developing business intelligence using free (or nearly free) online resources
TRANSCRIPT
June 6 2012wwwsteptoecom
Developing Business Intelligence Using Free (or Nearly Free) Online Resources
Christopher Batio
2
What do law firms spend on CI tools
Q Estimate the amount your firm spends annually on CI tools such as software online databases or news access
A 31 said they spent more than $100K
Q Does your firm have personnel for whom CI work comprises more than 50 of their time
A 75 said Yes
3
What tools do people value most
Q What are the most valuable or useful CI tools that your firm has purchased
A MergerMarket West Monitor Lexis AtVantage ShiftCentral Capital IQ Factiva
Q What are the most valuable or useful free CI tools that you use
A Google LinkedIn Company Websites
4
What if hellip
What if you could expand your CI program with little extra cost
Focus on familiarizing entire marketing team with accessible search tools and templates
Subject Research Tools
People and Firm Research Tools
Company and Industry Research Tools
Monitoring Tools
5
Subject Research Tools
US Government Data Warehouses
State data Trade data
Economic data Country data
Wikipedia (yes thatrsquos right)
Building lists
Identifying sources quickly
Your Library Card
6
People and Firm Research Tools
Why you should be LinkedIn to every person in your firm
Pipl
Narrowing down who is who and how to reach them
Fee Fie Foe Firm
Some of the best intel is on your competitorrsquos website
Justia Blawg Search
For people firms trends or issues
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
2
What do law firms spend on CI tools
Q Estimate the amount your firm spends annually on CI tools such as software online databases or news access
A 31 said they spent more than $100K
Q Does your firm have personnel for whom CI work comprises more than 50 of their time
A 75 said Yes
3
What tools do people value most
Q What are the most valuable or useful CI tools that your firm has purchased
A MergerMarket West Monitor Lexis AtVantage ShiftCentral Capital IQ Factiva
Q What are the most valuable or useful free CI tools that you use
A Google LinkedIn Company Websites
4
What if hellip
What if you could expand your CI program with little extra cost
Focus on familiarizing entire marketing team with accessible search tools and templates
Subject Research Tools
People and Firm Research Tools
Company and Industry Research Tools
Monitoring Tools
5
Subject Research Tools
US Government Data Warehouses
State data Trade data
Economic data Country data
Wikipedia (yes thatrsquos right)
Building lists
Identifying sources quickly
Your Library Card
6
People and Firm Research Tools
Why you should be LinkedIn to every person in your firm
Pipl
Narrowing down who is who and how to reach them
Fee Fie Foe Firm
Some of the best intel is on your competitorrsquos website
Justia Blawg Search
For people firms trends or issues
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
3
What tools do people value most
Q What are the most valuable or useful CI tools that your firm has purchased
A MergerMarket West Monitor Lexis AtVantage ShiftCentral Capital IQ Factiva
Q What are the most valuable or useful free CI tools that you use
A Google LinkedIn Company Websites
4
What if hellip
What if you could expand your CI program with little extra cost
Focus on familiarizing entire marketing team with accessible search tools and templates
Subject Research Tools
People and Firm Research Tools
Company and Industry Research Tools
Monitoring Tools
5
Subject Research Tools
US Government Data Warehouses
State data Trade data
Economic data Country data
Wikipedia (yes thatrsquos right)
Building lists
Identifying sources quickly
Your Library Card
6
People and Firm Research Tools
Why you should be LinkedIn to every person in your firm
Pipl
Narrowing down who is who and how to reach them
Fee Fie Foe Firm
Some of the best intel is on your competitorrsquos website
Justia Blawg Search
For people firms trends or issues
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
4
What if hellip
What if you could expand your CI program with little extra cost
Focus on familiarizing entire marketing team with accessible search tools and templates
Subject Research Tools
People and Firm Research Tools
Company and Industry Research Tools
Monitoring Tools
5
Subject Research Tools
US Government Data Warehouses
State data Trade data
Economic data Country data
Wikipedia (yes thatrsquos right)
Building lists
Identifying sources quickly
Your Library Card
6
People and Firm Research Tools
Why you should be LinkedIn to every person in your firm
Pipl
Narrowing down who is who and how to reach them
Fee Fie Foe Firm
Some of the best intel is on your competitorrsquos website
Justia Blawg Search
For people firms trends or issues
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
5
Subject Research Tools
US Government Data Warehouses
State data Trade data
Economic data Country data
Wikipedia (yes thatrsquos right)
Building lists
Identifying sources quickly
Your Library Card
6
People and Firm Research Tools
Why you should be LinkedIn to every person in your firm
Pipl
Narrowing down who is who and how to reach them
Fee Fie Foe Firm
Some of the best intel is on your competitorrsquos website
Justia Blawg Search
For people firms trends or issues
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
6
People and Firm Research Tools
Why you should be LinkedIn to every person in your firm
Pipl
Narrowing down who is who and how to reach them
Fee Fie Foe Firm
Some of the best intel is on your competitorrsquos website
Justia Blawg Search
For people firms trends or issues
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
7
Company and Industry Research Tools
Again with your Library Card
EDGAR
Local Business Journals
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
Monitoring Tools
The value of alerts
Specialty searches
The Wayback Machine
Your history and theirs
GovTrack
Everything Congressional
8
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9
Presenting what you develop
Collaborate with your library to improve both your work and theirs
Basic templates that are email friendly
Collect and share your material on an Intranet
Resolve to make CI present throughout the way your entire BD team works
9