developing iot commercials models for fun and profit

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1 © 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation. Document Classification: KPMG Confidential Developing IoT commercial models for fun and profit @pkfrancis

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Page 1: Developing IoT commercials models for fun and profit

1© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.

Document Classification: KPMG Confidential

Developing IoT commercial models for fun and profi t

@pkfrancis

Page 2: Developing IoT commercials models for fun and profit

Since the 1950’s,

we’ve had about

40 “doub l i ngs ”

of t echnology

advancement

1950

1947

1960

Packet Switching

First MainframeComputer

TCP/IP

1971

1973

1975

1976

1981

First Transistor IntegratedCircuit

First Mobile Phone call

1982

1983

1984

1985

1990

2G1991

3G & HFC1998

ADSL2000 2008

4G

1994

1998

7% 16% 30% 46%

1999

2004

2006

2007

2008

2011

20401950 1960 1970 1980 1990 2000 2010 2020 2030

2012

2016

Apple 1

First CellularTelephone

World WideWeb

IBM Watson

Planetary Resources

Iphone FirstGeneration

Amazon Web Service

Facebook Messenger

Airbnb

App Store Launch

Deep Mind

IBM PC

Compact Disc

0.4bn 1bn 2bn 3.5bn

A

B

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

Page 3: Developing IoT commercials models for fun and profit

Dig i t i sa t ion l owe rsen t ry b a r r i e rs & a l lows

r apid sca l ing and

netwo r k e f fects

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

Page 4: Developing IoT commercials models for fun and profit

Time to 100 million

Telephone: 75 Years

Web: 7 Years

Facebook: 4 Years

Instagram: 2 Years

Pokemon Go: 1 Month

PACE OF CHANGE

Page 5: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

OUR WORLD IS BEING

DISRUPTED ON A MONUMENTAL SCALE

Page 6: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

And Yet ..

S tep 1 : F ind k i l le r IoT Use CaseStep 2 : Bu i l d sensors / app / p la t fo rm

S tep 3 : ???

S tep 4 : P ro f i t

Page 7: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

Industry 4.096% of surveyed companies said they would be using IoT in some way within next 3 years*

The opportunities

* Cap Gemini survey 2015

68% said their companies are already investing budgets in IoT

70% of organizations do not yet generate service revenues from their IoT solutions

Security and Privacy concerns

Lack of standards / interoperability

Returns / benefits unclear

The reality

Skill / knowledge gap

The barriers

Funding / financing model

Page 8: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

Show me the money!

Premium pricing for connected products

Move from traditional product / CAPEX to ‘as a service’ (OPEX) model

Revenue from insights

Platform and partner ecosystem

Page 9: Developing IoT commercials models for fun and profit

Industrial IoT Example

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

MASS PRODUCTION EFFICIENCY WITH CUSTOM MANUFACTURING AND REAL-TIME OPTIMISATION

Page 10: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

Page 11: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

What about pricing models?

Page 12: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

How do I know which one is right for me?

Page 13: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

I need more examples!

Page 14: Developing IoT commercials models for fun and profit
Page 15: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

ThyssenKrupp

The company operates more than 1.1 million elevators worldwide.

A partnership was launched with Microsoft (Azure IoT service) in order to remotely obtain and store several measurements and settings for their lifts (engine temperature, shaft alignment, speed, door functionality, etc.).

Results

All these parameters analysed in real time using algorithms help anticipate, operations related to maintenance and to minimize breakdowns.

http://machineconversations.kone.com/live-conversation-2/

Page 16: Developing IoT commercials models for fun and profit

http://machineconversations.kone.com/live-conversation-2/

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

USE CASE

http://machineconversations.kone.com/live-conversation-2/

Page 17: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

AIRBUS

Introduced on its Puerto Real plant the first cobot operating on an assembly line for the A380

A gradual implementation of cobotsallows workers to focus on higher value-added tasks that require dexterity and inventiveness.

Results

An efficiency leap in aircraft assembly:• 50% decrease in production cost and• 85% decrease of the worker’s downtime when working with robots.

Page 18: Developing IoT commercials models for fun and profit

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation

Page 19: Developing IoT commercials models for fun and profit

INSPIRE CONFIDENCE.

EMPOWER CHANGE.

© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation