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Developing and marketing cognitive products: ranging from life style and prevention to medical nutrition Juliane Hellhammer, PhD daacro Full Service CRO booth 146

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Page 1: Developing and marketing cognitive products: ranging from …d3hip0cp28w2tg.cloudfront.net/uploads/2015-11/juliane...Positive effects of soy lecithin-derived phosphatidylserine plus

Developing and marketing cognitive products:

ranging from life style and prevention to medical

nutrition

Juliane Hellhammer, PhD

daacro – Full Service CRO – booth 146

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Regulatory framework Europe – USA – Canada – Japan …?

Science Known or suspected physiological effects?

Further steps More evidence needed?

Mechanisms of action?

Nutrient – biological effects – marketing strategies

© daacro 2 Juliane Hellhammer

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Nutrients & Health

© daacro 3

Prediction & Prevention

Disease Health

First awareness of

illness symptoms

Start of processes

relevant for illness

As the life expectancy of the world’s population has increased within the

last decades, the number of older adults suffering from age-related

health problems, such as cognitive decline, is also expected to rise.

Therefore, testing interventions with the potential to prevent or reduce

loss of cognitive function is important for public health.

Juliane Hellhammer

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STRESS as a risk factor

© daacro 4 Juliane Hellhammer

Stress-induced behavioral and physiological changes

modulate brain activity and neurocognitive performance

in healthy subjects.

These negative effects of stress on memory and other

cognitive functions have been widely explored in

numerous research projects using a wide range of

methodologies including alternative medicine.

Next to a growing ageing population, stress (as one of

the most rapidly increasing risk factors for health

impairment) calls for action.

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© daacro 5 Juliane Hellhammer

STRESS response and cortisol function

The human brain uses about 50 % of the

body’s overall energy reserves.

Its energy balance is sustained by the

release of the hormone cortisol which

mobilizes the energy supplier glucose.

In stressful situations cortisol is released to

enable the brain and the body to respond to

the stressor.

However, very high cortisol levels result in

damaging effects on the brain and the

immune, metabolic and cardiovascular

systems.

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© daacro 6 Juliane Hellhammer

The selfish brain - hypothesis

concentration ability irritability

arousal distractability

mental fatigue, etc. memory consolidation, etc.

Cortisol hypo-reactivity

Cortisol hyper-reactivity

Desired treatment effects should normalize the cortisol levels

The supply, demand and need of the brain as final consumer

under conditions of psychosocial stress → cerebral energy

homeostasis has highest priority in human energy metabolism.

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© daacro 7 Juliane Hellhammer

Measuring responses to psychosocial stress

The Trier Social Stress Test (TSST)

– a protocol for assessment of individual responses to an acute stressor under

controlled laboratory conditions.

The classical Trier Social Stress Test - protocol - 15 minutes

Intro

2 min

Preparation

3 min

Job Interview

5 min (3+2)

Mental Arithmetic

5 min

Kirschbaum, C., Pirke, K.-M., Hellhammer, D.H. (1993). The ‚Trier Social Stress

Test‘- a Tool for Investigating Psychobiological Stress Responses in a

Laboratory Setting. Neuropsychobiology, 28: 76-81.

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© daacro 8 Juliane Hellhammer

The Trier Social Stress Test protocol

More than 20 years and many hundred clinical trials have provided a broad

database for stress measurements.

Different versions for children & adolescents, groups, etc. have been

established and include a variety of methods, such as cognitive testing,

imaging, biomarkers, perceived well-being…

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An example: Effect of phospholipid nutrients

on brain function

© daacro 9 Juliane Hellhammer

• Phospholipids (PL) are a major component of cell

membranes (phospholipid bilayers)

• PL constitute > 60% of total brain lipids

• PLs are characterized by different head units (PC, PE, PI,

PS, PG)

• PLs perform vital functions within the body by supporting

cognitive function, cardiovascular health, nerve health,

liver function and digestion

• Dietary sources: fish, meat, egg, soy and milk

• Dietary PL has a good oral bioavailability and may crosse

the blood brain barrier

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Phospholipids (PL) and brain function

© daacro 10 Juliane Hellhammer

Represents % of the brain PL Function

PC Phosphatidyl choline

33-37%

key building block of membrane bilayers and provides choline

for Acetycholine (ACh) synthesis and transmission

PE Phosphatidyl ethanolamine 36% key building block of membrane bilayers

PS Phosphatyidyl serine

10-20%

plays a key role in biosynthesis and release of

neurotransmitters

is neurotrophic, increasing total number and size of neurons

PI Phospatidyl Inositol

2-5%

key membrane constituent and a participant in essential

metabolic processes

SM Sphingomyelin 11% contributes to myelination of neurons, is required for the activity

of a number of membrane-bound proteins and is also a source

of choline. SM not found in plants.

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© daacro 11 Juliane Hellhammer

• Since 1992, with very good bioavailability (Shinitzky, 1999)

• Kinetic: soy lecithin-derived PS is absorbed and

metabolized, with elevated serum levels 1.5 h after an oral

administration

• 1. clinical trial with 72 subjects aged 60-80 yrs: 3 months

intake of 300 mg/day vs. placebo with positive effects on

memory and mood (Gindin et al., 1995)

• 2. study showed beneficial effects of a 1 month intake of 300

mg/day on perceived stress in a mental arithmetic task

(Benton et al., 2001)

Lipogen‘s soy lecithin-derived phosphatidic acid (PA)

and phosphatidylserine (PS)

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© daacro 12 Juliane Hellhammer

I. Efficacy and safety of Lipogen‘s PSPATM

A 4-week double-blind,

placebo-controlled,

randomized study conducted

with healthy subjects: PSPA™

(400 mg) can reduce the

endocrine (ACTH and cortisol)

and perceived stress response

in a laboratory stress condition

(TSST).

Time before and after the TSST (min)

- 1 + 1 + 10 + 20 + 30 + 45 + 60

Sa

liva

ry c

ort

iso

l (nm

ol/L

)

-4

-2

0

2

4

6

8

10

12

14

16

Placebo Group (n=19)

PAS 400 mg Group (n=16)

TSST

Hellhammer, J., Fries, E., Buss, C., Engert, V., Rutenberg, D., Hellhammer, D.H. (2004). Effects of soy lecithin phosphatidic acid

and phosphatidylserine complex PAS on the endocrine response to mental stress. Stress, 7(2): 119-126.

Effects on stress?

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© daacro 13 Juliane Hellhammer

II. Efficacy and safety PSPATM

1. Study. A 3-months double-blind, placebo-controlled

study performed in healthy volunteers: PSPA™ can

improve memory, mood and cognitive function in elderly

subjects.

2. Study. A 2-months randomized, double-blind, placebo-

controlled study performed in patients with Alzheimer’s

disease (AD): PSPA™ can stabilize daily functioning,

emotional state and self-reported general conditions in

AD patients.

More M., Freitas U., Rutenberg D. (2014). Positive effects of soy lecithin-derived phosphatidylserine plus phosphatidic acid on

memory, cognition, daily functioning, and mood in elderly patients with Alzheimer's disease and dementia. Adv Ther. Dec;

31(12): 1247-62.

Effects on cognitive function?

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© daacro 14 Juliane Hellhammer

III. Efficacy and safety PSPATM

A 6-week double-blind, placebo-

controlled, randomized study

performed with healthy males:

PSPA™ (400 mg) can normalize the

stress hormone response to an

acute stress test (TSST) in subjects

with high chronic stress levels. Time before and after the TSST (min)

-2 1 10 20 30 60

Sa

liva

ry c

ort

iso

l (nm

ol/L

)

0

2

4

6

8

10

12

14

16

Placebo Group

PAS 400 mg Group

TSST

Hellhammer, J., Vogt, D., Franz, N., Freitas, U., Rutenberg, D. (2014). A soy-based phosphatidylserine / phosphatidic acid complex PAS

normalizes the stress reactivity of hypothalamus-pituitary-adrenal-axis in chronically stressed male subjects: a randomized,

placebo-controlled study. Lipids in Health and Disease 2014, 13:121

Effects in chronically stressed

subjects?

Mechanisms of action?

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© daacro 15 Juliane Hellhammer

PSPATM and products on different markets

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© daacro 16 Juliane Hellhammer

Reduction of discomfort for women suffering

from premenstrual syndrome (PMS)?

A 4-month double-blind, placebo-controlled,

randomized study performed with 40 females : can

a 3-month intake of PSPA™ (400 mg) reduce

symptoms associated with PMS?

US Patent published July 2013:

Compositions and methods for alleviating

symptoms associated with premenstrual

syndrome and premenstrual dysphoric

disorder

US 20130171269 A1 Ongoing study

IV. Efficacy and safety PSPATM

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© daacro 17 Juliane Hellhammer

PSPATM … now it get‘s interesting

Meaning …

• clinical studies in line with regulatory

guidelines and company strategies

• and at the same time, including scientifically

innovative ideas and methods

This will lead to sustainable results and

accelerate product development. New areas

for application will become accessible.

Suspected mechanism of action

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© daacro 18 Juliane Hellhammer

Further aspects for development of

functional nutrients

Exploring human brain function remains a challenge, here stress protocols will

remain a helpful tool

Sensitive methods and proper defined study populations (sub-population, age,

duration of treatment) are critical

Personalized nutritional supplementation by endophenotyping subjects

neuropatternTM

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Stratified nutrition: targeting stress endophenotypes

Axes Systems Function Nutrients

Glandotropy CRF, ACTH, Cortisol energy supply of the brain Example:

phospolipids

Ergotropy norepinephrine,

epinephrine

enhancement of cognitive

and physical performance

Example:

tyrosine

Trophotropy serotonin, vagus regeneration, resilience, Example: tryptophan

W.R. Hess

Swiss Nobel Laureat

Juliane Hellhammer © daacro 18

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© daacro 20 Juliane Hellhammer

Other dietary nutrients that may influence

cognitive function

Micronutrients: vitamins and trace-

elements

Secondary metabolites extracted from

natural products (plants and medicinal

mushrooms)

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© daacro 21 Juliane Hellhammer

Micronutrients

(vitamins) Function

Effects (based on human

clinical trials) Sources References

Vitamin B6

(pyridoxine)

is involved in the

synthesis of some

neurotransmiters;

beneficial effect on

premenstrual depression

sunflower seeds,

pistachio nuts, fish

Wyatt et al., 1999

Vitamin B9

(folic acid)

preserves brain during its

development and memory

during aging

Deficiency of vitamin B9 in

elderly population decreases

intellectual capacity

liver, eggs, many

green vegetables

(cress, spinach, leeks,

lentils, asparagus,

broccoli, coliflower),

maize, chickpeas,

almonds, chestnuts

Hassing et al., 1999

Vitamin B12

(cyanocobalamin)

is involved in the

synthesis of some

neurotransmiters;

Deficiency of vitamin B12

induces neurological

disorders, e.g. adolescents

who have a borderline level

of vitamin B12 develop signs

of cognitive changes;

improves cerebral and

cognitive functions in older

cobalamin-deficient persons

meat, fish, shellfish,

soy products, eggs

Louwman et al., 2000;

van Asselt et al., 2001

Vitamin E

(alpha-tocopherol)

it is a lipid-soluble

antioxidant that can cross

the blood-brain-barrier;

directly involves in

nervous membrane

protection

it is used to prevent

dementia among healthy

adults, e.g.the risk of

dementia is significantly

increased for the lowest

vitamin E concentration

compared to highest one

eggs, vegetable oils,

cereal germs, salad,

cabbage, spinach

Larrieu et al., 2004;

Bourre, 2006; Gestuvo & Hung, 2012

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© daacro 22 Juliane Hellhammer

Micronutrients

(trace elements) Function

Effects (based on

human clinical

trials)

Sources References

Iron is necessary to

esure oxygenation

and to produce

energy in the

cerebral

parenchyma (via

cytochrome

oxidase), and for

the synthesis of

neurotransmitters

and myelin

Iron deficiency is

found in children with

attention-

deficit/hyperactivity

disorder (ADHD)

liver, mussels,

oysters, lentils,

beans, spinach

Konofal et al.,

2004

Zinc plays a role in

cognitive

development

Zinc deficiency

impairs whole-body

accumulation of

polyunsaturated fatty

acids and thus brain

supplying could be

affected e.g., zinc

deficit induces

behavioral changes

oysters, beef

and lamb meat;

wheat germs,

spinach

Cunnane et al.,

1995; Golub et

al., 1995

Bourre, 2006; Gestuvo & Hung, 2012

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© daacro 23 Juliane Hellhammer

Secondary

metabolites in

Plants

Function

Effects (based on

human clinical

trials)

Sources References

EGb 761 extract

of

Ginkgo biloba

it may improve

brain function by

changing

cerebrovascular

circulation through

cerebral

vasodilation,

reducing blood

viscosity, reducing

oxygen free

radicals

Can stabilize and, in

a substantial number

of patients, improve

the cognitive

performance and the

social functioning of

demented patients;

However, the

beneficial effect of G.

biloba for people with

dementia or

cognitive impairment

is inconsistent

Ginkgo biloba Pierre et al.,

1997

Ginseng

saponins

extracted from

Ginseng

it is an adaptogen,

a substance that

increases

resistance to

physical, chemical

and biological

stress

it shows promising

results for improving

glucose metabolism

and moderating the

immune response

which may have

implication for

cognitive function

Ginseng Shergis et al.,

2012

Gestuvo & Hung, 2012

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© daacro 24 Juliane Hellhammer

Secondary

metabolites in

medicinal

mushrooms

Function

Effects (based on

human clinical

trials)

Sources References

Polysaccharides

& triterpenes

extracted from

medicinal

mushrooms

can increase the

body’s ability to

resist the

damaging effect of

stress via

stabilizing the

normal

physiological

processes; anti-

aging properties

polysaccharide

extract of medicinal

mushroom has been

showed to improve

symptoms of

neurasthenia, a

condition

characterized by

nervous exhaustion

Cs-4® obtained from

medicinal mushroom

can improve well-

being and exercise

performance in

healthy elderly

participants

Ganoderma

lucidum

Cordyceps

sinensis

Tang et al.,

2005

Chen et al.,

2010

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© daacro 25 Juliane Hellhammer

Genetic predisposition,

Environment, Lifestyle

Cognitive tests & MRT for detection

of vascular lesions,

neurodegeneration, cognitive decline

Irreversible brain

changes

Progression of dementia

Phase I

(intact brain)

Phase II

(first changes in the brain function)

Phase III

(clinically diagnosed dementia)

Agein

g

nu

trie

nts

to

pre

ve

nt

co

gn

itiv

e

dec

lin

e

Disease prevention through healthy diet

and nutrition

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© daacro 26 Juliane Hellhammer

Summary and future directions in

development of functional nutrients

Nutrients may play a major role in preserving

cognition in an aging society

Though limited, there is evidence for potential

interaction with other therapies

Additional investigations of the responsible

mechanisms for nutrient effects on cognitive health

are needed including tailored clinical trials

Big data or N=1 trials? Mayer et al., 2014 J Neurosci 34

(46): 15490-15496

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daacro background & approach

© daacro 27 Juliane Hellhammer

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© daacro 28 Juliane Hellhammer

Contract research daacro ∙ all services from one source Making sponsor‘s needs ours

Project planning ∙ Clinical study site ∙ Monitoring ∙ Data management ∙

Biostatistics ∙ Medical writing ∙ Scientific expertise and consultation

www.daacro.com

Thank you for your attention!