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Lauren Celano Founder and CEO Ph: 2153702285 [email protected] www.propelcareers.com Developing Your Network: Best Practices for Networking

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Page 1: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Lauren CelanoFounder and CEOPh: 215‐370‐2285

[email protected]

www.propelcareers.com

Developing Your Network: Best Practices for Networking

Page 2: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Networking:  The Power of Timing

Networking is all  about the what if…

Confidential; Not for Distribution. July 31, 2017

Page 3: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Networking: Having Conversations

Confidential; Not for Distribution. July 31, 2017

Page 4: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Outline Building your Network 

Making a good first impression

In‐person Networking: How to open & navigate conversations

On‐line Networking:  Developing your On‐line presence and 

using LinkedIn effectively for Networking 

Following up and cultivating relationships 

4Confidential; Not for Distribution. July 31, 2017

Page 5: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Quality over Quantity!!!

Building your Network

Confidential; Not for Distribution. July 31, 2017

Page 6: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Classmates Lab mates Former colleagues Friends Mentors Alumni Organizations Organizations that you are a part of Connections of your LinkedIn connections Individuals you meet or who speak at events

Confidential; Not for Distribution. July 31, 2017

Building Connections – Personal Network

Page 7: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Tips to make a good impression

7Confidential; Not for Distribution. July 31, 2017

Page 8: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Why have an Elevator Pitch?  This gives you an opportunity to provide information about 

yourself to the person you are speaking with

8Confidential; Not for Distribution. July 31, 2017

This can help spark conversation with the person you are 

speaking with

This is a very useful skill to develop as your develop in your 

career 

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Making Connections that Fuel Innovation! 

Remember …..

9

Many people get nervous networking and saying their “elevator pitch”, you are not the 

only one! 

Confidential; Not for Distribution. July 31, 2017

Page 10: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Three Levels of Elevator Pitches

10

The overview  pitch – networking events, general audiences, social events:  These people don’t know much about your area

The deeper dive – meant for someone who knows a little about your area 

The really deep dive – meant for someone who  knows your specific area  

Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Sometimes Scientist speak their own language…

11Confidential; Not for Distribution. July 31, 2017

Make your pitch approachable for people who might not have the same technical 

background as you

Page 12: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Elevator Pitches Happen in Many Places

12Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Don’t be too Technical …

13

I am an (undergraduate) at (University X)studying (the role of different cell types in VNH with emphasis on VEGF‐A, miRNA‐21 

and IEX‐1) to  understand (disease progression)

Confidential; Not for Distribution. July 31, 2017

What????

Page 14: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Sample Elevator Pitch – General 

I am an (undergraduate) at (University X) studying (kidney disease development) to 

identify a  pathway for (therapeutic intervention.)   

Confidential; Not for Distribution. July 31, 201714

I am an (undergraduate) at (University X) majoring in (chemistry). I am eager to use 

these skills to (help develop novel therapeutics.)   

Page 15: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Sample Elevator Pitch – Job Focused

I am a (rising senior) at (University X) studying (kidney disease development) to identify a  

pathway for (therapeutic intervention.) I will be finishing in (May 2018) and I am looking for a (research role) in a (small biotech) in the (San 

Fran or Boston area).   

Confidential; Not for Distribution. July 31, 201715

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Making Connections that Fuel Innovation! 

Build your Elevator Pitch

Confidential; Not for Distribution. July 31, 201716

Grade level: _____________Institution: _______________Research Focus / Degree: ____________Plans for after school: ________________

Something interesting about yourself: _______

Page 17: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Do’s and Don’ts 

17Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Practice your Elevator Pitch

18Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Handshake

19Confidential; Not for Distribution. July 31, 2017

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Preparing for Networking at Events

20Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Review Event Details Prior to the Event  Which organizations and people will be at the event? In your field, outside of your field, alumni, etc

What kind of event is it?  Happy hour, panel discussion, scientific seminar, etc? 

Research panel members and presenters (on LinkedIn) before the event

Research organizations attending

21Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Bring…  A Pen A Smile Business Cards

22Confidential; Not for Distribution. July 31, 2017

Met at SFN meeting, November 2016 at poster session. Discussed industry trends and his role at his company.

Back of card

Page 23: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Set Goals for Events

I want to meet 2 people, who I don’t know

I want to learn about 3 different organizations 

I want to reconnect with 3 people who I already know 

I want to find someone who works in an area                          (i.e.  communications, research, operations, etc) 

23Confidential; Not for Distribution. July 31, 2017

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In Person Networking: How to Open and Navigate Conversations

24Confidential; Not for Distribution. July 31, 2017

Page 25: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Remember …..

25

Many people get nervous networking, you are not the only one! 

Confidential; Not for Distribution. July 31, 2017

Page 26: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Networking is about being genuine and authentic

Ask open‐ended questions

Clearly articulate what you are looking for and how others may help you

Follow up with people you meet who may benefit from what you do and vise versa  

Tips for Networking

26Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Working the Room Arrive early Have a friendly smile Glance at name tags (if possible) Put name tag on RIGHT side of body Put business  cards in the name tag (if they fit) or  Put your business cards in jacket or pants pocket Put OTHER PEOPLE’s business cards in other pocket With a pen; make discussion notes on their card 

Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

How to Enter a Conversation 

Hello ___________,  Have you been to one of these events before? 

Hello ____________, have you heard the speaker talk before? 

Hi ________, I am Lauren.  Very nice to meet you. What poster or talk have  you found most interesting? 

28Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Opening Lines – Name Tag Driven

Hello _____, What do you do at _________ company ?

Hello _____, How long have you been at ______ company? 

Hello _____, I just read about  ______ company in the Wall Street Journal. Were you involved in the product launch?  

29Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Opening Lines – OrganizationsSome Membership organizations distinguish members and non‐members by a colored name tag or ribbon.  

How long have you been a member of _______(x group)?

Do you know anyone with _________(x background)?

Can you tell me more about _________(x group)?   

30Confidential; Not for Distribution. July 31, 2017

Name Name

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Making Connections that Fuel Innovation! 

How Not to Open a Conversation  I am Jane, I need a job! 

Hi ‐ Is your company hiring? 

Hi  ‐ I only came here for a job, do you know anyone hiring? 

Be careful interrupt people to get your point across

31Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

How to Exit a Conversation  Very nice talking with you ________.  I am going to get another coffee.  Would you like one?     

Very nice talking with you.  I am going to see if I know anyone else before the panel starts. 

Thank you for your time.  Are there other people who you think I should meet?  

I look forward to talking more with you. I will follow up with you to schedule a coffee. 

32Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Tips for Meeting People Stand near the food, coffee, drinks, 

dessert…

Look engaged and approachable

Become part of the conversation

Friendly smile

Do not cross your arms

Stand with your back against the wall and 

look into the crowd

Scan the crowd for people you know

33Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Keep track of people (SalesForce, excel, card reader, iphone app, etc)

Keep track of people you meet

34Confidential; Not for Distribution. July 31, 2017

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Email and LinkedIn Follow up

35Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Follow up Email / LinkedIn Invite

Follow up shortly after the event (1‐3 days)

Title of email – DO NOT JUST USE “Hello” or “Nice to Meet You”

36Confidential; Not for Distribution. July 31, 2017

Be descriptive and succinct Mention where you met them (important with LinkedIn) Mention follow up items (if any) Include your contact details in the follow up email   Phone and Email

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Making Connections that Fuel Innovation! 

Build out your Profile

37Confidential; Not for Distribution. July 31, 2017

VS

Page 38: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Building Your LinkedIn Profile Picture (with your face showing)

Details from your resume to build out your experiences

Details about research

Techniques, publications, conference presentations, etc 

Details about leadership activities, interest groups and 

affiliations

38Confidential; Not for Distribution. July 31, 2017

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Finding ways to Follow up

39Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Informational Interviewing ‐ Sample Intro EmailSubject:   Follow up from (_____ Event) ‐ Informational Interview Request 

Hello (Lisa), 

I enjoyed meeting you at the (Leadership Alliance National Symposium) on July 29thand discussing  (oncology drug development trends). I am writing to see if you have 15 – 30 minutes for an informational interview to learn more about (research roles in industry ).  To provide a brief description of my background, I am a (current senior) at (Boston University)majoring in (cell and molecular biology). I will be finishing in (May 2018) and looking for a (research role) in a (biotech or pharma).   Through this discussion, I am looking to learn more about (the difference between large and small firms). The information will help me decide which path is the best fit for me. I have attached my resume for your reference.  

Thank you in advance for your time. 

With kind regards, 

Lauren Phone, Email

40Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Keeping in Touch Find Reasons to Follow up News feeds Newsletters  Press releases  Publications 

41Confidential; Not for Distribution. July 31, 2017

Find Reasons to Follow up Annual scientific / industry conferences Networking events

Page 42: Developing Your Network: Best Practices for Networkingtheleadershipalliance.org/sites/default/files/Developing your Network... · Making Connections that Fuel Innovation! Three Levels

Making Connections that Fuel Innovation! 

Poster Sessions

Exhibit Halls

Panel Discussions

Workshops / Roundtables

Opening events 

Coffee sessions

Alumni Events

Networking at Conferences

42Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Updating Connections ‐ LinkedIn Status Bar

You can decide who to share this with Public Public and twitter Only your connections 

Confidential; Not for Distribution. July 31, 201743

You can share updates, i.e.:  Upcoming presentations Published papers Awards Attendance at a conference Meetings you are organizing  Mention relevant articles  Etc… 

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Making Connections that Fuel Innovation! 

Panel Involvement 

44

If you had a great conversation with someone, invite them to join a focus panel or career panel at your 

university or networking organization.  

This is a wonderful way to keep in touch.

Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Send Updates to your Contacts 

45

Periodically update your contacts via email about:  how you are doing your research your interests Papers Presentations When you get a job or get into grad school or a 

postdocs, update your contacts etc

Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Involve Yourself in Organizations  For a professional organization or networking group you are involved in: 

Work the registration desk at events  (you get to meet everyone!!) Help plan the events Organize the speakers Join the membership committee etc

46Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Relationships are Built Over Time

In 1 year, 52 new contacts In 5 years, 260 new contacts In 10 years, 520 new contacts

47

If you have coffee once a week with someone new, you will have

Plus new connections from all of their connections

Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 

Additional Benefits of Networking This may lead to…  Career awareness  Internship / Externship opportunities  Jobs Grants Collaborations Leadership development Lasting relationships that transform careers! 

48Confidential; Not for Distribution. July 31, 2017

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Making Connections that Fuel Innovation! 49

Lauren Celano

Founder and CEO

Propel Careers

cell: 215‐370‐2285

email: [email protected]

Twitter: @Propel_CareersFacebook:  Propel Careers                               LinkedIn:  Propel CareersWeb: www.propelcareers.com

Full time jobs and 

Internships

Coaching:Resume, 

LinkedIn, Job Search, etc

Newsletter Networking Events

Contact Details: Connect with Propel