developing stories when growing your online content

Grow Your Business Online Today

Developing Stories When Growing

Your Online Content

Because Your SuccessIsMandatoryToday.com

Change Your Mind - Change Your Life

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Content Marketing Series

http://successismandatorytoday.com/category/branding-online/

Developing Stories When Growing Your Online Content

1. Define What Story You Want To Tell

Life's Lessons

Everyone has a story or series of stories. It’s the day-to-day actions of your life that you take for granted, which provide great content.

Think of your life as series of subjects in a course, a college course. It's your life, it's high level and it's important.

So pick a subject (being a mom, a dad, a little league baseball coach) and think, is there a life's lesson that can be related to your business idea.

Example: Success Mindset - 10 Baseball Lessons Take something you know or do and extract lessons for others



http://www.youtube.com/watch?v=DQxlQRPuSrU

http://SuccessIsMandatoryToday.com/mindset



Business Lessons

Move on to your business and customers’ stories.

What events are you attending?

Are you working on an exciting project?

Have you recently introduced a new product or service?

Are you traveling somewhere , anywhere local, national or international ?

Stories can be found everywhere, remember normal to you is exotic to someone else...

Example: Check out Liz Lynch who has traveled and made an art of story telling from local hotels in her home town to locations overseas and everywhere she goes.



http://www.youtube.com/playlist?list=PLpi2nsgVFtVTnRV9CeiIel46IZZ9lWJpk




And why will people care? When you relate real life examples and tell stories of actual

situations they can relate to, they come to see you as one of them.

Think of last time you entered a store. We all like doing business with people we know, like and trust.

So find situations and or characters that you and your audience can resonate with. Help folks learn how to do something and these stories will be the ones people want to hear.

Check out the examples with you and without yourself on screen.



http://www.youtube.com/playlist?list=PLpi2nsgVFtVTnRV9CeiIel46IZZ9lWJpk

http://www.youtube.com/watch?v=DQxlQRPuSrU




2. Get your company values across

What is your brand and company about?

Do you pride yourself on excellent customer service?

Are you innovative, quirky, fun or you just really believe that your products or services are great?

Define what makes your company great, work out how you are least like the competition and tell that story.







3. Make Your Stories Come AliveStick to the Basics. Have a beginning, middle and end.

In the beginning set up your story; who, what, why, where, when;

In the middle present a conflict or dilemma,

In the end, provide a happy-ever-after or lessons learned solution.

Provoke an emotional reaction. Make the listener share the pains your customers were experiencing,

Illustrate how your product or service will make their life less stressful, lovelier, more luxurious, and get this across through your story.






4. Use the appropriate and relevant formatMake your stories relevant to your business goals.

Make them engaging by being earnest in your delivery.

Make them easily digestible – small and bitesize for our short attention span world.

Since you know that content is king, you need to plan out how you want your content to play out across your channels.

A story that’s right for Facebook (short and sweet) isn’t thesame as a comment for Twitter (140 Characters) versussay story on Hubspot (Case Study)

And remember stories don’t have to be words; pictures, videos, infographics are all great ways ways to deliver stories.



http://facebook.com/gregoryburrus

http://successismandatorytoday.com/video-marketing-techosswebsitehosting/




Show success though association Even though you are the story teller and its your story,

supplant your channel with “like stories” of “ experts” who have similar stories or situations.

This gives additional credibility to what your business offers and presents to your potential and current customers.

Especially great strategy when starting out as it shows they did it, you re doing it and therefore you are on the road to success to.

Example: Create a lessons learned from the experts that support your position and type of content.



http://successismandatorytoday.com/category/learn-how-to-from-the-experts/




Develop content that is shareable by your audience.

Remember you want folks to share your content with their friends and circles.

You may know and love the technical specs of your product or business service. But customers are looking and seeking out benefits they can use today.

Make your stories easy to share across multiple channels by demonstrating the impact your product or service has on real lives and your good stories will speak for themselves.






Develop a hook and give people a reason to come back.

Consider the end state and the technology available to help you grow your listener base.

teasers, “watch this space,”

“see the sneak preview,”

“like this page to find out more”.

And remember when people come back for more they need to find more stories.

Meaningful, consistent content across multiple channels, will give people a reason to return again and again.



5. Tell Part of the Story and Leave Them Wanting More




In today’s wold where multimedia content is the standard, people expect to be entertained.

In this social marketing marketing type of environment, stories have become an essential part of developing valuable content that engages your consumers.

Give them multiple ways to enjoy your brand story, and you’ll find yourself moving closer to achieving your brand marketing goals.

As with all content development efforts your goal is to surround your consumers with stories that enhance your brand and enables them to interact with your business. This will make them comfortable coming back again and gain.

So what are you waiting for, its time to take action and go tell your story.





Developing Stories Brand Your Business

And

Grow Your Business Online Today


Change Negative Thoughts To Positive


http://successismandatorytoday.com/category/branding-online

http://successismandatorytoday.com/mindset/resources-for-you/

http://successismandatorytoday.com/category/branding-online


developing stories when growing your online content

Business

series of stories

customers stories

stories relevant

stories dont

good stories

similar stories

stories easy

stories of actualsituations