development through audience feedback€¦ · audience feedback. gaining feedback •after...
TRANSCRIPT
Development through
Audience Feedback
Gaining feedback
• After producing our first draft of our ancillary texts and trailer, we wanted to
collect the constructive criticism from our target audience in order to gain an
insight of what they think of, and thus allowing us to improve our final
media products.
Initial Magazine Cover
• Initially we wanted our main model in our magazine to be
the antagonist, hence we took a couple of test shots and
were fond of a particular shot which you can see on the
left. We began to play around with the effects and caused
her eyes to be fully black in order to show that she has no
soul. We then allowed our audience to view our first draft
and the main criticism was that they believed that the main
model should be the final girl. Hence we scrapped our first
draft and began editing a photo we had of Angie (Vanessa).
We played around with the burn and dodge tool to make
Angie look abused and conform to the horror convention
of abuse to characters. After reviewing our magazine again,
our target audience said that the improvement was
extremely good and were also overly content with the final
product, however they suggested that the text should be
outlined with White in order to be able to see it more
clearly.
Improvements in the Magazine
• We took on board what our target audience suggested and immediately acted
upon it. We boarded all the necessary dark, hard-to-see text with a white out line
and this immediately improved its visualisation. The audience believed that this
slight improvement made a huge impact and made the overall magazine to look
clearer and more professional.
Initial Poster
• Our audience was overly pleased with our initial
poster. They believed it executed the concept of
portraying that the film is a horror due to the dark
smoke effects and the girls looking ‘dead’. They
also appreciated that it was washed down with low
key lighting. However the major crisis said was the
they found it difficult to read the titles and the tag
line. The suggested that the size of the text should
be slightly larger but not overly large to dominate
the poster, and to also increase the saturation of
the text colour to make it more visible. They
suggested to move the awards logo to a lower kevel
as the said it look slightly awkward being above the
girl.
Improvements in the Poster
• We enlarged our title more as well as changingthe font colour to a deeper red. This in turncomplements the concept of developing theconvention of death as the colour of reddenotes blood. We also texturized the tilemaking it more rough and thorny which alsoin turn complemented the concept of usingroses in our film. We moved and addedawards to the bottom of the poster as it looksmore professional this way, furthermore, weadded the date of the set release for the filmas this is what is expected in any poster sinceit gives information our for the audience.
Initial Trailer
• Our target audience was content with our initial trailer, however they
suggested that we should incorporate text in order to fill the blank spaces
since it put awkward silences with in the trailer as well as the audience simply
waiting for the next thing to happen. Furthermore they also suggested to put
in a surprise scene to shock them and to leave a lasting impression that this
film is a horror.
Improvement in the Trailer
• We took o board what our target audience said and
decided to incorporate text which in turn also gives
clues towards the potential plot of the narrative. Hence
this improvement was also informative. Furthermore,
we added in a scream after the credits appeared as this
leaves a lasting horrific impression on the audience as
well as clearly exemplifying that this will be an intense
horrific horror. By adding in the blood text it suggests
death and as well as adding a sense of creepiness,
furthermore more by adding in the scream it conform
to the horror genre of seeing pain.
Conclusion
• As a group, we do believe that by taking into account of what our target
audience suggested has dramatically improved our final products. Also, our
horror promotional package is for our target audience hence it is greatly
important that we please them and we do this by taking in consideration of
what they would like to see with in a horror promotional package in order
for it to be successful .