developing apps on the quickbooks platform

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Product Overview: Developing Apps on the QuickBooks Platform Ketan Kittur Director Product Management, Intuit Developer Group

WiFi: QBConnect No password required


Small Businesses Are at the Tipping Point Broad-based Cloud Adoption

•  Richer experiences & more opportunities for SMBs & Pro-Advisors

•  Automate complex processes – payments, shipping, accounting, CRM, personalization

•  What used to take months, now takes minutes

•  30 minutes to setup a store •  Instant insights

37% 78% 2015

Small business adapted to the cloud

2020


Financial Management Center of the Small Business Cloud

The average small business owner is

online for four hours a day. 65%

Bookkeeping and

accounting

65% Generating invoices

and / or accepting payments

58% Managing existing

customer relationships


Running Your Business more Efficiently with the QuickBooks Ecosystem

Orders

Invoices

Paid orders

Ship Data

New sales and Orders

Employee shifts

Payroll

Bills

Insights

Order products Track inventory Sell products Pay employees/Bills Insights


Making developers successful

Growing Business Eg. Access to large user base

Discoverability through marketing channels, Higher retention / sign ups

Awesome Experiences Eg. Ease of development

Time to market

Developer Benefits to Capitalize on the SMB Opportunity


Developer Benefits

Deliver Awesome Experiences

Quickly

Provide Intuit developers with tools and support they need to deliver awesome SMB experiences, globally.

Keep QBO SDKs up to date with new features

Make sandbox available

in non-US markets

Provide support & build

a community

Keep you in the know of platform updates

Enable multi-currency and global tax models

Launch in new markets and improve

documentation


Continued Growth and Enhanced Experiences

QBO APIs and product sandboxes are available in US, UK, CA, AU and IN. API Explorer enables call against sandbox and let’s you view the change in real QBO experience with sample data

Docs, Sample Code & SDKs With every new release of QBO APIs, we promptly update all the artifacts to deliver the changes to you

Help is just a click away. Developer support tickets and live community help you unblock and list on apps.com faster


Raising the Bar on Developer Engagement

340M API Calls/Month

30K Sandbox issued

15K SDK downloads

Thousands of Developers Live Community Engagement


Solving Problems with “Right-for-Me” Apps

Problem: Help me find the right apps quickly! Goal: Apps.com will help customers like Jack discover and connect right apps in under a minute.

The Success of Users QBO User: Jack Forman Current singer for Recess Monkey and on-air radio host for SiriusXM Kid’s Place Band manager responsible for finances.

The Success of Apps.com •  In last two years, apps in our app store

grew more than 500% to roughly 300 apps.

•  App Store provides a great choice of solutions to SMBs

•  Apps Personalization will help SMBs easily find and connect apps they use and discover new “right-for-me” apps


Developer Benefits

Grow My Business

Developers grow their business with app discovery experiences that generate qualified leads and higher customer conversions

Creating a Personalized Experience for Every User •  Easily connect apps that SMBs already use

•  Intelligent & category-specific searches

•  Business-based recommendations

Connect Apps Recommend For Your Business Type


A Year in the Making…

These product capabilities have enabled us to increase SMBs connecting to QuickBooks by 5X in last couple of years.

Reimagined DevX Completely new developer experience to address VOD

New App Store Apps.com & QBO apps tab in sync

Payments APIs Beta launch of REST based QB Payments APIs

Improved Dev Tools Sandbox, SDKs & Sample Apps

Global App Store Ability to offer 3P Apps in five major geographies.

Oauth1.0 Samples Sample in multiple languages to enable faster development.

Accounting API Enhancements Multi-currency Reporting enhancements Improved payroll integration

App Store Personalization Personalization based on SMB profile and propensity models

Apps Categories Addressed top VoC by categories all the apps

Mobile Optimized App Store Enable SMBs to connect their apps to QBO from the device of their choice.

Payment APIs GA w/ ACH & Wallet E2E payment developer experience complemented with world class feature set.

API Docs Enhancements Faster load times & discovery for huge QB API docs pages.

GSA powered App Search Google search enabling App Discovery in apps.com & apps tab.

Referral App Listings Ability to list mobile-only apps on apps.com

Dev Hub/App Resources New destinations with focus on driving Dev & SMB enagement

Global Sandbox Sandbox (API & Product) for each country supported by app store

New C2QB Buttons Brand new buttons to match modern app experiences

November 2015 October 2014


Product Demo


Up Next

Lori Fraleigh Director, Developer Relations

@lorifraleigh


Panel Discussion

Ben Zittlau Jobber

@benzittlau @GetJobber

Matt Gritters SalesPad

@GrittersMatthe @7th_Stage

Colin Hewitt Float

@colinhewitt @FloatApp

Shaun Clark InvoiceSherpa

@invoicesherpa

Join the conversation #QBConnect Join the conversation #QBConnect

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developing apps on the quickbooks platform

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