DEVELOPMENT OF POTENTIAL SHORT FILM IDEA

First Idea – Mock AdvertSecond Idea – Door to door Mockumentary

Idea-Product placement of immoral and controversial product that is forbidden as it culturally unacceptable and politically incorrect, in order to challenge and criticize the modern consumer society using same visual and construction techniques and pitch structure. As it is based on our personal and social fears, the story will explore current cultural and political issues that are significant and have impact on our everyday life.

Story development-The intention of this idea is to criticize our modern society due to it facing many serious situations in amorally questionable manner and trying to take advantage of them profitably. Through attempting to sell a very controversial product, it will show our current issues in society as the corporations will try to make any situation into profit not caring about the negative effect on societies values, norms and culture. The consumer will also be depicted in a negative light as they are willingly taking in these type of products even though they are subconsciously aware of their true nature and the issues they stemmed from, vividly displaying the lack of morality in not only the corporations but also that being translated onto the consumers and society as a whole. Inspired by YouTube video Naptime.

First Idea Working Title: Product Endorsing

Codes and conventions : Advert• Types of Adverts:-Mini-Dramas: this is a 30-60 second length ad that introduces characters,

presents a conflict and the resolution very quickly.-Spokesperson Presentation: in this type of ad a celebrity speaks in a convincing

way about the product.-Pitch Presentation: in this type of ad, the product is more important than the

person who is speaking, so the pitchman is just a man or woman that speaks about the product.

-Voice-over: in voice over advertisements, the person who is speaking is not seen in the ad, so you just hear his/her voice.

• An advertisement must have good techno-effects because with a good special-effect you remember the ad, and with that, you remember the brand and the product, and that’s what they want! So a good music and good camera shots are basic things to make a good ad.

• Another elemental purpose of the advert is to show the brand that is being advertised, and there are a lot of ways to do it like showing the brand at the end as a surprise.

• Celebrity Endorsement - This is when celebrities are used in adverts to make it more memorable and more effective.

• Catchy / Strong Message - This is when an advert using effective techniques such as a pop music or simple slogan makes something stick in your head and every time you hear it, it makes you think about the advertisement. Using humor, shock and surprise can also achieve that effect as the emotions caused within the audience will have them remember the advert.

• Music - This is when a particular song which is very well known and popular or either has a deep meaning behind it is used in an advert to make an impact on the audience

• Nostalgia - Is when adverts remind of the younger days you had and take you back and make you remember your childhood or any other past experience.

• Intertextuality - This is when the advert itself doesn't have anything to do with the product however it still relates to the product through the use of sub-text.

• Aspiration - This is when they use good looking people in the adverts, to make the audience want to be like them too, this is especially effective in clothing and fitness product advertising.

Codes and conventions : Advert

Potential product endorsingModern day issues

Underage drinking/smoking/work/punishment

Recreational drugs

Anti politically correct topics racism/feminism/ageism

Children's rights

Pro-prison

Join local gang

Neighborhood watch

Kids military summer camp

Parody on joining ISIS

Potential product endorsingInstitutions and Establishments

Weapons of mass destructionInspired by daisy attack advert 1964 presidential campaign

Weapon salesInspired by – Every weapon has a history by Tim Nudd

Anti-baby advert : use of products that lower sperm countSoft plastics containing estrogen that has impact on sperm count

Miracle cure:-religious relics-fake medical products

Products for physical enhancements

Genetically modified food advertInspired by Japanese Godzilla origins

Potential product endorsingHarmful products

Second IdeaWorking title: Door to door

Mockumentary Idea-Following the product salesman going door to door in a naïve suburban neighborhood trying to sell his clumsy/dangerous/ unneeded product to innocent and unsuspected consumer, which will be a stereotypical person such as teenager or elderly person. This mockumentaries purpose will be to expose the faults of the consumerists society and reveal the true nature of corporations as they attempt to send their salespeople to convince the audience that their lives will be much better with these redundant products, as they play on the consumers negative emotions and exploit their insecurities and unhappiness about their lives. The storyline and male lead is loosely inspired and based on the character of Bob from “The Big Kahuna(1999)”.

Working title: Door to door Mockumentary

Story development ideas-Inspired by UK television show the office.There are several story ideas which are engaging to the audience and correctly representing the theme and message.These are:-The salesperson is tricked and he becomes the victim of his product and the consumers wits.-The salesperson is bullied into trying the product against his wishes, as here the consumer is portrayed as the manipulative one.-The salesperson successfully deceives the consumer and sells them the product however the consumer is not a passive member of society to take things for granted and seeks out revenge.-The consumer is irreversibly affected by a seamlessly harmless product, example is vampire teeth candy turn them into a real vampire or special ageing cream.

Further developmentSynopsis-In to a friendly welcoming suburban neighborhood, where all family members complete their daily cliché tasks, a young aspiring door to door salesman is coming in to cut his teeth. This neighborhood is known as “The Bullet Ant Glove”, a kind of rite of passage for the travelling salesperson, names so after the first naïve attempt to sell anything to anyone in this area with sorrowful consequences for the poor saleschump. Although once a college dropout, Bob the ambitious salesman, is assigned to this notorious neighbor in order to prove himself, his bosses and colleagues as quickly as possible and get on with his stage of greatness in life. After a few failed attempts and staking out the neighborhood for the best target, he chooses a large family home which is the nest of a young insecure female, a late teen chav, who is a stereotypical celebrity wannabe. Bob the salesman successfully convinces her to try out his product; however, there is an unplanned turn of events.

Male lead inspiration

Female lead inspiration

Further Improvement of Synopsis Following ConventionsBob, a young door-to-door salesman, starts a new job in a somewhat notorious, if conventional, suburb. The neighborhood is known as ‘The Bullet Ant Glove’, as it is thought to represent a sort of rite-of-passage for travelling salespeople, a reputation gained from the experiences of the first salesperson to work in the area.Although a college dropout, Bob is given this opportunity in order to prove himself to his bosses as quickly as possible and to start his ascent up the ladder of success.His first attempts to find likely sales targets are a bit of a failure. Eventually, however, he finds a large family home where a young and insecure older teenage girl lives. She is a typical chav with the chav’s stereotypical desire to become famous for something or other.Bob successfully convinces her to try out his product. There is, however, an unexpected turn of event.

Potential Story Twists• Consumer test products on the salesman• The salesman comes back the following week facing unimaginable

consequences• Consumer seeks out revenge on innocent salesman because of the all the

wasted products she ever bought• Salesman was unaware during his sales pitch that his potential consumer

was mentally unstable• The salesman becomes the victim of a witch ritual sacrifice• The consumer turns out to be a supernatural being(a ghost)• During the sales pitch salesman is offered two potential versions of his

future, crossroads of life• The product violently backfires during the sales pitch• Salesman is artificial being and breaks down during the sales pitch due to

consist consumer questioning

Potential story twistsPotential Story Twists

Pros Cons

Consumer test products on the salesman

• It is a very flexible idea that allows a lot creative freedom

• The product itself could be anything

• The characters don’t have to follow stereotypical conventions

• Most conventional way to shoot

• Creating the unique product might be an issue due expenses

• Filming indoor and outdoor might be a problem due to changing climate

The salesman comes back the following week facing unimaginable consequences

• Allows for a more shocking plot twist

• Creative freedom to have any type of desired outcome

• Due to narrative time lapse characters might stay two dimensional

• Additional actor/actress needed

• Number of filming days

The salesman becomes the victim of a witch ritual sacrifice

• The soundtrack will be easier to pick as it would be from the supernatural genre

• Affordable and accessible props

• Limited to a strict narrative• Might be hard to find the

desired props and costumes• The supernatural idea might

be considered as cliché hoi

Story DevelopmentEntering through the door of the office, Bob a young aspiring and eager-to-work salesman, dressed in his best version of a formal office outfit with his necktie positioned in a manner of inexperienced hanging, is impatiently soaking in all of the words of his superior as he wishes to utilise his second chance at a career, as he dropped out of college. At the end of the briefing, he clumsily handles in one of his hands the box with the beauty products he is supposed to sell, and in the other a list of the neighborhood homes he is has to visit. There is both visible excitement and nervousness on his face as he sprints out to accomplish his first task.After nervously pacing behind the corner of the house, Bob finally gathers the courage to approach the next house on his list of redemption. As he walks he notices that it is unusually quiet for him and his populated city upbringing, as the yellow leaves have gracefully fallen and scattered on the small playing fields and family cars. The house itself seems to be getting larger with each step, its light pink tiles matching the rest of the neighborhoods in their calm monotony. After cautiously entering through the uninviting half-open gate, Bob gathers all the courage inside of him to ring the doorbell and engage in what he believes to be his first successful sale. After the sound of the doorbell echoes unwantedly in his ears, he next witnesses the door being swung open impatiently by a late teen girl, wearing a casual yet trendy outfit and reading the latest fashion magazine. She appears to be cute yet lacking in self-confidence which allows Bob to convince her, even though she is visibly disinterested in what he attempts to sell, to buy his products and accomplish his long awaited first sale that will pave his path to corporate success and glory. After the almost completed sale Bob zealously informs her he will be back the following week to collect consumer feedback, however the late teen chav not completely sure in the products insistently asks Bob to try out the product himself. Seeing no way out of this situation Bob decides to commit to his first sale and reluctantly agrees he will try the beauty product. However once she starts to continuously put on product after product on him despite his protests it is clear the power momentum has switched from a verbal discussion to physical abuse on her part. Bob being pushed to the limit and feeling more and more bullied by the skeptical girl, is near breaking point as he is shaking and various reactions are being shown from the side effects of the products. Finally he decides to make a run for it as the girl is grabbing another product to test on him, after stumbling out of the front door his whole perception of the corporate world collapses as he witnesses his colleagues viciously laughing as he realized he was subjected to a cruel ritualistic rites of passage. Although they seemed to be just having their fun, Bob is still convinced to run away from it all, deciding to quit the next day as the sales world wasn’t quite what he expected it to be.

Character profileBob

• Male, age 20-23,middle class• Is a college dropout, looking for a

second chance• Is dressed in a formal suit as he need to

fit into the look of a salesman, however he cannot manage to properly put on the necktie

• Owns an old phone and only goes out to cheap places with friends during the weekend

• Has changed his view on life from an easy-going to a determined and motivated guy

• Is super eager to work, soaks in all of his superiors advice as he wants to make the most of his second chance

• Listens to mostly rock music but is fine with anything

• Constantly looking for an quick way to climb the corporate ladder

• Watches popular shows such as Game of Thrones and Breaking Bad

 Casey• Female, age 17-19, working class• Has a high sense of fashion and only

wears what she believes is trendy due to media celebrity endorsement

• Is arrogant towards other around her believing they don’t understand, emotionally detached only has superficial relationships

• Only listens to the newest pop chart hits, idolizes her pop stars and movie actors

• Likes to visit the trendiest places and hang out with people older than her to feel more mature

• Regular visitor of hipster cafes and Starbucks

• Owns an IPhone and all the latest gadgets

• Victim to consumerist and celebrity worship culture

• Favorite TV shows are Keeping Up with the Kardashians and MTV Reality programs

Potential products

Anti-ageing cream Lip plumper

ConcealerNail bud holder

Carbonated bubble clay

mask

Blackhead remover device

Face Up Roller

Slimming Roller

Violent Lips Lip Tattoos

Collagen Jelly Gel

Mask