development from the donor's perspective
Post on 18-Oct-2014
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Why the way fundraisers think and talk can be a disconnect with your donors and what to do about itTRANSCRIPT
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Prezi Presentation Online at: http://prezi.com/kfvof1a8wmkp/
Presented byAlice Ferris, CFRE, ACFRE
James Anderson, CFRE
@aliceferris@goalbustersjim
@goalbusters
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Why do donors want to give?
What are we doing that makes it hard for donors to give?
What can we do to make things better?
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Why does someone decide to contribute? Connection
Friend askedGrateful recipientCompanionshipThe right thing to doo
and…
LOVE
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What Do Donors Want?
See Results
Trust the Organization
Appropriate and timely thanks
They want to like YOU!
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We mostly focus on what’s practical for us.
We need to understand what drives our donors.
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What’s “lapsed?”
“I’m a Supporter.”
Strategy:They are not “lapsed” unless they ask to be removed
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Wrong “appeal”
“I gave to YOU”
Strategy:Tear down silos. Think donor experience.
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What’s “major?”
“I give a LOT.”
Strategy:Reward longevity, cumulative giving.
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use of TimeAlways ?Seldom ?Never ?
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Who’s “major?”
“I’ll act how I’m treated.”
Strategy:Create tiers of recognition. Express genuine gratitude.
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How do I give?
“But I like getting the perks.”Strategy:Cultivate philanthropy beyond transaction.
(Changing the rules)
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Missing Stewardship
“You never call.”
Strategy:Schedule two appointments today.
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Internal jargon should stay inside
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How significant is their gift?
Talk to your donors regardless of size of gift.
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It’s not about “you.”
What’s the donor focused motivation?
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