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If it exists in the world, its probably on sale on eBay!

HISTORYFounded by Pierre Omidayar, the first auction website in 1995.

Awards earned and market presenceNewsweeks Greenest company in AmericaFortunes best 100 companies to work for in back to back yearsSuccessful even in worldwide recession in 2009

COMPANIES ACQUIRED

Rrange of products

RANGE OF PRODUCTSAnd many more

Why has eBay succeeded as an online auction marketplace while so many others have failed?

Acquired for easier transactions

It has built a trust community-First Social networking site

Advertisements that make emotional connection

Efficient customer feedback system

Evaluate eBays fee structure. Is it optimal or could it be improved?

Big and established companies can be charged extra

Small businesses can be charged lesser

Based on product selling frequency

Whats next for eBay? How does it continue to grow when it needs both buyers and sellers?

Break language barriers

Integrated and interactive mobile applications Is that a mall in your pocket?

PROVIDE UNIQUE OFFERINGS

OPPORTUNITIES IN DEVELOPING AND NEW MARKETS

Introduction to eBay and its historyeBays business in todays timeHow is eBay better then its competitorsPricing structure of eBayWhat next for eBay

DISCLAIMERCreated by Tarandeep Kaur, JMI Delhi, during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.