developing iot commercials models for fun and profit
TRANSCRIPT
1© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.
Document Classification: KPMG Confidential
Developing IoT commercial models for fun and profi t
@pkfrancis
Since the 1950’s,
we’ve had about
40 “doub l i ngs ”
of t echnology
advancement
1950
1947
1960
Packet Switching
First MainframeComputer
TCP/IP
1971
1973
1975
1976
1981
First Transistor IntegratedCircuit
First Mobile Phone call
1982
1983
1984
1985
1990
2G1991
3G & HFC1998
ADSL2000 2008
4G
1994
1998
7% 16% 30% 46%
1999
2004
2006
2007
2008
2011
20401950 1960 1970 1980 1990 2000 2010 2020 2030
2012
2016
Apple 1
First CellularTelephone
World WideWeb
IBM Watson
Planetary Resources
Iphone FirstGeneration
Amazon Web Service
Facebook Messenger
Airbnb
App Store Launch
Deep Mind
IBM PC
Compact Disc
0.4bn 1bn 2bn 3.5bn
A
B
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
Dig i t i sa t ion l owe rsen t ry b a r r i e rs & a l lows
r apid sca l ing and
netwo r k e f fects
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
Time to 100 million
Telephone: 75 Years
Web: 7 Years
Facebook: 4 Years
Instagram: 2 Years
Pokemon Go: 1 Month
PACE OF CHANGE
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
OUR WORLD IS BEING
DISRUPTED ON A MONUMENTAL SCALE
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
And Yet ..
S tep 1 : F ind k i l le r IoT Use CaseStep 2 : Bu i l d sensors / app / p la t fo rm
S tep 3 : ???
S tep 4 : P ro f i t
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
Industry 4.096% of surveyed companies said they would be using IoT in some way within next 3 years*
The opportunities
* Cap Gemini survey 2015
68% said their companies are already investing budgets in IoT
70% of organizations do not yet generate service revenues from their IoT solutions
Security and Privacy concerns
Lack of standards / interoperability
Returns / benefits unclear
The reality
Skill / knowledge gap
The barriers
Funding / financing model
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
Show me the money!
Premium pricing for connected products
Move from traditional product / CAPEX to ‘as a service’ (OPEX) model
Revenue from insights
Platform and partner ecosystem
Industrial IoT Example
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
MASS PRODUCTION EFFICIENCY WITH CUSTOM MANUFACTURING AND REAL-TIME OPTIMISATION
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
What about pricing models?
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
How do I know which one is right for me?
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
I need more examples!
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
ThyssenKrupp
The company operates more than 1.1 million elevators worldwide.
A partnership was launched with Microsoft (Azure IoT service) in order to remotely obtain and store several measurements and settings for their lifts (engine temperature, shaft alignment, speed, door functionality, etc.).
Results
All these parameters analysed in real time using algorithms help anticipate, operations related to maintenance and to minimize breakdowns.
http://machineconversations.kone.com/live-conversation-2/
http://machineconversations.kone.com/live-conversation-2/
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
USE CASE
http://machineconversations.kone.com/live-conversation-2/
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
AIRBUS
Introduced on its Puerto Real plant the first cobot operating on an assembly line for the A380
A gradual implementation of cobotsallows workers to focus on higher value-added tasks that require dexterity and inventiveness.
Results
An efficiency leap in aircraft assembly:• 50% decrease in production cost and• 85% decrease of the worker’s downtime when working with robots.
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation
INSPIRE CONFIDENCE.
EMPOWER CHANGE.
© 2016 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation