developing your employer brand & content recruiting strategy
TRANSCRIPT
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NANDO RODRIGUEZHead of Employer Branding & Candidate Experience for Horizon Media
CELINDA APPLEBYGlobal Head of Digital Recruitment & Employer Brand for Oracle’s GlobalTalent Acquisition Organization
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STRATEGYYour strategy is your north star guiding you through the employment branding muck.
75% of job seekersconsider an employer’s brand before even applying for a job.
CAREERARC
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Employers with a strong talent brand drive 2x the amount of applicants per job compared to other companies.
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QUOTABLE:The biggest risk is not taking any risk…In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
-Mark Zuckerberg
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EXECUTIONExecuting relies heavily on the alignment between your brand, your missionand company values.
89% of job seekersfeel that a company’s brandis mostly about their promise.
BECOLOURFUL
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How a company uses their social channels will directly impact their ability to attract & engage talent.
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QUOTABLE:Branding is knowing what you stand for and bringing it to life.
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ACTIVATIONTargeting the right people with the right message through the right mediatriggering the right response.
Employees have 10X more Social followers than their Companies have.
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Activating your EB will resonate both externally & internally. Externally, people are looking for a reason why they should enter, internally, people are looking for the reason to stay.
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QUOTABLE:Content is fire, social media is gasoline!
-Jay Bayer
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THANK YOU