developing personal professional online learning networks

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Developing Personal Professional Online Learning Networks Presented by Debra Askanase, Community Organizer 2.0

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As part of the Leadership Learning Community's Webinar Series, Debra Askanase goes deep into how to develop PLNs. December 9, 2013

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Page 1: Developing Personal Professional Online Learning Networks

Developing Personal Professional Online Learning

Networks

Presented by Debra Askanase,

Community Organizer 2.0

Page 2: Developing Personal Professional Online Learning Networks

2

About the presenter

2

Former executive

director, community

organizer, business

consultant

“Engage, create trust,

move people to action”

[email protected]

Digital Engagement Strategist

Page 3: Developing Personal Professional Online Learning Networks

Today’s conversation

I: Making Sense of PLNs – Definition

– Stages of growth

(Thought pause: Creating PLN learning objectives)

– Role of network weavers

– Integrating small world network theory

(Thought pause: role of weavers in Learning Networks)

II: Creating Your PLN – Developing your own PLN: An action plan

– Practical tips

Page 4: Developing Personal Professional Online Learning Networks

Part One:

Making Sense of PLNs

http://www.flickr.com/photos/42202689@N00/3104678445/

Page 5: Developing Personal Professional Online Learning Networks

A Personal Professional

Learning Network is..?

“ a network set up by an individual specifically in

the context of her professional activities through

online platforms to support her professional non-

formal learning needs.”

It is YOU, using social media,

to connect and learn

Page 6: Developing Personal Professional Online Learning Networks

PLNs and

Leaders

http://www.flickr.com/photos/13522901@N00/382265924/

Page 7: Developing Personal Professional Online Learning Networks

Your footer here 7

Page 8: Developing Personal Professional Online Learning Networks

Your footer here 8

Page 9: Developing Personal Professional Online Learning Networks

Leaders and PLNs

Leaders

Lifetime learners

Bridgers

Creative problem-solvers

Understands people

Leverages others’

knowledge and skills

Personal/Professional

Learning Networks

Supports individual learning

needs

Connects people and

networks

Facilitate problem-solving

Enable collaboration

Expands resources

Page 10: Developing Personal Professional Online Learning Networks

Stages of PLN growth

Building

Maintaining

Activating connections for purpose of learning

Page 11: Developing Personal Professional Online Learning Networks

Factors influencing choice in

building a PLN

Communality

Organization of the contact

Network of a contact

Reputation

*Benevolence

*Like-mindedness

*Real potential for collaboration

*Real potential for learning

*play important roles in the building phase

http://journals.uic.edu/ojs/index.php/fm/article/view/3559/3131#p4

Page 12: Developing Personal Professional Online Learning Networks

What are your PLN

objectives?

Consider:

– What do you want to learn?

– What is the value to you of learning this?

Take a moment and submit your PLN objectives in

the chat box.

Page 13: Developing Personal Professional Online Learning Networks

http://www.networkweaver.com/?page_id=18 13

“A Network Weaver is aware of

the networks around them and

explicitly works to make them

healthier, more inclusive,

bridging divides.” – June Holley

The Network Weaver

Page 14: Developing Personal Professional Online Learning Networks

Major components of network

weaving

Builds relationships

Learns to facilitate

collaborations for mutual benefit

Page 15: Developing Personal Professional Online Learning Networks

* * A NETWORK WEAVER…

• Reaches out to any and all who are interested, primarily

online

• Considers themselves part of a larger network of

individuals, organizations, and communities

• Is a collaborator at heart

• Has fluency with social media tools and culture

• Embraces transparency (even when failing)

• Gives control over to the group easily

• Gives more credit than they take

• Is more interested in others’ ideas than their own

Page 16: Developing Personal Professional Online Learning Networks

Weaving people and networks

Page 17: Developing Personal Professional Online Learning Networks

17

Page 18: Developing Personal Professional Online Learning Networks

Organizational network

weavers

Page 19: Developing Personal Professional Online Learning Networks

Is generous

Page 20: Developing Personal Professional Online Learning Networks

Interested in others’ ideas

Page 21: Developing Personal Professional Online Learning Networks

Is a collaborator at heart

Page 22: Developing Personal Professional Online Learning Networks

Considers him/herself part of a

network

Page 23: Developing Personal Professional Online Learning Networks

How important is a network

weaver to your PLN?

Considerations when assessing network weavers:

• Who does this person speak with regularly?

• Which networks does this weaver bridge?

• What is the intention of this network weaver?

• Is this person really generous?

Page 24: Developing Personal Professional Online Learning Networks

Online influence and PLNs

http://www.altimetergroup.com/research/reports/the-rise-of-digital-influence 24

Page 25: Developing Personal Professional Online Learning Networks

One more note:

The Small World Network

“A small world network cheats by providing a

better-than-random trade-off between the number

of links required to connect a network, and that

network’s effectiveness in relaying messages.”

- Clay Shirky, Here Comes Everybody, p. 216

Page 26: Developing Personal Professional Online Learning Networks

Network Weavers and Small

Worlds

“In a healthy community, the network weaver forms

relationships with many small clusters, and

eventually connects individuals and clusters who

may help each other.”

- Holly and Krebs, Understanding Personal Learning Networks

Page 27: Developing Personal Professional Online Learning Networks

Be aware! Homophily

When left unmanaged, birds of a feather flock

together and those close by, form a tie.

- Network Theory

[Many small and dense nodes with little to no

diversity]

Page 28: Developing Personal Professional Online Learning Networks

What is the role of weavers in any Learning Network?

Page 29: Developing Personal Professional Online Learning Networks

http://www.flickr.com/photos/35549575@N03/5614594295/

Making Sense of PLNs:

How networks are built

Role of network weavers

Role of influence

Small World Networks

Homiphily

Page 30: Developing Personal Professional Online Learning Networks

Part Two:

Creating Your PLN

http://www.flickr.com/photos/49462908@N00/8603050786/

Page 31: Developing Personal Professional Online Learning Networks

Develop a plan

Your PLN objective(s)

What types of networks and people do you need to

meet your objectives?

Where will you find them?

How should you connect?

Page 32: Developing Personal Professional Online Learning Networks

Redux: What are your PLN

objectives?

Consider:

– What do you want to learn?

– What is the value to you of learning this?

Take a moment and submit your PLN objectives in

the chat box.

Page 33: Developing Personal Professional Online Learning Networks

My PLN Objectives

1. To learn as much as I can about community

management, social media tech, and social

media marketing.

1. To become part of an active learning network of

trusted nonprofit technology social media

colleagues.

Page 34: Developing Personal Professional Online Learning Networks

Objective 2: Finding my

learning network

Who is publishing on

this that I value?

Who is speaking about this at conferences?

Who is teaching this online?

Where are they online?

What conferences do

they attend?

Page 35: Developing Personal Professional Online Learning Networks

Searching for your PLN online

(1/2)

General: – Search for keywords & keyword phrases:

– Google Alerts, socialmention.com

Twitter: – Search bios: followerwonk.com

– Twitter search by keyword, # or name: search.twitter.com

– Hashtags: Find people and look at the hashtags they are using

– Twitter directories (Twellow, among others)

Page 36: Developing Personal Professional Online Learning Networks

Searching for your PLN online

(2/2)

Facebook:

– Search for groups online by keyword, phrase

LinkedIn:

– Search for groups by keyword, phrase

– Use “Advanced Search” within LinkedIn

– Follow Interests on LinkedIn

Instagram:

– Use webstagram.com to search

By topic: Scoop.it

– Search by keyword, topic, follow scoops

Page 37: Developing Personal Professional Online Learning Networks

Exercise: Finding your PLN

online

Who do you want to find?

How will you find them?

How do you know if they are ideal PLN members

for you?

Page 38: Developing Personal Professional Online Learning Networks

Facebook

Groups

People to friend

People to follow

Twitter

Find twitter lists

Create my own lists

Find hashtags

Manage with TweetDeck

LinkedIn

Search connections

Find groups

Follow interest

Scoop.it

Find topics

Find contributors

Using tech to learn

Page 39: Developing Personal Professional Online Learning Networks

Transparent Trustworthy Value-added

Conversational Willingness to be YOU

How should you connect

Page 40: Developing Personal Professional Online Learning Networks

Exactly how personal??

You entirely

Your interests +

your professional

voice

Your professional voice + your

interests

The distanced

professional

40

Would your mom read it and cringe? Are you able to truly converse?

© 2013 Community Organizer 2.0

Page 41: Developing Personal Professional Online Learning Networks

10 practical tips for

developing a PLN

1. Clearly defined objectives

2. Start with one to three social media channels, not more (e.g.

Facebook, Twitter, Instagram)

3. Use the social media channels you enjoy the most

4. Post content you think your network will value

5. Share from others more than you post

6. Give a lot of credit to others

7. Comment on blogs generously

8. Don’t be afraid to jump into a conversation if it is public

9. Don’t be afraid to take conversations “offline” or into a private

realm

10. Practice, practice, practice!

Page 42: Developing Personal Professional Online Learning Networks

Don’t forget to have fun!

http://www.flickr.com/photos/83346641@N00/3578775702/

Page 43: Developing Personal Professional Online Learning Networks

Don’t forget to have fun! I’m always available to answer

follow-up questions!

Email: [email protected]

Website: communityorganizer20.com

Blog: http://communityorganizer20.com

Linkedin: linked.com/in/debraaskanase

Twitter: @askdebra

Other slides: slideshare.net/debask

Telephone: (617) 682-2977