developing your personal brand - himss365...•describe what personal branding is and why it is...
TRANSCRIPT
Developing your Personal Brand
Developing your Personal Brand
Stefan Werdegar
Managing Partner
Quick Leonard Kieffer
Founder/President
Careersharma.com
Stefan Werdegar, Managing Partner, Quick Leonard
Kieffer
Has no real or apparent conflicts of interest to report.
Conflict of Interest
Learning Objectives
• Describe what personal branding is and why it is
important
• Apply best practices of others who have developed
successful branding strategies
• Outline some immediate steps you can take to increase
your brand and awareness in the market
Successful Brands
Successful Brands
Successful Brands
Unique design, sign, symbol, words, used in creating an image that identifies a product and differentiates it from its competitors
A Brand
A Personal Brand
Establishing a unique image or impression in the mind of
others about an individual, group, or organization.
Your uniqueness !
Your mark !
• Key to growing a career/transition
• Helps you promote your product/service
• Differentiates YOU
• Develops your reputation/trust
• Establishes you as an expert
Why Brand?
• Assess yourself first
• Review talents and passions
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
First Thing First!
Develop good plan and execute it
Keys To Branding
Keys to Branding
Become a Thought Leader
Remain Visible
Keys to Branding
• It takes TIME !
• It involves practice
• You must integrate
• You need support; don’t be brave
• Be consistent
Branding Challenges
Stefan Werdegar
Phone : 214-704-9957
www.careersharma.com
Questions??