developing content ideas that actually drive traffic and are keyword driven
TRANSCRIPT
RAE HOFFMAN
RAE HOFFMAN
@Sugarraehttp://sugarrae.com
http://pushfire.com
Content is King(& Why that’s a bullshit mantra)
There are two types of content…
the content you want to write
and the content your target market wants to find -
#truestory
SAY CONTENT MARKETING
ONE MORE TIME
Content MarketingSUCCESS
It’s increased traffic COUPLED WITH: Increased salesIncreased conversion ratesIncreased TOSIncreased average order valueReduced bounce rateIncreased list signupsIncreased brand searchesetc.
Raventools.comStrongest pages
Ahrefs.comTop pages
SEMRush.comOrganic search positions
Finding the
money keywords(for content initiatives)
http://sugarrae.com/18938
Linkresearchtools.comCBLT - Common Backlinks Tool
Keywordtool.io
Content type
AuthorityLabs.comRank Tracker
Buzzsumo.comTopic search
Setting up
Site SearchIn Google Analytics
http://sugarrae.com/getit/gasitesearch
Ahrefs.com Broken Backlinks
PERFORMER
…when she has an audience
Buzzsumo.comTop Content Tool
Buzzsumo.comTop Content Tool
http://sugarrae.com/getit/socialimages
Social image sizes
https://yoast.com/wordpress/plugins/seo/
Social markup
“At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford
AUTHORSHIP
LIVES(the concept - not the markup)
Like a
BOSS
But what about…
MOBILE
Get your shit together
• Be responsive / mobile• Page speed tool for mobile user experience grade• Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked
files!)• Work on conversion, bounce, etc. metrics on mobile
Desktop will never be bigger than mobile again
#truestory• 17.21% loss from desktop to mobile in one year, pushing
mobile devices to 50.62%
• Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years
• Their mobile conversion rate is .23% vs. 2.43% on desktop
• Feeling any urgency yet?
Justin Briggs@justinrbriggs
https://www.briggsby.com/
At any point Google could come along with an rankings tornado.
Would you be prepared?
“If you’re not building an email list?
You’re an idiot.”
Derek Halpern@derekhalpern
http://socialtriggers.com
THANK YOU
Awesome advice for bloggershttp://sugarrae.com
Consulting for merchants & businesseshttp://pushfire.com
Kicks in the asshttp://facebook.com/therealsugarrae
Ranting & cursing & football https://twitter.com/sugarrae