DG501 Developing Consumer Insight

Jeroen Bun

Vivian van der Burgt

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Table of ContentsIntroduction.................................................................................................................................................3

The Logitech Squeezebox Touch.................................................................................................................4

Functions.............................................................................................................................................4

Product promise..................................................................................................................................4

Survey Design..............................................................................................................................................5

User profiling:......................................................................................................................................6

Sample frame......................................................................................................................................7

Survey method:...................................................................................................................................8

Survey design:......................................................................................................................................8

Results.......................................................................................................................................................10

Conclusions................................................................................................................................................15

Results...............................................................................................................................................15

Logitech Squeezebox Touch..............................................................................................................16

Advice................................................................................................................................................17

Individual reflections.................................................................................................................................18

Vivian.................................................................................................................................................18

Jeroen................................................................................................................................................18

References.................................................................................................................................................20

Appendices................................................................................................................................................21

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IntroductionThis report is about survey design and how you can get consumer insight through a survey. The case study that is researched is the Logitech Squeezebox touch. Before the start of the survey design, the Squeezebox itself and the underlying product positioning in the market of the Squeezebox was researched. After that the research question was developed: How does the intended product proposition (a world of Wi-Fi music at your fingertips) of the manufacturer match with the needs and expectations of the intended consumer? With this goal of the survey, variables and questions were designed for the survey that would help to find the answer on the research question. Then the survey is published on several internet forums and e-mailed to students. After that the data is collected and analyzed. In the end the conclusions were drawn.

Fig. 1: Logitech Squeezebox touch

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The Logitech Squeezebox Touch 1

The first thing that was done is research about the Squeezebox Touch. What is the Squeezebox touch? What kind of functions does the device have? What is the market promise?

FunctionsThe Squeezebox Touch is a network music player from Logitech. It connects with the internet and plays internet radio or digital audio. It can stream your personal music collection from your computer to your device over your home network. Your entire music database is available throughout your house. It has a touch screen interface. It can play mp3-, flac-, wav-, aiff-, wma-, ogg-, aac- en ale-files. It contains a light sensor that adjust the lightning of the screen and an observation sensor that recognize the presence of persons.The device has a 4.3-inch touch screen to help users interface, playing music from their iTunes or MP3 collections or control Internet radio services that include Pandora, Deezer, Rhapsody or Last.fm. Local AM/FM radio is also an option. Like the Squeezebox Classic, the Touch has analog and digital outputs for headphones, external speakers or other audio-video components. The Touch has a USB port and SDHC memory card slots, letting users add up to 32GB of local content via the SD cards or plenty

Product promiseThe market promise from Logitech is having “A world of Wi-Fi music at your fingertips. From the hottest online music services to free Internet radio from every corner of the globe, limitless music choices are just a touch away.” They put the device as very easy and you can listen to your music everywhere at any time. Logitech uses informational positioning to bring products to the market. With this the advantages of the use of the brand is connected with the functionality of the product.

A target group is a specific user with similar needs, all category users, specified market, specialized. Logitech is aiming at the user who are interested in state of the art products, that meet the needs of enterprise-level and mobile computing professionals.

The Logitech squeezebox touch was at the point of the release on the market, when they were having problems with the touch screen interface. They had to postpone the release date which didn’t make the people happy who were waiting for the product to buy.

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Survey DesignAfter looking at the product itself and the market positioning, the population, the market, the sampling frame, and the survey method is defined.

The market 2

The market of the survey is users who are interested in audio and electronic products for listening to music in every way. Within the market the product has life cycle. First the product will be adopted by innovators and adaptors which are highly involved into the development and the promise of the product a long time. When the product comes out, they are the first that adopt the product because they are more innovative than others and willing to pay a premium price for the new product and take a risk on unproven technology. Sales are limited in this phase. After that the early and late majority follows. In this phase the sales increases. These groups of consumers have different knowledge about the product and different needs. So the market is very broad.

Population:A population is people you want to interview and that have the same characteristics. In the survey design two populations were chosen:

1. Students

2. People between 30-50 who are interested in audio systems and electronics. This is the target group Logitech is aiming at.

By comparing these two groups we can find out if the functionality of the Squeezebox fits the needs of the target group and if students. With these two groups we can see if the market promise of Logitech is a match with the expectations of the target group Logitech is aiming at.

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User profiling: 3

To get insight in these two population groups, two user profiles were made. With these user profiles we can already see what kind of lifestyle they have and demographics and what kind of needs. When designing the survey we can use this information for making questions that indicate the population and it gives us already some expectations of the needs.

Fig 2: student user profile

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Fig 3: Working user profile

Sample frameA sampling frame is a place or media where you are going to spread the survey. The sampling frame for the students will be the TU/e. Because all students have a laptop and TU/e mail we can reach that group very easily. The sampling frame for the target group of Logitech will be electronic forums or Logitech forums. With Facebook, Twitter, and Hyves we want to reach a broad group, both students and young adults. The forums we used:

http://forums.sounddevices.com/

http://www.avsforum.com/avs-vb/

http://forum.fok.nl/forum/30

http://forum.derondetafel.org

http://forums.digitalpoint.com

http://www.tropico.com

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http://www.studentroom.co.uk

http://www.studentenforum.com

http://www.xbw.nl

Survey method:The survey method that is chosen is an internet-based survey. With an internet-based survey you can reach students very easily, most of them have internet access on their laptops. With young adults it is also very common to have a computer at home or at work and use internet.An internet-based survey is not as personal as an interview, so you will get more honest and accurate answers to sensitive questions. The computer always asks the same question; with an interview or telephone survey you can ask questions in a different way, which leads to different results. Further, responds rates are usually higher then with other survey methods. The software that is used for making the internet survey has a lot of opportunities in skipping questions, filter people out that don’t below to the population.A disadvantage is that people can quit in the middle of the questionnaire. You can get incomplete questionnaires back.

Survey design:First we made a main setup of the survey in three parts:

1. Current situation on music listening experience and audio devices.

2. Specific questions on Logitech Squeezebox Touch functionality.

3. General questions about the participant.

With these variables we designed several questions. We put the questions about the current situation in the beginning because they are simple, not too complicated questions to answer. In the end we put the general questions because there are some sensitive questions in that part about your occupation and age. The second part is more specific and takes more time so that fits in the middle of the questionnaire. The brand name and pictures of the Squeezebox touch are not implemented in the survey because else it will influence the answers. People have different perceptions and opinions about brands and that is not what we want to investigate.

In the first part we ask in which formats you current listen music, on what kind of audio device, how many hours and where. In this way we can find out if we are dealing with someone that is a music fanatic or not at all. We can find out if this participant already uses new audio devices and formats or still listens to his old stereo device in his living room. In this way we can already draw a conclusion if the functionality of the Logitech Squeezebox Touch fits the needs of the participant.

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In the second part we move on to the specific questions about the functionality and the market promise of the Logitech Squeezebox Touch. For every function that the Squeezebox touch has it is asked if it is an enhancement for the music listening experience of people. This is also done for functions that the Squeezebox Touch doesn’t have but other devices have. In this way we can see if the squeezebox touch fits the needs of the participant. An open question about the market promise will prove if it match with the expectations and needs of the participant.

In the third and last part general questions are asked like date of birth, occupation, children yes or no, country and gender. With this part we can filter the population of students and young adults by their age and occupation and if they have children yes or no. With combining this part and part 1 we can already draw expectations about if the Squeezebox Touch is something they want and like.

The survey was build using an online survey tool: www.questionpro.com

The complete survey can be found in appendix 1.

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ResultsThe survey is posted on student forums, general discussions forums, and more specific forums about electronics and audio devices. We also put the survey on our Facebook, Hyves, and Twitter pages. When this didn’t produce many data and results, we e-mailed the survey to personal contacts and friends, who spread it among other people and student on a school in Den Hague. This resulted in more data.

Fig 4: Survey completion rate

151 people viewed the survey, which 71 one started it and 46 completed it. The people that started the survey, already dropped out at the introduction page. From the 46 people that completed the survey, 24 are students and 21 working people.

Fig 5: Group distribution

First we wanted to compare students with ‘young starters’ around 20-30 years old, but because there are not enough participants that belong in the group of ‘young starters’, we can’t make a good comparison. That’s why we expended the group to all working participants. Both groups are almost the same in size, so we can make a comparison. You can see that there is one retired person, and 2 unemployed. We also included them into the results together with the working people group. The age of the working people are around +-40 years old. The age of the students is around 20 years old.

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The first filter for the survey was removing the incomplete once, if the amount of completed was high enough to draw conclusions. There were enough completed once so the incomplete surveys are not included in the results. After that the validity of the questions were checked. The time that was spend on filling in the survey was reliable with all the completed once.

In the first part of the survey we see to what kind of music formats they listen and on what kind of audio devices currently. 40% of 24 students listen to mp3/digital music. Most of them (22, 7%) listen from their laptop or computer. On the other hand, working people listen more to CD and Radio. 35, 59% of 21 working people listen to CD, and 38, 98% listen to the radio. So that is the first difference between students and older working people.

Fig 6: Listening formats

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Fig 7: Audio devices used

On the last question of part 1 of the survey, the time of listening to music per day was very high. We were dealing with people who listen to music very often and use an audio device. Student listen 4,08 hours per day on average, and working people listen 3,90 hours per day on average. This is not a big difference among the two groups.

In the second part of the survey specific questions were asked about functionality of audio devices. You can see that students prefer streaming more than working people. Working people are find it more important to have a CD drive. Almost all the functions score on the positive side except the touch screen and the online music services. This is remarkable when you going to look at the open questions, where students and working people several times mention downloading and search engines.

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Fig 8: Enhancements to listening experience per function

The next results match with previous data. The most wanted functions for students are streaming music and storing music. Working people prefer a CD drive. Both groups find it important to listen to music anywhere.

Fig 9: Must have functionalities

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The open question produced a lot of input and data. 11 out of 24 students mentioned streaming music and downloading for an audio device. Because the online music services score low in the closed question, you can conclude that people don’t want to pay for downloading. Further they mention that a device should suggest songs. 10 out of 24 students mentioned the portability of a device. Key words we connected with portable are small and light, listen music anywhere, long battery life of device. 3 out of 24 students mentioned the audio quality. Key words we connected with that are high quality/bit rate and surround sound. 5 out of 24 students didn’t answer or didn’t understand the question.

The open question for the working people resulted in the following observations. 13 out of 21 working people mentioned portability. Key words connected to this are mp3 player, pocket size, long battery life, in combination with a phone. 4 out of 21 working people mentioned other applications such as playing videos, display other background album information and browsing the internet. 5 out of 21 working people didn’t answered or understood the question.

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Conclusions

Survey Overall the survey enabled us to answer the research question. However, there are a few assets that can be improved.

The number of participants was very low after initial publishing. We therefore used personal contacts to fill in the gaps and get a higher response rate. This is pretty risky to do, because these participants might be biased towards the survey. It’s better to get objective participants. Another implication of the low response rate was that we didn’t have an even distribution among our two defined user groups. We had to broaden our target groups to draw a conclusion. It’s better to avoid this in the future. Changing the sample frame / target group has a big impact on the results; it might even provide the ‘wrong’ conclusions.

The survey was published on international and Dutch websites and forums. The majority that filled in the survey was Dutch, there were only 2 international participants. In the answers we got from the open questions you can see that some of the participants had troubles with the level of English used. It might have been better to translate the survey to Dutch or to put more focus on getting international participants.

Some of the questions in the survey proved irrelevant to our research question, the results weren’t used to draw any conclusions. For instance, we didn’t take the last question about kids into account. In retrospect this is easy to conclude, up front this is a lot harder. It therefore isn’t ‘wrong’ that there are some irrelevant questions, as long as there aren’t too much.

ResultsLooking at the results the following can be concluded:

People listen to a lot of music on a regular day: around 4 hours on average. Students listen to a lot of digital music whereas the working group still listens a lot to CD and radio.

People want as many features as possible in their audio device (see fig. 8). When asked for functions that enhance the music listening experience, all the provided features score high. Only one category scores ‘undecided’: touch screen. This means that in this part of the survey, people look at added functions instead of ‘core’ functionalities. There are no huge differences among the different features, if possible they’d like to have them all. The minor differences that can be seen get clearer in the second part.

When asked for three must have functions (see fig. 9), people have to leave out certain features that don’t really appeal to them or that will not provide a clear enhancement to the listening experience.

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Both groups want to listen to their music ‘anywhere’. For the other features, there are distinctions among the two user groups. The students prefer streaming and storing capacities, whereas the working group prefers to have a CD player and radio functionalities. This is in line with the current listening behavior (see fig. 6 and 7). These results also resemble the stats in fig. 8.

The open question digs a little deeper into the expectations the participants have from an audio device that promises to deliver ‘a world of wi-fi music at your fingertips, on every corner of the globe’. Portability got the most mentions in both groups. People expect they can listen to music anywhere they want, the device has to be portable. People also expect they can listen to any music, not just their own. They want the ability to download or stream music onto the device, even if they don’t own the music themselves. They’d also like the device to suggest new songs that fit their taste. This need is quite remarkable when looking at the results in figure 9: online music services score very low. An explanation might be that people do not want to pay a subscription to any of these services, but expect it to be for free.

Logitech Squeezebox TouchWhen reflecting the results on the functions the Logitech Squeezebox Touch, we can conclude the following:

FunctionsThe core functions that Logitech provides (Streaming, Internet Radio, Online music services and touch screen interaction) and secondary functions seem to match pretty well with the needs of the participants in both groups. There are only a few missing features.

For the working group the absence of a CD player might be an issue, it’s not for the students, they prefer streaming.Both groups want to listen to their music anywhere, but since the Squeezebox is a part of a fixed system it isn’t portable and therefore doesn’t deliver music anywhere, only within the environment it’s used in (home use). This is an issue for some people, but not for people that are looking for a home solution.

The touch screen interface doesn’t seem to be a key feature the participants want, but seen in fig. 8 it would be a nice addition.

We can’t say anything of the functionalities that other audio devices provide compared to the Logitech Squeezebox, so we can’t conclude if the Squeezebox is a good choice over other similar devices on the market.

On the basis of this, the Logitech Squeezebox Touch might be a viable solution for people looking for an audio device for home use.

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Market promiseThe market promise Logitech makes, ‘a world of wi-fi music at your fingertips, on every corner of the globe’, triggers expectations from the user. We can conclude that these expectations don’t really match the functionalities that Logitech provide. People expect a portable system when a promise is made that you can listen to your music on every corner of the globe. However, the Squeezebox is only intended for home use. This doesn’t match the expectation.The participants want to be able to download music to this device, but previous results (fig. 9) showed they weren’t really interested in the way Logitech provides this with the Squeezebox. They have more expectations than Logitech can deliver on this part.The touch screen is perceived as merely a gimmick, a nice added function but no necessity. The user doesn’t really have a lot of expectations from this feature.

AdviceThe functions that Logitech provide are in line with the needs of the different users. People looking for an audio device for home use might be interested in the solution that Logitech provides with the Squeezebox touch. However, we can’t say anything about the provided functionalities compared with competing audio devices on the market. A different survey could point out their placement in the market. Based on that, an advice on revising the features could be given. The results from our survey are unable to do so.

Our results did show a mismatch between the market promise and the expectations the user has. The user expects a portable system that enables them to listen anywhere, and any music they would want. The Squeezebox isn’t able to provide this to the user. It would be advisable to revise the slogan ‘a world of wi-fi music, on every corner of the globe’. Logitech should focus on the fact that it’s an audio device for home use. Don’t imply that the system can be used anywhere, as this is just not true. Making false promises to the user can damage the brand.

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Individual reflections

VivianThis assignment is a good start to get insight in making a survey and the market proposition and on the other hand the expectations of the consumer. First we got some general insight on the market of a product and the different consumers in that market. After this and some general rules on making a survey, we were left alone to make set-up a whole survey. This was very hard and we couldn’t make clear variables and questions which related to each other and where we could draw good conclusions on. After that we improved our survey several times and adjusted our goal. But still I couldn’t really see why we wanted to ask these questions. I couldn’t make the connections between questions and how you could draw conclusions out of that. Eventually in the end when seeing the answers and results on the questions I could see the related questions in the survey we made. What kind of information a certain question provides was clear. Beforehand I didn’t oversee that. I’ve learned now to first think really good about your goal and about the structure of the questions. I now know which questions result in what kind of information. I’ve also learned that spreading a survey is not that easy and need to reach many people before you have a amount of useful data.

Within the business process competency I’ve learned that there is more then only the product and how you present it. It is only a success when it matches the expectations of the consumer. Within the Industrial Design department we spend no time on how to bring a product on the market and what kind of factors there are within a market. I’ve learned more about that now too.

For in the future when making a survey I know for what purpose I do it and what kind of information I want to get out of it.

JeroenInitially I expected this assignment to go deeper into constructing a survey and analyzing data. However, the latter part was only lightly touched. This was a little disappointing at first, because I think the statistical part is quite essential when conducting a proper survey. Knowing what to do with the data not only helps you to answer a (design) question properly, it also makes it easier to built the survey in the first place. Now we didn’t have a clue what the answers to our questions might imply to our research question. I still think in depth knowledge in this field would benefit my ability to construct surveys in the future. It’s a shame that we don’t have the opportunity to gain this knowledge at our department. I might take a minor in this field.

However, the absence of this in the assignment didn’t make it useless to me. Quite the contrary. I learned that even without proper knowledge of statistics, you are able to conduct a decent survey and draw the appropriate conclusions. The open question in our survey really opened my eyes. The

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qualitative feedback we got out of this was very useful. The key to this is formulating the question in the right way and putting it in the right location. This is definitely something I’ll take with me to other assignments and projects. Thanks to this assignment I will make better surveys in the future.

I also liked the link with the business aspects. At Industrial Design we usually stop when we have a prototype. This assignment let’s you think a step (or a few steps) beyond this. The way you promote / put your product on the market has a huge impact on how the user perceives your product. This is something you can already take into account within the design process. It’s not only the functionalities that you give the user, the perceived experience is also influenced by the way you put a product on the market.

The structure of the assignment was pretty good. However, there could’ve been a little more emphasis on explaining the business side. With a few more examples it probably was clearer what was meant with a market promise and how we could find out what expectations these implied. In the first weeks we struggled to formulate a proper question, this held us back a little.It also would’ve been nice if the assignment had a real client. We could’ve gotten feedback from the client on our conclusions, which would make the outcome more purposeful.

Overall I’m glad I did this assignment, the knowledge I’ve gained on conducting surveys will help me to do user tests in future assignments or projects.

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References

1) http://blog.tmcnet.com/blog/tom-keating/gadgets/logitech-viewport-av-100.asp

2) http://www.consumerpsychologist.com/cb_Diffusion_of_Innovation.html

3) http://www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_2000.htm#sample

Used as research material before starting construction of the survey:

http://www.surveysystem.com/sdesign.htm

http://www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_2000.htm#sample

Development of a design analysis model for consumer complaints, Elke den Ouden

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Appendices

Appendix 1: Complete surveyWe would like to ask you to fill in this questionnaire. This questionnaire is part of an assignment for the TU/e department Industrial design.This survey is about audio devices. The goal is to find out how audio devices are used and what kind of functions are expected from a new audio device. The survey consists of three parts.The first part has questions on how you listen music at the moment.The second part is on features you would like to have when buying an audio device.In the third part some general questions will be asked. You can fill out the questionnaire by clicking on the link below.It will approximately take 5 minutes.All the information that we gather will be strictly confidential. The data will not be used for other purposes besides this research. The questionnaire is voluntary. You can withdraw from the survey at any time. If you have any questions regarding the content of this survey please apply to us at any time, email: vjavdburgt@student.tue.nlThank you in advance,Jeroen BunVivian van der BurgtIndustrial Design TU/e

In the first part of this survey wed like to know how you currently listen to music.

1) I listen to music in the following format(s):1. Mp3/digital2. CD3. Radio4. Casette5. Mini Disc6. Other

2) I use the following (audio) devices to listen to music:1. CD Player2. Radio3. Streaming Audio Device / Media centre(home use)4. Computer / Laptop5. Mp3 player / iPod (portable)6. Mobile Phone7. Other

3) I listen to music in the following places within my house:1. Living room2. Kitchen3. Bathroom4. Bedroom5. Garden6. Other

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4) In general, how many hours do you listen to music per day?

In the second part of the survey, wed like to know your interests or needs for certain features in audio devices. Audio devices have only one main purpose: playing music.This part is only on audio devices used within your home, therefore portable players (mp3 players, iPod, walkman etc.) are not considered.

5) When an audio device promises to deliver a world of wi-fi music at your fingertips, on every corner of the globe. What would you expect from this product? Please take your time to answer this question and be as comprehensive as possible.

Lets say you are interested in buying a new audio device for home use, which of these features would be an enhanchement for your music listening experience?

6) CD drive.The audio device has a CD drive so it can play conventional music cds.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to play cds on my audio device an enhancement to my music listening

experience:❏ ❏ ❏ ❏ ❏

7) Streaming.Stream your personal music collection from your computer to your audio device through your home network. Your entire music database is available throughout your house. Your computer has to be powered on to stream music. No music is transferred or copied to the audio device.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

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I would find the ability to stream music on my audio device an enhancement to my music listening

experience:❏ ❏ ❏ ❏ ❏

8) Storing music.The audio device has a harddisk, you can store music on the device.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to store music on my audio device an enhancement to my music listening

experience:❏ ❏ ❏ ❏ ❏

9) Connecting external memory.An external harddisk can be connected to the audio device. Music can be played directly from the external harddisk.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to play music from an external harddisk an enhancement to my music

listening experience:❏ ❏ ❏ ❏ ❏

10) Connecting portable mp3 players.Portable mp3 players (iPod for instance) can be connected to the audio device. You can add music to your mp3 player from your audio device.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to transfer songs from my audio device to my portable mp3 player an

enhancement to my music listening experience:❏ ❏ ❏ ❏ ❏

11) Internet radio.The device is connected to the internet. You can play internet radio directly from the audio device. Regular radio stations are (in most cases) also available through the internet.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to listen to internet radio on my audio device an enhancement to my music ❏ ❏ ❏ ❏ ❏

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listening experience:

12) Online music services.The device is connected to the internet and is able to browse various music stores. You are able to download / purchase music on your audio device. You need an additional subscription + fee to make use of the internet services.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to download/purchase music on my audio device an enhancement to my music

listening experience, considering that I have to pay for an additional subscription:

❏ ❏ ❏ ❏ ❏

13) Touch screen.The device can be controlled through its touch screen. This means you have to be right next to the device in order to operate it, you have to physically touch the device.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to control my audio device with a touch screen an enhancement to my music

listening experience:❏ ❏ ❏ ❏ ❏

14) Remote control.The audio device comes with a remote control. The audio device can be operated anywhere within the reach of the remote control.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to operate my audio device through a remote control an enhancement to my

music listening experience:❏ ❏ ❏ ❏ ❏

15) Listening anywhere within your home.The device can play music within your home wherever you want, not just in one room. You wont need multiple audio devices, just one system.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

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I would find the ability to listen to music anywhere within my own house with just one audio device an

enhancement to my music listening experience:❏ ❏ ❏ ❏ ❏

16) Other media.The audio device supports other media besides music. It can play videos and show pictures for instance. The main purpose of the device maintains playing music.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find the ability to view other media besides music on my audio device an enhancement to my

media experience:❏ ❏ ❏ ❏ ❏

17) Speakers.The audio device comes with speakers. You wont need a seperate speaker system to play music.

Strongly Disagree

Disagree Undecided Agree Strongly Agree

I would find an audio device that comes with speakers an enhancement to my music listening

experience:❏ ❏ ❏ ❏ ❏

18) Would you consider buying a separate speaker system for your audio device?1. Yes2. No3. I already have speakers

19) Which of these features mentioned previously are the most important for you when considering a new audio device? You can pick three.

1. Cd drive2. Streaming3. Storing music4. Connecting external memory5. Connecting mp3 player6. Internet radio7. Online music services8. Touch screen9. Remote control10. Listening anywhere11. Video / pictures etc.

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12. Speakers

In the third and last part wed like to ask some general questions to get an insight in the personal situations of our participants.

20) In which country do you currently live?1. Afghanistan2. Albania3. Algeria4. Andorra5. Angola6. Antigua and Barbuda7. Argentina8. Armenia9. Australia10. Austria11. Azerbaijan12. Bahamas13. Bahrain14. Bangladesh15. Barbados16. Belarus17. Belgium18. Belize19. Benin20. Bhutan21. Bolivia22. Bosnia and Herzegovina23. Botswana24. Brazil25. Brunei Darussalam26. Bulgaria27. Burkina Faso28. Burundi29. Cambodia30. Cameroon31. Canada32. Cape Verde33. Central African Republic34. Chad35. Chile36. China37. Colombia38. Comoros39. Congo40. Costa Rica41. Croatia42. Cuba43. Cyprus

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44. Czech Republic45. Democratic Peoples Republic of Korea46. Democratic Republic of the Congo47. Denmark48. Djibouti49. Dominica50. Dominican Republic51. Ecuador52. Egypt53. El Salvador54. Equatorial Guinea55. Eritrea56. Estonia57. Ethiopia58. Fiji59. Finland60. France61. Gabon62. Gambia63. Georgia64. Germany65. Ghana66. Greece67. Grenada68. Guatemala69. Guinea70. Guinea-Bissau71. Guyana72. Haiti73. Honduras74. Hungary75. Iceland76. India77. Indonesia78. Iran (Islamic Republic of)79. Iraq80. Ireland81. Israel82. Italy83. Jamaica84. Japan85. Jordan86. Kazakhstan87. Kenya88. Kuwait89. Kyrgyzstan90. Lao Peoples Democratic Republic91. Latvia92. Lebanon93. Lesotho94. Liberia95. Libyan Arab Jamahiriya96. Liechtenstein

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97. Lithuania98. Luxembourg99. Madagascar100. Malawi101. Malaysia102. Maldives103. Mali104. Malta105. Marshall Islands106. Mauritania107. Mauritius108. Mexico109. Micronesia (Federated States of)110. Monaco111. Mongolia112. Morocco113. Mozambique114. Myanmar115. Namibia116. Nepal117. Netherlands118. New Zealand119. Nicaragua120. Niger121. Nigeria122. Norway123. Oman124. Pakistan125. Palau126. Panama127. Papua New Guinea128. Paraguay129. Peru130. Philippines131. Poland132. Portugal133. Qatar134. Republic of Korea135. Republic of Moldova136. Romania137. Russian Federation138. Rwanda139. Saint Kitts and Nevis140. Saint Lucia141. Saint Vincent and the Grenadines142. Samoa143. San Marino144. Sao Tome and Principe145. Saudi Arabia146. Senegal147. Seychelles148. Sierra Leone149. Singapore

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150. Slovakia151. Slovenia152. Solomon Islands153. Somalia154. South Africa155. Spain156. Sri Lanka157. Sudan158. Suriname159. Swaziland160. Sweden161. Switzerland162. Syrian Arab Republic163. Taiwan164. Tajikistan165. Thailand166. Togo167. Trinidad and Tobago168. Tunisia169. Turkey170. Turkmenistan171. Uganda172. Ukraine173. United Arab Emirates174. United Kingdom of Great Britain and Northern Ireland175. United Republic of Tanzania176. United States of America177. Uruguay178. Uzbekistan179. Vanuatu180. Venezuela181. Viet Nam182. Yemen183. Yugoslavia184. Zambia185. Zimbabwe

21) What is your gender?1. Male2. Female

22) What is your year of birth?

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23) What is your current occupation?1. Student2. Working full time/part time3. Retired4. (Temporarily) unemployed5. Other __________________________________________________

24) Do you have any children?1. Yes2. No

We thank you for filling out our survey. If you have any comments on the survey or in general, feel free to use the comment box below.

Comments/Suggestions:

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