Developing Safety Cultures

‘Leading from the Top’

28.03.12

Andy Melachrino

Head of Group Health & Safety

Dairy Crest Products

Dairy Crest

• 6000 staff, 1500 franchisees

• 14 factories

• 2 distribution centres

• 130 depots

• 3570 commercial vehicles

• 376 Trailers

• 3700 commercial drivers

• Manufacturing

• Distribution to retail, wholesale, doorstep

Mission : Going home without injury or

ill-health

BACK TO BASICS AGENDA 2007-2010

• Health and Safety ‘In Your Face’

• Engaging our Employees

• Consistent Standards

IMPROVING OUR H&S CULTURE

Attitudes and Behaviours

Hearts and Minds

Why is Behaviour Key

Safety is the

Responsibility of

Management

Little employee

Involvement

THEY

I can prevent

my own injury

Increased employee

Involvement

ME

I can prevent my colleague

from being injured

100% employee

Involvement

WE

Dependent Independent Inter-dependent

1 2 3 4 5 6 7

Bringing health and safety to life

• Real stories – injuries – lives

• Emphasise families

• Use passion, emotion

• Management Systems complimented by behaviour

• Improving the culture starts with Directors & Managers

• Directors workshops 2007,08

• H&S key part of our Vision and Values : ‘WE Care’

Behaviour Starts with Management

Phase 1- setting the scene

• Workshops focussed on Safety Leadership 2009:

– Get Your behaviours right – lead by example

– Put Safety on the Agenda

– Talk to your staff about health and safety

– Never Turn a blind eye

Be a role model !!

H&S Conference Oct 2009

creating the appetite for change

• 80 x Directors, Senior Managers

• Ken Woodward story

– Workshop to discuss causes / behaviours

• Ken Woodward in person – dramatic effect – opportunity

to ask questions and challenge.

Behaviour Starts with Management

Phase 2- coaching - 2010

• Coaching managers in small groups of 3 – effective observations – 9 step framework to assist :

– observe, introduce, explain, ask, praise, worst accident, probe unsafe, action, commitment

• Role play – avoid a punch on the nose

• Dairy Crest Working Safely DVD- focussed on

behaviours, which starts with management teams,

examined 4 real DC accidents and effects on lives

• Climate Survey – 20 questions

– Senior mgrs, middle mgrs, shop floor

– Views on h&s – culture type questions

– Negative feedback helps generate debate / improvements

Behaviour Starts with Management

Phase 3- create the ‘brand’ - 2011

• Give the program a name ‘STAR’ – Stop Think Assess

Review + establish Key Safe Behaviours

• Formally require managers to complete 1 behavioural

safety observation each week – logged on central d/base

Phase 3 - Shop Floor Workshops

‘I can prevent my own injury’ 2011/12

• Employee engagement workshops :

– What is behavioural safety

– Changing the culture in Dairy Crest

– Preventing my own injury

• Safety Reps and shop floor employees

wanted to report safe / unsafe acts –

not planned but not discouraged

Challenges along the way

• Sceptics

• Talking to staff – behaviour applies to managers as well

• Time to talk and confidence to do it

• Recognise safe not just unsafe

• At some stage continued unsafe behaviours must be addressed

• Depots – used Area Behavioural Safety Champions (managers)

– Roundstaff – short sessions at end of round, bacon sandwiches

– Safety ‘Surgeries’ with roundstaff to discuss issues

• Commercial Drivers – used driver trainers as coaches

• Do managers really buy into this – behavioural change won’t work if your not the real thing and just going through the motions !!

• Are you the mime artist or the real thing ?

What have we achieved in 3 years

2009 to 2011

• Near Miss / hazard reporting has increased by 310% 2009 to 2011 (8156)

• Riddors have decreased by 52% - 2009 to 2011

• Behavioural observations

introduced from April 2011

with 8400 completed (58%

safe) Near Miss / Hazards reported

0

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What next – Phase 4

2012,13

• More coaching for Managers and Safety Reps to support

• Repeat the Directors workshop

• Focus on quality of Behavioural Observations & Near Miss

/ hazard reporting rather than chase a higher target

• Workshops ‘Looking after my colleagues’ – pilot in April

Summary

Going home without injury or ill-health

• Behavioural / Cultural change starts with Managers

• It takes time to change – don’t rush it

• Set the scene – create the appetite and coach

• Real stories – Real Lives – something to remember

• Make it visual

• Create a brand

• Refresh / support

• Examine quality – sense check data

• If it doesn’t feel safe it probably isn’t

• Board support makes a huge difference.

Thanks for listening

Think Safe Act Safe Be Safe