developing information and communication materials for different settings danish khan & mary...
TRANSCRIPT
Developing information and communication materials for
different settings Danish Khan & Mary Fjerstad
Expanding Access to Medical Abortion: Building on Two Decades of Experience
Lisbon, PortugalMarch 2-4, 2010
Low literacy material
Low literacy communication material bridges the knowledge gap
First picture instructions in US
Picture instructions are easy for women & staff
Some don’ts with picture illustrations
Don’t show internal cross-sections Don’t show just parts of the body
Professionally designed materialsGroups of women in Cambodia, Nepal,
Nicaragua, and Pakistan- what did they think the
images were conveying?
Process of development communication material
KALYANIKALYANI
Baseline study
Interpersonal communication
Outdoor communication
Identification of protagonist
• Development of story-line
• IPC games
• Message designing
Process cont……….
Pre-testing of material
oSpontaneous reactionsoComprehension of the main messageoKey likes & dislikesoPerceived connect with the
protagonistoRelevance & persuasivenessoCredibilityoReactions to logo, pictures etc
Approved procedure for MA
Safe abortion
Pre-tested materials
Final Communication material
Poster-1 Poster-2
IPC Flipbook
Wall painting
Booklet
IPC gameLeaflet
Reached to more than 300,000 women over a period of 12 months
