand how the chain involved in the marketing

and distribution is working and decide the routing and scheduling of the products.

EXAMINATION SCHEME:






COURSE CONTENTS:

Unit I: Overview of Logistics and SCM – Introduction, nature, concepts,

effectiveness, components, functions of logistics, framework for Supply Chain

solutions, supply chain relationships, third and fourth party logistics.

Unit II: Customer Service – Introduction, nature, concept, components, customer

service costs, effective customer service strategy.

Unit III: Elements of logistics and SCM – Introduction, logistics information system,

nature, components, process.

Unit IV: Inventory management – Introduction, concept, types, functions of inventory

management in logistics and SCM, elements of Inventory costs, JIT management,

warehousing costs, their types, functions, costs involved, warehousing strategy and

design.

Unit V: Transportation – elements, modes of transport, selection of transport model,

advantages, disadvantages, risks associated with each mode, latest trends in

transportation.

Unit VI: Materials Handling – Introduction, concept, unitization, material handling

techniques, concept of packing and packaging, containerization.

Unit VII: Supply Chain Management in Retail Sector.


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TEXT READINGS :

1. Business Logistics Management – R.H. Ballou.

2. Logistics management and World Sea Borne Trade – K. Muthaiah, Himalaya

Publishing House Ltd.

3. Logistics in International Business – Rajiv Aserkar, Shroff Publication and

Distribution Ltd.

4. Supply Chain Management – Sunil Chopra, Prentice Hall Publication.

5. Supply Chain Performance Management – S. Jaikrishna, ICFAI Unit Press.

6. Logistics and Supply Chain Management – Raghoramay, MacMillan India

Ltd.

7. Logistics Management – Donald Bawersok, Tat McGraw Hill Publication.

IB-924 : ACCOUNTANCY AND FINANCIAL MANAGEMENT

COURSE OBJECTIVE:

The objective of this subject is to expose the students to the fundamental concepts of

accountancy and financial management and its application to international business.

EXAMINATION SCHEME:



have two Section, A and B. Section A, worth 24 marks will comprise of four theory

questions out of which a student will be required to attempt any two questions.

Section B worth 36 marks will contain five practical/numerical problem(s) and / or

Case(s) out of which a student will be required to attempt any three questions. The

questions should be more related on decision making.

COURSE CONTENTS:

1. Introduction to Accounting: Meaning of Accounting, Concepts, Conventions,

Concept of Double Entry System of Accounting, Rules for Debit and Credit

Entries, Types of Accounts, Journalizing the Transactions, Posting Entries in

Ledger Accounts, Triple Column Cash Book, Preparation of Trial Balance.

2. Preparation of Final Accounts: Differentiation Between Capital and Revenue

Expenditure and Receipt, Trading Account, Profit and Loss Account, Balance

Sheet, Adjustment Entries.

3. Introduction to Financial Management: Concept, Nature, Scope, and Objective

of Financial Management, Finance Functions, Sources of Finance.

4. Ratio Analysis: Liquidity, Activity, Profitability and Leverage Ratios.

Interpretation of ratios and Trend Analysis.

5. Break Even Analysis: Concept of Break Even Analysis, Contribution Analysis

and Segment Contribution and Their use in Profit Planning.

6. Capital Budgeting: Concept of Time Value of Money, Introduction to Non

Discounted Cash Flow and Discounted Cash Flow Methods, Practical problems

related to Pay Back Method and Net Present Value Method.

7. Working Capital: Concept, Need and Determinants.

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TEXT READINGS :

1. Dr. Jawaharlal, “Accounting for Manager”, Himalaya Publishing House, Fifth

Revised Edition, 2009

2. O.S.Gupta, P.Kothari, “Accounting for Managers”, Frank Bros. & Co., II

Edition, 2005.

3. I.M.Pandey, “Financial Management”, New Delhi: Vikas Publication House, 9th

Ed., 2005.

4. M.Y.Khan & P.K.Jain, “Financial Management”, Delhi: Tata Mc Graw Hill, 5TH

Edition 2008.

5. R.P.Rustogi, “Financial Management”, Galgotia Publication, Reprint 2000.


1. Prasanna Chandra, “Financial Management”, New Delhi: Tata Mc Graw

Hill, 7th

Edu, 2008

2. R.P.Rastogi, “Graded Problems and Solutions in Financial Management”,

Galgotia Publication, New Delhi, 5th

Edition 2000.

IB-925 - QUANTITATIVE TECHNIQUES AND OPERATIONS RESEARCH

COURSE OBJECTIVE:

The objective of this course is to help the students acquire quantitative tools, and use

these tools for the analysis and solution of business problems. The emphasis will be

on the concepts and application rather than derivations.

EXAMINATION SCHEME:



have two Sections A and B. Section A and B will consist of five questions each

totaling ten questions. The examinees shall attempt minimum two questions from

each of the Section. In all, the examinee will answer five questions.

COURSE CONTENTS:

Unit I

Quantitative Techniques and Operations Research: Meaning, Scope of Quantitative

Techniques and Operations and Research in International Business, Advantages and

Limitations of Quantitative Techniques.

17

Unit II

Linear Programming: Meaning of Linear Programming, General Mathematical

Formulation of LPP, Graphical Analysis, Simplex, Two-Phase Method, Big-M

Method, Advantages and Limitations of LPP.

Unit III

(a) Transportation Model: Mathematical Formulation, Initial Basic Feasible

Solution using N-W Corner, Row Minima, Column Minima, Least Cost and

Vogel’s Approximation Method. Optimization (Minimization and

Maximization) using Modified Distribution and Stepping Stone Method.

(b) Assignment Problem: Assignment Model as a Particular Case of

Transportation Model, Formulation of Assignment Problems, Solution of

Assignment Problems using Hungarian Method (Minimization and

Maximization).

Unit IV

Replacement Models: Introduction, Scope in Management, Single Equipment

Replacement Model and Group Replacement Model.

Unit V

Game Theory: Introduction to Games, Maximin and Minimax Principles, Pure and

Mixed Strategies, Solution to Game using – Arithmetic, Algebraic, Graphical

Methods, Game Theory and Linear Programming

TEXT READINGS :

1. Quantitative Techniques in Management – N. D. Vora, Tata McGraw Hill

Publications.

2. Operations Research – Prem Kumar Gupta, D. S. Hira, Sultan Chand Publications.

3. Problems and Solutions in Operations Research - -V. K. Kapoor, Sultan Chand

and Sons.

IB-926: E-BUSINESS FUNDAMENTALS

COURSE OBJECTIVE:

The objective of this course is to help students to understand the basics of Electronic

Business, Electronic Commerce and related issues.

EXAMINATION SCHEME (External 60 + Internal 40):


performance of the student. The semester examination carrying 60 marks will have

eight questions out of which students will be required to attempt any five questions.

COURSE CONTENTS:

1. E-Business: Fundamentals, E-Business Framework, E-Business Application,

Network Infrastructure for E-Business. Implementation issues of E-Business.

2. Electronic Payment System: Type of E-payment, Digital Token-Based E-

payment, Smart Card, Credit Card Payment Systems, Risk on E-payment,

Designing E-payment System, Role of Banking in Electronic Payment.

18

3. Inter-Organization Management: EDI Application in Business,

Standardization and EDI, EDI Software Implementation, VANs (Value Added

Network), Internet Based EDI. Case studies on EDI.

4. E-Business and Marketing: Internet Marketing Vs Physical Offline Marketing,

Internet Marketing Methodology, Creating an Online Presence: Website

promotion, Internet Advertising, Traffic and Brand Building, Online Pricing,

Online Market Research, Legal problems of Real time marketing and

information marketing, Electronic customer support, personalization and

consumer benefits.

5. Web-catalogues, Business Care for Documents Library, Type of Digital

Documents, Documents Infrastructure, Multi-media, Digital Video and Data

Warehouses.

6. E-business Standard, Cyber Laws, Cyber Crimes and Frauds, Types and Tools

of Hacking. Security and E-business: Client-server Security, Data and

Message Security, Document Security, Firewalls.

7. Future of Electronic-Business: Mobile and Wireless Computing Fundamentals

and Applications, Virtual Factory, Web Portals and Vortals concepts,

Strategies for Electronic Business.

TEXT READINGS :

1. Jawadekar, Waman, S. Management Information System-A Digital-Firm

Perspective, New Delhi, Tata McGraw-Hill, 2009.

2. Parag Diwan and Sunil Sharma, E-Commerce, New Delhi, Excel Books, First

Ed., 2000.

3. Ravi Kalakotta and B. Whinston, Frontiers of E-Commerce, New Delhi,

Addison-Wesley, 2000.


1. Daniel Amor, The E-Business (R) Evolution, New Delhi, Prentice Hall, PTR,

2000.

2. MatthewReynolds, Beginning of E-Commerce, New Delhi, Shroff

Publication, 2000.

3. Kamlesh K. Bajaj and Debjani Nag, E-Commerce, New Delhi,Tata McGraw

Hills, 2001.

4. R. Kalakotta and M. Robinson, E-Business: Roadmap for Success, New

Delhi, Addison-Wesley, 2000.

19

IB-927 : INTERNATIONAL ECONOMICS

COURSE OBJECTIVE:

The course shall provide a basic understanding of the different aspects of International

Economics.

EXAMINATION SCHEME:


performance of the student. The Semester Examination will be worth 60 marks. The

examinee will have to answer any five out of the eight questions.

COURSE CONTENTS:

1. Distinct features of international trade. The classical theory of international

trade Concept of reciprocal demand in the theory of comparative costs.

Modern theory of international trade – relevance and applications.

2. Terms of trade. Factors affecting terms of trade. Free trade Vs protection,.

Commercial policies – Tariffs, Concept of Optimum tariff Import quotas.

Dumping and Countervailing measures.

3. Balance of Payments: Composition and significance. Disequilibrium in BOP –

causes and measures for correcting, Composition and Direction of India’s

Foreign trade, India’s Balance of Payment, Foreign trade multiplier,

4. Foreign Exchange determination – The purchasing power and BOP theory.

Fixed and flexible exchange rates. Exchange Control – meaning, objective and

methods of exchange control, Appreciation and Depreciation of currency, Spot

and forward exchange rates. Volatility of exchange rates and their effects.

Volatility of rupee in relation to dollar and Euro in the recent economic crisis.

5. Globalization, The Globalisation Process, Pros and Cons of Globalisation,

International Capital Movement : FDI and FII, WTO, IMF – Objectives and

functions, IMF and India.

TEXT READINGS :

1. C. Kindleberger – International Economics

2. K.R. Bulchandani and B. Ramani – International Economics, Himalaya

Publishing House.

3. BO Sodersten – International Economics – Macmillan.

4. D.M.Mithani – International Economics.

IB-928 : CHINESE / GERMAN / FRENCH LANGUAGE – II

COURSE OBJECTIVE:

The objective of this paper is to impart more than just a working knowledge of one of

the foreign language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:




20

COURSE CONTENTS:

GERMAN :

1. Extention to Grammatical structure.

2. Modal verbs, future and past tenses, Pessessiv and personal pronouns,

conjunctions, separable verbs

3. Communication at Bank, Railway station, post office, Hospital

4. Informal Letter writing.

FRENCH :

Grammaire Vocablaire Sttuations Orales

Past Tense

Situations and conditions

of

(hours and the moments of

the day)

A biography Asking and giving of

Information Career,

occupation

Demonstrative adjectives

Possessive adjectives

Coordination of tenses

The Family Expressing agreement

Or Disagreement

Giving directions

Indicating belonging

Forms and the sense of the

Pronominal adjectives

Linking up of ideas,

opposite causes and

consequences

Daily life Fixing a meeting

Asking and giving of

Information on time

Giving an opinion on an

event


COURSE OBJECTIVE:


course of the second semester.

EXAMINATION SCHEME:

During the last month of the semester, a comprehensive viva voce will be held,

where overall performance of students will be evaluated. The marks obtained by

students will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE SECOND SEMESTER

21

SUMMER TRAINING

This will be of six to eight week duration where a student will be expected to work

and understand the problems and working in the exporting company. The evaluation

of this placement will be done by both the company executive under whom the

student has worked and the attached faculty member. Each student will be required to

give a presentation of the experience at the end of the training.

22

THIRD SEMESTER

IB-931 : INTERNATIONAL FINANCIAL MANAGEMENT

COURSE OBJECTIVE:

The objective of the Course is to help student understand the nature, scope and

technique of finance function in international business, operations particularly after

the opening up of the Indian economy in the context of globalization.

EXAMINATION SCHEME:



have two Section, A and B. Section A, worth 45 marks will comprise of five theory

questions out of which a student will be required to attempt any three questions.

Section B worth 15 marks will contain numerical problem(s) / Case(s).

COURSE CONTENTS:

1. International Monetary and Financial Systems: History, Brettonwood

conference, Gold Standard, current scenario; Multilateral Financial

Institutions e.g. IMF, World Bank Group, etc.; European Monetary

System; Financial and Monetary instruments like SDR, EURO, etc.; Role

of SWIFT, Euroclear, CEDEL, CHIPS, CHAPS, Fedwire, Bloomberg,

Reuters, etc.

2. International Financial Markets: Money Market, International Capital

Market, Eurocurrency Market, Foreign Exchange Market, Eurocredit

Market, Exchange Rate determination, Spot and Forward Markets, Indian

and International Markets.

3. Foreign Exchange Risk Management: Foreign Exchange Exposure,

Types of Exposures, Special Emphasis on short-term risk management

instruments viz. Swaps, Forwards, Options, Derivatives and Futures, etc.

4. Raising Resources in International Market: Sourcing Funds for Fixed

and Current Assets, Funding Structure, External Commercial Borrowings,

EURO Issues, ADR, GDR, IDR, etc. Working Capital Management and

Financing.

5. International Taxation: Scope of Tax charge, Status, Situs Nekus, Tax

implications of foreign activities of an Indian enterprise, Tax implications

of activities of foreign enterprises in India, Double Taxation Relief,

Bilateral Treaties.

6. Special Mention of Current Developments and crisises.

There should be liberal dose of workshops in simulated environment.

TEXT READINGS :

1. Shapiro, Alan, Multinational Financial Management, John Wiley and

Sons, New York, 8th Edn., 2003

2. Apte, P.G., International Financial Management, Tata McGraw Hill,

Delhi, 4th

Edn., 2008

23


1. Avadhani, V.A., International Finance, Himalaya Publication, Mumbai, 4th

Edition, 2000.

2. Apte, P.G., International Financial Market, Tata Mc Graw Hill, 2nd

Edition, 2008.

3. Seth, A.K., International Financial Management, Galgotia Publications,

2000.

4. Vij, Madhu, International Financial Management, Excel Books, New

Delhi, 2nd

Edn., 2003.

5. Jeevnandam, C., Foreign Exchange & Risk Management, Sultan Chand &

Sons, New Delhi, 11th

Edn, 2008.

IB-932 : SELECT MARKETS AND THRUST PRODUCTS

COURSE OBJECTIVE:

The objective of this paper is to understand the different potential markets and

products for India to have exports and imports.

EXAMINATION SCHEME:


performance of the student. The Semester Examination will be worth 60 marks. The

examinee will have to answer any five out of the eight questions.

COURSE CONTENTS:

1. Nature and Scope of Select Market and Thrust Product : Study and

Analyze the competitive advantages of various markets, establish linkages

between market and products and design business strategies with global

perspective.

2. Study the total business environment of each market viz Economic, Social,

Technological, Political and legal framework. Also study the geographic,

climatic and other conditions which favours Indian exports to these

countries.

1. U.S.A. 2. European Union

3. Japan 4. South Africa

5. China 6. SAARC Countries

3. Products : Develop a working knowledge of each product category.

Conduct a general SWOT analysis for each product category. Additionally

include a case study in each product category of a successful Indian

Company.

a. Software -Differentiate between product v/s Services, Outsourcing,

etc.

b. Pharmaceuticals - Product v/s Process Patent, New Drug

Discovery OR Generic Product Strategy etc.

c. Textiles and Readymade Garments : Cotton or Man made : Yarn,

Fabric, RMG

4. Miscellaneous

24

(a) Gems and Jewellery

(b) Leather and Leather products

(c) Marin Products

(d) Agro products : Tea, Rice, Oil seeds etc.

(e) Engineering Products: Metal Manufactures, Machinery and

Instruments, Transport equipments, etc.

(f) Service Sector: Insurance, Banking, Consultancies

(g) Chemicals: Dyes and Intermediates.

TEXT READINGS:

1. Bhagwati J., “India in Transition”, New Delhi, Oxford University Press, 1994.

2. Rugman & Hodgetts, “International Business”, McGraw Hill Publication, 1995.

3. Steiner & Steiner, “Business, Government and Society”, Western Publishing,

2000.

4. Aswathappa K, “Essentials of Business Environment”, Himalaya Publishing,

New Delhi, 2000.

SUGGESTED READINGS:

1. CIA World Fact book

2. Websites of Export Promotion Councils of various products

IB-933 : DEVELOPMENT AND MANAGEMENT OF INFORMATION SYSTEMS

COURSE OBJECTIVE:

The objective of this course is to help students to understand the basics of Information

Systems, and issues related to development and management of Information Systems.

EXAMINATION SCHEME (External 60 + Internal 40):


performance of the student. The semester examination carrying 60 marks will have

eight questions out of which students will be required to attempt any five questions.

COURSE CONTENTS:

1. Introduction to Information Systems: Definition, Concepts and Recognition of

Information Systems, Information Systems and Society, Information Systems

and Organization, Business as a System, Technological Versus Behavioural

Aspects, A Framework for Managerial End Users, Characteristics of different

Management levels and their information requirements.

2. Information Systems for Operations, Management and Strategic Advantage:

Information Systems for Business Operations - Transaction Processing

Systems and Office Automation Systems; Information Systems for

Management Control - Knowledge Work Systems and Management

Information Systems; Information System for Decision Making and Strategic

Advantage - Decision Support Systems, and Executive Support Systems.

Competitive Strategy Concepts, Strategic Role for Information Systems,

Strategic Information Systems and Managerial End Users.

25

3. A System Approach to Problem Solving: The Scientific Method, The System

Approach, Understanding a Problem or Opportunity, Developing a Solution,

Implementing a Solution, The Principle of Synergy.

4. System Concepts and the Information Systems Environment: Definition,

Characteristics of a System, Central Objective, Elements of a System, Types

of Systems, the Systems Development Life Cycle, the Role of System Analyst,

Information Processing Concepts.

5. Information System Analysis and Planning: Initial Investigation, Feasibility

Study and Cost/Benefit Analysis, the Tools of Structured Analysis - DFDs,

Data Dictionary, Decision Trees, and Decision Tables, IPO and HIPO.

Information System Planning Process.

6. Information System Design: Systems Design Considerations, Input / Output

Form Design, File Organization and Data Base/File Design, Programme

Design, Design of Online Dialogue, Data Models.

7. Information System Implementation, Change Management and Control.

TEXT READINGS :

1. O'Brien, James A.; Marakas, George M. and Ramesh Behl, Management

Information Systems, New Delhi, Tata McGraw-Hill, 2009.

2. Elias M. Awad, System Analysis and Design, New Delhi, Galgotia

Publishing Pvt. Ltd., Fourth Ed., 2007.

3. OZ, Effy, Management Information Systems, New Delhi, Cengage

Learning, 2008.


1. James A Senn, Analysis and Design of Information Systems, New Delhi,

McGraw Hill Publishing Company, 1998.

2. Muneesh Kumar, Business Information Systems, New Delhi, Vikas

Publishing House Pvt. Ltd., 1999.

3. Kenneth C. Laudon and Jane P. Laudon, Management Information Systems:

Managing the Digital Firm, Eight Edition, New Delhi, Pearson Education,

2004.

4. James A. O'Brien, Management Information Systems, New Delhi, Galgotia

Publications Pvt. Ltd., 1996.

5. Kenneth C. Laudon and Jane P. Laudon, Management Information Systems,

New Delhi, Prentice Hall of India Pvt. Ltd., 2000.

IB-934 : IMPORT MANAGEMENT

COURSE OBJECTIVE:

Import Management in a developing economy, objectives of import policy, foreign

exchange budgeting, global procurement, conceptual framework, import procurement,

supplier identification, selection and evaluation, Market Research for import

procurement, monitoring and follow-up of import contracts, import finance, import

procedures in India, customs clearance of imported cargo ware housing of import

26

documentation. Import cost analysis, Exchange control regulations Import Finance,

warehousing of Import consignment.

EXAMINATION SCHEME:






COURSE CONTENTS:

1. Import Management – Objectives of Import Policy, Import trade

Organizations, Liberalization of Imports in India.

2. Selection of Import Commodity. Supplier -Selection and evaluation. Role of

Overseas suppliers Agents in India.

3. Terms of Imports –RBI’s Regulation for Import Payment, Finalizing the

terms of imports. mode of settlement of payment

4. Registration of Importers. Import Finance- Bank Finance. Finance from

Exim Bank. finance through letter of credit.

5. Imports under special schemes for exporters, imports of Gifts, Auto Mobiles.

Gold, Silver. Life Saving Drugs, Technology, and Equipments.

6. Custom clearance of Imported goods & custom duty payments.

7. Import License -fees. Condition. Validity, Authorization & Licensing

period.

8. Shipping -Types and freight structure. Indian Shipping- Challenges and

Opportunities, Problems, Recent Trends (Tonnage Tax Impact)

Note : At least five Cases should be discussed in the class.

TEXT READINGS :

1. How to Import : Nabhi Kumar Jain.

2. Import, do it yourself : M. I. Mahajan, 2006-07

3. Export Import – Procedures (Document and Logistics) – C. Ramma Gopal

New Age Publications.

27

IB-935: INTERNATIONAL BUSINESS ENVIRONMENT

COURSE OBJECTIVE:

This course exposes the student to the environmental dynamics of international

business and their impact on international business operations of a firm.

EXAMINATION SCHEME:






COURSE CONTENTS:

1. Domestic and International Business environment, BERI Method and Hot

and Cold temperature gradient method of environmental analysis.

2. Study of Global economic environment, political environmental, legal

environment, social environment and technological environment.

3. International economic institutions and agreements: World Bank, IMF,

Types of regional economic integration, Benefits and effects of regional

economic integration, Free Trade Area, Customs Union, Common Market,

Economic Union, A study of SAARC, ASEAN, EU, NAFTA

4. Multinational Corporations – MNC’s Global outlook, EPRG Matrix, Joint

Ventures, Benefits of MNCs and negative effects of MNCs to host

countries, Trend and Prospects of MNC’s

5. World Trade Organisation – History, Basic Principles, Organisational

structure. Membership and decision-making, MFN treatment. National

treatment, Technical barriers to trade TRIPS, TRIMS, Dispute settlement

mechanism.

6. Recent Development in international markets and trends in world trade,

Globalization, Emerging global markets, FDI, ecological and social issues.

TEXT READINGS :

1. Global Marketing Management – Warren Keegan

2. International Marketing – Philip R. Kotera John L. Graham

3. International Marketing – P. K. Vasudeva

4. International Business Management – Dr. Rahjani Gupte

5. Global Economy and Business – Francis Cherunilam

Essentials of Business Environment – K. Aswathappa

IB-936 : INTERNATIONAL MARKETING RESEARCH AND CONSUMER

BEHAVIOR

COURSE OBJECTIVE:

The objective of the course is to prepare students for conducting desk research and

actual field research for gathering and analyzing data to gear up for exports.

28

EXAMINATION SCHEME:






COURSE CONTENTS:

(A) International Marketing Research

1. Introduction to Marketing Research and its utility in International

Business.

2. Advertising and Industrial Marketing Research.

3. Design and Technique of Marketing Research.

- Determining Information, Requirement, Source of Information,

Research procedure and types of data in Marketing Research,

Organizing field investigation, Data collection, tabulation, Analysis

and Interpretation, Report writing.

4. Special issues involved in Export Marketing Research

- Product Selection, Marketing Selection, Export Market

Assessment, Buying methods Selection, Potential Analysis, Govt.

Rules and Procedures.

(B) Consumer Behavior

1. Consumer Behavior – Nature and Scope, Needs and Motives

2. Perception, Learning, involvement, Attitude formation and change.

3. Consumer Behavior Models, Influences of family, groups socio-

economic and cultural factors.

4. Consumer Decision making process and Consumer Adoption process.

TEXT READINGS :

1. Marketing Research -Donald and Till Del I. Hawkins

2. Marketing Research -David J. Huck Ronald S. Tubin

3. Marketing Research -Harper W. Boyd Relph Westfall Stanley F. Stasch

4. Consumer Behaviour -Hoyer Mac Innis

5. Consumer Behaviour -David L Laudon, Albert J. Della Bitta

6. Consumer Behaviour -Leon G. Schillman Leslic Lazar Kanuk

IB-937: COMMODITY, DERIVATIVE & PRICE RISK MANAGEMENT

COURSE OBJECTIVE:

The objectives of this subject is to explain to the student the risk return tradeoff and

managing financial risk through the use of various derivatives. This also aims at

making them understand operations of derivatives market including commodity

derivatives.

EXAMINATION SCHEME:




29



COURSE CONTENTS:

1. Introduction to Derivatives - Introduction to Derivatives, Meaning of

Forwards, Futures, Options and Swaps, Difference between Sport and Futures

Markets, Difference between Futures and Forward contracts, types of orders

2. History of commodity markets - Evolution of commodity markets,

Commodity markets of India

3. Commodity Futures in India and its Regulations -Evolution of Commodity

Futures in India, The Kabra Committee Report, Commodity Futures Markets:

The Economic Perspective, Regulatory Framework - Forward Contact

Regulation Act, 1952, Forward Market Commission and its functions,

Regulatory Measures evolved by the Commission. Proposed amendments to

FC(R) Act, 1952. Why do we require National level Multi Commodity Futures

Exchanges in India?

4. Commodity Futures -Meaning and Objective of Commodity Futures, Pricing

commodity Futures: Factors affecting Cost of. Carry, Investment and

Consumption Commodities, Meaning of Basis and Spreads -Basis, Basis Risk,

Spread, Participants in Commodity Derivatives -Hedgers, Speculators,

Arbitragers. Basics of Currency Futures .

5. Advanced Concepts in Commodity Futures - Heading:- What is Hedging?

Hedge ratio, Buying Hedge or Long Hedge, Uses of Buying Hedge Strategy,

Buying hedge with Basis Risk, Selling Hedge or Short Hedge, Uses of Selling

Hedge Strategy, Selling Hedge with Basis Risk, Rolling Over of Hedge

Position, Advantages and Limitations of Hedging Speculation.

6. Option Markets -Types of options, uses of options, Payoffs from options,

Trading strategies, Involving options Bull-bear, butter-Fly, calendar and

diagonal spread, Straddles, stir rip and straps, Options valuation and pricing,

over the counter exchange option, index options

7. Future contracts: Introduction to futures markets, future contract and future

trading, specification of the future contract, newspaper quotes, hedging using

futures, Index futures, basics of stock index futures, interest rate futures, foreign

exchange and currency futures, mechanism of future contracts, operations of

margin, convergence clearing process, clearing house and clearing margins,

hedging, difference between forward future

8. Swaps: Introduction to swaps, basic swap structure, interest rate swaps,

currency swaps, mechanics of swaps,' transactions, swap options.

TEXT READINGS :

1. Redhead, Futures- Pearson education Asia Publications, 1999

2. Robert A. Strong, Derivatives: An Introduction -Thompson publications, New

Delhi, 2000.

3. Robert W. Kolb, Understanding Futures – PHI Publications, New Delhi –

2000.

4. Robert W. Kolb, Understanding Options – PHI Publications, New Delhi,

2000.

5. John C. Hull Options, futures and others derivatives – Person education Asia,

4th

edition, 2001.

30

IB-938 : CHINESE / GERMAN / FRENCH LANGUAGE – III

COURSE OBJECTIVE:

The objective of this paper is to impart an advanced knowledge of one of the foreign

language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:




COURSE CONTENTS:

GERMAN :

Grammar-Adjectives, Verbs -Modal and Perfect Cases-' Dativ, Pronouns - Dativ,

Vocabulary -formal, Situation -Organisation chart, Business culture- Industries,

Situation related case studies (reading comprehension), Formal letter writing

FRENCH :

1. Grammar – Past tense, future tense, col1jugation of irregular verbs.

Adjectives- demonstrative, possessive Nouns -singular & plural forms

imperative sentences.

2. Letter writing, short description of a person/ an object/ a product.

3. Giving directions to locate a place, dialogue writing


COURSE OBJECTIVE:


course of the third semester.

EXAMINATION SCHEME:



will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE THIRD SEMESTER

31

FOURTH SEMESTER

IB-941: COMPARATIVE INTERNATIONAL MANAGEMENT

COURSE OBJECTIVE:

The objective of this paper is to create awareness about International Management

System of different countries.

EXAMINATION SCHEME:





worth 24 marks, will contain one or two cases, and shall be compulsory

COURSE CONTENTS:

1. Introduction of comparative management, Role of comparative management in

economic growth, Koontz model of comparative management

2. Corporate Governance in developed and developing countries relating to

corporate planning, management effectiveness, organizational behaviour,

leadership etc.

3. Cultural and environmental factor in International Management. Skills for cross-

cultural interaction, Negotiating with foreigners, the influence of culture on

respective management styles improving intercultural communication.

4. Role or Banks in managing foreign customers, foreign exchange financial

decisions, problems and prospects of foreign banks in the changing economic

scenario, organizing international operation other than banks.

5. Major technology transfer & international trade agreements, problems and

prospects of technology transfer between. Nations, bilateral agreements, recent

collaborations and technology transfer & agreements of India with the outside

world.

6. Strategic Issue in International Management: International Strategic Planning -

Nature & Dimensions, developing a strategic planning model for a multinational

firm. Socialization perspective (by Hofstede)

Note: At least five Cases should be discussed in the class.

TEXT READINGS :

1. International Management -Arvind V. Phatak, Rabi S. Bhagat, Roger J.

Kastulak, Tata McGraw Hill Publication, 2006.

32

2. International management strategic opportunities and challenges- M.C. Ferlin /

Sweeney --Houghton Miffin publication

3. Readings and cases in international management--- David c. Thomas, sage

publication, New delhi, 2003.

4. International Management Managing across Borders and Cultures - Helen

derksey, Pearson publication


1. International Management --Manab Thakur, Gene F Burton, B.N.Shrivastav

2. International Business M.C. Schnitzer

3. Corporative Management & Economics Process- Ruichar N. Farmer & Barry M.

Ritllman

4. Communication Between Culture -Samovar/Porter

IB-942: ADVANCED INFORMATION TECHNOLOGY TOOLS

COURSE OBJECTIVE:

The objective of this course is to help student to gain understanding of fundamentals

of information technology tools like object oriented programming, computer

networks, Internet Marketing, Electronic Customer Relationship Management,

Enterprise Resource Planning, Electronic Supply chain Management and related

issues.

EXAMINATION SCHEME (External 40 + Practical 20 + Internal 40):


performance of the student. A panel of internal and external examiners will conduct

the viva-voce examination at the end of the semester and award marks to the student

out of a maximum of 20 marks. The semester examination carrying 40 marks will

have eight questions out of which students will be required to attempt any five

questions.

COURSE CONTENTS:

1. Object Oriented Programming: Introduction and advantages of Object Oriented

Programming, Procedural Vs. Object Oriented Languages, Overview of: Objects,

Classes, Encapsulation, Data Binding, inheritance and polymorphism. General

form of a C++ Program, I/O with cout and cin, Different Operators and Data

Types. ‘for’ ‘while’, ‘do-while’, ‘If-else’, ‘switch’ and other conditional

statements, Simple C++ programs with Classes and Objects.

2. Computer Networks: Introduction, goals and applications of computer networks,

protocol hierarchies, topologies, network architecture, simplex, half duplex, full

duplex communication. Network Models: The OSI Reference Model, TCP/IP

Model, comparison between OSI and TCP/IP. Broadcast and Point to Point

Network. LAN, MAN and WAN. Wireless Networking - Wi-Fi.

33

3. Enterprise Resource Planning: Overview, features, scope and benefits of ERP,

Business Process Reengineering, ‘BPR, ERP and IT’, brief study of SAP and

BAAN.

4. Electronic Supply Chain Management: Understanding Supply Chain, Decision

phases in supply chain, cycle view and push pull view, IT in supply chain, E-SCM

and its importance and examples.

5. Electronic Customer Relationship Management: Introduction to Electronic

Customer Relation Management, Strategic Importance of E-CRM, Comparison of

CRM, SCM and ERP Concepts.

6. Other IT Tools: Overview of Image Processing and editing, Virtual Reality,

Video Conferencing and Artificial Intelligence.

TEXT READINGS :

1. E. Balagurusamy. Object Oriented Programming with C++, New Delhi,

TataMcGraw Hill Pub. Co. Ltd., Fourth Ed., 2008.

2. Andrew S Tannanbaum, Computer Networks, London, Prentice Hall of India,

Third Ed., 2001.

3. Vinod Kumar Garg and N. K. Venkatakrishan, Enterprise Resource Planning,

New Delhi, Prentice Hall India, 1999.

4. Jagdish Seth, CRM, New Delhi, Tata McGraw Hill Pub. Co. Ltd., 2001.

5. Sunil Chopra and Peter Meindl, Supply Chain Management, New Delhi,

Pearson Publication Pvt.Ltd, 2001.

6. Ward A. Hanson and Kirthi Kalyanam, Internet Marketing & E-commerce,

Thomson-South Western, 2000.

7. Behl, Ramesh, Information Technology for Management, New Delhi, Tata

McGraw-Hill, 2009.


1. C. S. V. Murthy, E-commerce: Concepts, Models and Strategies, Mumbai,

Himalaya Publishing House 2002.

2. Robert Lafore, Object Oriented Programming in Turbo C++, New Delhi,

Galgotia Pub. Pvt. Ltd., 2000.

3. Behrouz A. Forouzan, Data Communication and Networking, New Delhi, Tata

McGraw Hill Pub. Co. Ltd, 2000.

4. Turban, McLean and Wetherbe, Information Technology for Management-

Improving Quality and Productivity, New York, John Wiley and Sons, Inc.

5. Ravi Kalakotta and B. Whinston, Frontiers of E-Commerce, New Delhi,

Addison Wesley, 2000.

6. R. Kalakotta and M. Robinsor, E-Business: Roadmap for Success, New Delhi,

Addison-Wesley, 2000.

IB 943: INTERNATIONAL BUSINESS LAW

COURSE OBJECTIVE:

Objective: the objective of this paper is to understand the different laws, legal rules

and regulations through which exports are governed.

34

EXAMINATION SCHEME:






COURSE CONTENTS:

Legal Framework:

1. Foreign Trade Development and Regulations Act, 1992.

2. The Customs Act, 1962.

3. Foreign Exchange Management Act, 1999.

Contractual Relations:

1. The Indian Contract Act, 1872.

2. Sale of goods Act, 1930.

3. The Conciliation and Arbitration Act, 1996 (special emphasis on International

Arbitration conventions).

Intellectual Property Rights:

1. The Patents Act, 1970.

2. The Copyright Act, 1957.

3. The Trademark and Mercandise Marks Act.

4. The Designs and Trademark Act.

5. The Information Technology Act, 2000.

Insurance:

1. Marine Insurance Act.

2. Carriage of goods Act.

Payments:

Concepts like – Letter of Credit, Electronic transfer, provisions related to Income tax,

sales tax, avoidance of double taxation.

An overview of International Contracts:

Licences, Joint Ventures, Consultations, Foreign investment laws.


TEXT READINGS :

1. Bare Acts of relevant Act.

2. Current Affair magazines.

35

IB-944: OVERSEAS PROJECT MANAGEMENT

COURSE OBJECTIVE:

The basic objective is to expose the students to the fundamental concepts of project

management. The subject also enables the students to understand various facet of

project management its need, importance and application to international trade and

business.

EXAMINATION SCHEME:



have two Section, A and B. Section A, worth 24 marks will comprise of four theory

questions out of which a student will be required to attempt any two questions.

Section B worth 36 marks will contain five practical/numerical problem(s) and / or

Case(s) out of which a student will be required to attempt any three questions. The

questions should be more related on decision making.

COURSE CONTENTS:

1. Project Planning and Phases: Need and importance, Phases of Capital Budgeting,

Facets of Project Analysis, Resource Allocation Framework, Generation and

Screening of Project Ideas, Scanning of International Trading Environment for

Overseas Project, Role of International Credit Rating Agencies.

2. Project Analysis: Steps in Project Analysis and Types, Market and Demand

Analysis, (Including demand forecasting), Marketing of Overseas Project

including tendering, subcontracting and joint bidding, Technical Analysis and

Financial Analysis (Cost of Project, Working Capital Requirement & its

Financing), Export Potential of India in Overseas Project (Sector wise analysis)

Financing of Overseas Project in respect of RBI Guidelines, Financial Analysis of

a Project, and Role of International Financial Institutions in Financing the

Overseas Project.

3. Project Selection: Project Cash Flows, Time Value of Money, Cost of Capital,

Appraisal Criteria and Analysis of Risk, Overseas Project Appraisal, Techniques

of Social Cost - Benefit Analysis, Shadow Pricing, Role of Documentation in

International Project Selection

TEXT READINGS :

1. Prasan Chandra, “Project : Planning, Analysis, Selection, Financing

Implementation & Review”, New Delhi, Tata McGraw-Hill Publishing

Company Ltd, 6th Edtion., 2008.

2. V.A.Avadhani, “International Finance”, 4th

Edition, Himalaya Publication,

2000.

3. P.G.Apte, “International Financial Market”, 2nd

Edition, Tata Mc Graw Hill,

2008.

4. A.K.Seth, “International Financial Management”, Galgotia Publications, 2000.


1. P. Gopalkrishnan and E. Rama Moorthy. “Text book of Project Management”,

New Delhi, McGraw Hill Publications, 2000.

36

2. Harold Kerzner, “Project Management: A Systems Approach to Planning,

Scheduling and Controlling”, New Delhi, CBS Publications, 1994.

3. Rajiv Anand, “Project Profiles with Model Franchise Agency and

Joint Venture Agreement”, New Delhi, Bharat Publications, 1995

IB-945 : CORPORATE PLANNING AND STRATEGIC MANAGEMENT

COURSE OBJECTIVE:

The objective of this paper is to understand the framing of various strategies with

related advantages in the different competitive situations.

EXAMINATION SCHEME:






COURSE CONTENTS:

1. Meaning, need and process of strategic management, Approaches to strategy

making: Rational, Analytical and Intuitive Levels of strategy: Corporate, SBU

and functional strategies, Decision Roles of a manager

2. Mission and Objectives: Definition, formulation and change, Hierarchy of

objectives.

3. SWOT Analysis - Analysis of External and Internal Environment,

Environmental Threat and Opportuntiites Profile (ETOP), Strategic Advantage

Profile (SAP)

4. STRATEGY ALTERNATIVES

Grand Strategies and their sub-strategies; Stability, Expansion, Retrenchment

and Combination; Internal and External Alternatives;Related and Unrelated

Alternatives; Horizontal and Veritcal Alternatives; Active and Passive

Alternatives; International Strategy Variations.

5. STRATEGY CHOICE

Narrowing the choices, Management Choice Factors, Choice Processes - Gap

Analysis, ETOP-SAP Matching. BCG Product, Portfolio Matrix, G E Nine

Cell Planning Grid; Contingency Strategies; Prescriptions for choice of

Business Strategy; Choosing International Strategies,

6. STRATEGY IMPLEMENTATION

Implementation Process, Resource Allocation, Organizational Implementation,

Plan and Policy Implementation, Leadership Implementation, Implementing

Strategy in International Setting.

7. STRATEGY EVALUATION AND CONTROL

Control and Evaluation Process, Motivation to Evaluate, Criteria for

Evaluation, Measuring and Feedback, Evaluation and Corrective Action.

8. Case Analysis : To gain actual feeling of strategic management process from

mission development to strategy evaluation.

37

TEXT READINGS :

1. R. Jauch Lawrence and William F.Glueck , Business Policy and Strategic

Management, New York, McGraw Hill Book Co.,1988.


1. Glenn Boseman and Arvind Phatak, Strategic Management : Text and Cases,

New York, John Wiley & Sons, 1989.

2. Daniel J. McCarthy, J. Robert Minichiello, and Joseph R. Curran , Business

Policy and Strategy,New Delhi, Aitbs, 1998.

3. Roanld C. Christensen, Business Policy - Test and Cases, Reihard Darwin,

4. Azhar Kazmi, Business Policy, New Delhi, Tata McGraw-Hill,1992.

5. P.K. Ghosh , Business Policy, Strategic Panning & Management, New Delhi,

Sultan Chand & Sons,1999.

6. W.H. Davidson, Global Strategic Management, New York, John Wiley &

Sons.

IB-946 : INDUSTRIAL AND SERVICES MARKETING

COURSE OBJECTIVE:

The objective of the course is to expose students to the nature of industrial and service

markets and develop abilities to help them apply marketing concepts in these markets.

EXAMINATION SCHEME:






COURSE CONTENTS:

1. Industrial Market : Nature of Industrial market, Consumer Market v/s

Industrial Market, Industrial Products : Types and Characteristics,

Segmentation of Industrial Market.

2. Understanding Industrial Marketing, Organizational Customers, Governmental

Agencies. Institutions, Classifying Industrial Products.

3. Industrial Marketing Strategies.

4. Services: Service Sector and Economic Growth, Service Concept

Characteristics and Classification of Service, Challenges in Service Marketing.

5. Marketing Mix in Service Marketing: Product, Price place, Promotion, People,

Physical Evidences and Process Decisions.

6. Strategic Issues in Service Marketing: Service Differentiation and Positioning,

Managing Service Quality, Productivity in Services.

TEXT READINGS :

1. Christopher H. Lovelock, Service Marketing, New Delhi: Prentice Hall of

India, 3rd Edn., 1996.

38

2. Robert R. Reeder, Edward G. Brierty, and Betty H. Reeder. Industrial

Marketing, Analysis, planning and Control, New Delhi, Edward, PHI, 2nd

Edn., 1998.


1. Michael H. Morris, Industrial and Organizational Marketing, New York,

Macmillan. 2nd Edn. ,1992.

2. Ravi Shankar, Services Marketing, New Delhi, Global press, 2nd Edn., 1998.

IB-947: MAJOR RESEARCH PROJECT

COURSE OBJECTIVE:

The objective of Major Research Project is to enable the student to go into the detail

of the given problem and design an effective solution keeping the given constraints

and organizational objectives in mind. This is to enhance the analytical and problem

solving ability of the student.

EXAMINATION SCHEME:

The students interested in opting for Major Research Project will submit the synopsis

of the proposed research work by 30th September every year in the Concerned

Institution and Committee will take the decision regarding the suitability of MRP and

allow a student to opt for it. The decision about the suitability of the MRP will be

taken before the start of concerned semester in which MRP is offered.

Before the end of IV semesters for MBA (IB) respectively, the student will be

required to submit the final MRP Report in the hard bound form in the number

specified by the University. Major Research Project (MRP) will carry a maximum of

100 marks - out of which, 50 marks will be for the report and its contents and 50

marks will be for the presentation/viva-voce. A Panel of External and Internal

Examiners will jointly award both of these components of marks. The University will

appoint the External Examiner and the Director/Head of the Institution will appoint

the Internal Examiner.

IB-948 - CHINESE / GERMAN / FRENCH LANGUAGE – III

COURSE OBJECTIVE:

The objective of this paper is to impart further advanced knowledge of one of the

foreign language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:




39

COURSE CONTENTS:

GERMAN :

1. Introduction to export/import terminologies.

2. Making complaints to a company, Booking of Exhibition stalls, Explanation of

Graphs.

3. Verbs with specific prepositions.

4. Emphasis on reading, speaking and hearing.

FRENCH :

GRAMMAIRE VOCABLAIRE SITUATIONS ORALES

Prepositions; quantity,

location

And adverbs

Tonic accent

Conjugation of Verbs in

the

Imperative tense

Pronominal verbs

The future tense

The past perfect and

The imperfect tense

Celebrations and daily life

events

Ordinal numbers

Work and studies

Family and health

Transport and

Telecommunications

Evaluating and

appreciating

Congratulating and

thanking

Reporting and narrating

Expressing one's opinion

Complaining and scolding

Explaining and justifing


COURSE OBJECTIVE:


course of the fourth semester.

EXAMINATION SCHEME:



will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE FOURTH SEMESTER