developing regional dns markets adrian kinderis

ARISERVICES.COMARISERVICES.COM

Multi-stakeholder Internet Governance in the Arab world

ARISERVICES.COM@ausregistryint @adriankinderis

ARISERVICES.COMARISERVICES.COM@ausregistryint @adriankinderis

CEO, ARI Registry Services@AdrianKinderis

Adrian Kinderis


Developing Regional DNS Markets



• How do we define the DNS Market?• DNS Market = Domain Name Market

What is a DNS Market?

Registry Registrar Registrant



The current DNS Market in the Arab Region

How many registrants are from the Arab region?

Source: ICANN accredited registrars listSource: Arabic Web Days



Recipe for success

ContentNavigation

Innovation and Entrepreneurialism

Internet Connectivity



• Connectivity is obvious baseline requirement• As we reach the periphery connectivity is increasingly through

handheld devices• More internet users = lower socioeconomic status





Chinese

Arabic

Portuguese

English

Spanish

Russian

30%43%

39%18% 32% 42%

1478%301%

807%2501%

990%

1825%

#1 Globally

Source - http://www.internetworldstats.com/stats7.htm




3.7% of the world’s Internet users are located in the MENA

3.7%

Internet penetration reaching 40% of the population

40%



The growth in internet connected adults

Source: WorldBank


2010 2000

96m

3.2m



Local!Vibrant and Active

Trusted and Secure

Content

e-Commerce



A survey of over 3000 Internet users under 35 in nine Arabic speaking countries found:

Source: http://www.booz.com/media/file/BoozCo_Understanding-the-Arab-Digital-Generation.pdf

Content

41% search the Internet in both and English (Arabic) العربية

41%

48% are not satisfied with the quality of local websites

48%



A survey of over 3000 Internet users under 35 in nine Arabic speaking countries found:

Source: http://www.booz.com/media/file/BoozCo_Understanding-the-Arab-Digital-Generation.pdf

Content

37%

47% 47% are not satisfied with local versions of international websites

37% are not satisfied with the availability of Arabic websites



Google’s Arab Web DaysGoogle-led initiative to build a vibrant Arabic web and boost the amount of Arabic content online.

Content



Al-Tibbi Began in 2009 with a simple agenda: to build the first online Arabic medical dictionary.

Content



Salam World – the Islamic FacebookIslamic-tailored social network for the Arabic community

Content



Navigation

• Arabic content means nothing if it cannot be found!• Infrastructure must be robust

Registry Systems DNS



Domain Names• ASCII vs Internationalised Domain Names (English vs Arabic)• “end to end navigation”

• Next wave of internet users are not bi-lingual• ccTLD’s

• (masr.) .مصر and (emerat.) .امارات • gTLD’s

• Where is the cross border Arabic TLD?

Navigation



Navigation



In 2012:

Source: http://www.stateofsearch.com/the-arabic-web

Navigation

54% of Google searches in MENA were made in Arabic, 34% in English, 8% in French



In 2012:

Source: http://www.stateofsearch.com/the-arabic-web

Navigation

70%-80% of web users search in Arabic in Egypt and Saudi Arabia



• An entire corner of the Internet completely dedicated to the Arabic language, culture and society

• The first cross border Arabic Top-Level Domain extension open to all Arabic speakers.

• Will provide an emotive connection between Arabic culture and the online communication requirements of end users

• Coming in mid 2013.

(shabaka.) . شبكة



• Ideas = opportunity• Development of start ups / incubators• Funding

Vibrant Venture Capital market Government initiatives




Source: http://www.languageconnect.net/blog/2012/07/top-languages-on-the-internet-infographic/Source: http://thenextweb.com/twitter/2011/11/24/arabic-is-the-fastest-growing-language-on-twitter-sees-2000-increase-in-12-months/

Potential

Arabic is also the fastest-growing language on Twitter

Arabic is the 7th most used language on the web



Source: http://blog.euromonitor.com/2012/09/arab-online-content-on-the-up-despite-low-penetration-levels.html

Potential

Internet users in the Middle East spend almost two hours online everyday

Importantly, we expect the Middle East and North Africa to see a 54% increase in Internet users over 2012-2020, in part as a consequence of the increasing availability in Arabic content.



Success requirements:


ContentNavigation






Access for allPositive Impact to economy

Bridge the digital divide

Employment Opportunities

If we succeed:


ARISERVICES.COMARISERVICES.COM@ausregistryint @adriankinderis

CEO, ARI Registry Services@AdrianKinderis

Adrian Kinderis

ARISERVICES.COM

Adrian Kinderis | CEO | @AdrianKinderis

developing regional dns markets adrian kinderis

Documents

internet connectivity3

wave of internet users

navigation arabic content

arabic web days

vibrant arabic web

current dns market

periphery connectivity

source http