Developing the Right

Merchant Mindset

Andy Rodriguez, President, Andy Rodriguez Consulting Inc.

What is an Affiliate Marketing Program?

An affiliate marketing program is a

contractual agreement between an

affiliate and a merchant.

The goal is to acquire targeted

traffic, new customers, generate sales

leads, and/or sell products.

Managing a Virtual Sales Team

Affiliates work when they want

and for whom they want.

Once you understand this concept,

you are on your way to building

successful, long lasting, profitable

relationships.

Managing a Virtual Sales Team

Affiliates can not be fired, they are not your employees

Affiliates do not work for you, they work along with you

Affiliates have no fixed work hours, no time requirements

Affiliates have no fear of loss of compensation or sick days

Affiliates have more work than they hours in the day

Affiliates don’t need you, you need them

Affiliate’s most important asset and ROI is TIME

Merchant’s most important asset and ROI is TRUST

Build the relationships, the sales will follow

What does it take to manage a successful

affiliate marketing program?

Merchant’s Mindset

Affiliate’s First Impression

Program Information

Registration / Application

Approval Letter

Rejection Letter

Creating Links, Make it Simple

What is in it for the Affiliate?

Commission Rate

Return Days

Creative Inventory

Maximizing Link Performance

Clear Call to Action

Deep Linking

Keep Links in Context

Tools of the Trade

Link Options

Commission Structure Flexibility

Affiliate Relationship

Trust Factor

Why You Need to Become an Affiliate Marketer

A successful merchant, affiliate manager has

first hand experience as an affiliate and is

able to help partners improve conversions,

drive traffic and motivate them.

How can you guide or help someone with a

problem if you know nothing about what they

are doing, going through or talking about?

Thank You For Your Time

Any Questions or Comments?