developing apps for developing countries - natalie pistunovich - codemotion milan 2016
TRANSCRIPT
DEVELOPING APPS FOR DEVELOPING COUNTRIES NATALIE PISTUNOVICH
@NATALIEPIS #APPSFORAFRICA
MERCATOR PROJECTIONGIVES THE RIGHT SHAPES OF LAND MASSES
FLAT EARTH
GALLS-PETERS PROJECTIONGIVES THE CORRECT AREA
MERCATOR PROJECTIONGIVES THE RIGHT SHAPES OF LAND MASSES
GALLS-PETERS PROJECTIONGIVES THE CORRECT AREA
IN NUMBERS
Africa Europe North America
Countries 54 48 23
Population 1,1B 0,7B 0,6B
Area 30,2M km² 10,2M km² 24,7M km²
Languages 1250-3000 225 350
Official Languages 26 24 4
wikipedia
DATA CONSUMPTION IN 2015
Africa Europe North America
Internet Traffic 1,1 EB 13,4 EB 15,8 EB
Mobile Traffic 240 PB 978 PB 557 PB
Cisco VNI Complete Forecast Highlights Tool
DATA CONSUMPTION IN 2020
Africa Western Europe North America
Internet Traffic 8,6 EB 39 EB 44,7 EB
Mobile Traffic 3,9 EB 7,2 EB 3,2 EB
Cisco VNI Complete Forecast Highlights Tool
MOBILE VS. LANDLINE IN 2016
http://www.itu.int/
0
0,2
0,4
0,6
0,8
Americas Europe Africa
30%
76%78%
7%
30%19%
landline subscriptionmobile subscription
PROJECT LOONCREATING AN AERIAL WIRELESS NETWORK
PROJECT LINKBUILD METRO FIBER AND WI-FI NETWORKS
PARTNERSHIP BETWEEN FACEBOOK AND SAMSUNG, ERICSSON, MEDIATEK, OPERA SOFTWARE, NOKIA AND QUALCOMM TO BRING AFFORDABLE ACCESS TO SELECTED INTERNET SERVICES
INTERNET.ORG / FREE BASICS
PROJECTS AQUILA & SKYBENDERSOLAR-POWERED PLANE BEAMING INTERNET
COMMON DEVICES
USA
Europe
Middle East
LATAM
APAC
Africa
Global Median
0 30 60 90 120
smartphonefeaturephoneno cellphonen/a
spring 2015 GlobalAttitudes survey, PEW research center
COMMON SMARTPHONES IN AFRICA
IGDP
internet’s contribution to economy as a share of the GDP
McKinsey
APP EXAMPLE: M-PESA
• Mobile phone based money transfer, financing and micro-financing service
• Launched in 2007 by Vodafone and Vodacom
• Available in: Africa, Asia, Balkans
• Allows users to deposit, withdraw, transfer money and pay with a mobile device
• 2016 revenue: $22M
CANT CHARACTERISE THAT
Gini-coefficient of inequality
0
17,5
35
52,5
70
Norway Germany Sudan UK Nigeria USA Congo Kenya South Africa Seychelles
LOCAL DEMAND FOR APPS
• Medical
• Educational
• Financial
• Weather
• Tourism
• Entertainment
• Social media
• Sharing
CONVINCED YET?
CHALLENGES
• Freedom
• State-Sponsors surveillance
• Regulation to control online media
• Detention and arrest of social-media activists
38%
55%
7%freepartially freenot free
CHALLENGES
• UX
• Probably not what you’re used to
• Localization
• Translations
• Symbols
• Social norms
THANK YOU
@NATALIEPIS #APPSFORAFRICA