developing an it strategy
DESCRIPTION
Created for the Superfast Broadband projectTRANSCRIPT
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WelcomeDeveloping an IT Strategy
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Plan for the afternoonIntroduction – Set the Scene
Cloud Software - Line of Business & CRM
Digital Marketing
Direct Marketing
Social Media – Twitter, Facebook, Blogging
Your Website
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Introduction
Me
Cloud2020
Superfast Business
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Ever changing landscape
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Technology Timeline
19
93 1
99
8 20
01 2
00
7
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The Future
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Cloud SoftwareIntroduction
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What is Cloud Computinga model of computer use in which services
stored on the internet and provided to users on a subscription basis
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What people are saying
Pay as you Go
No Capital
Expenditure
Fantastic Scalability
A Game Change
r
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Let’s use asimple analogy…
Say your business is doing so well, you need
to move into NEW offices
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You have the choice…
You can either
Build a new office or
Rent an office Space
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How many employees do I have?
Am I planning to expand?
How long do I plan to own the business?
Will I always need an office?
If you build your own…
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Lighting
Flooring
Lay out
Floor Plan
Décor
Design
But, you can make it your
own…
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After the office is built:
You’re responsible for the maintenance of the building…
Heating and Cooling Electricity
Council Tax
Water
But…
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The Alternative:Renting
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There are many builders
building offices already
It’s easy to grow or downsize
1 unit can be converted to
more…
You don’t have as many opportunities to make it
your own
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Double Glazing
On the plus side…Builders provide and use high value materials and
Ensure that you have aGood quality infrastructure
Green/Eco-friendly MaterialsHigh Speed internet
High Capacity Electricity
Standards Regulations
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What’s more…
You don’t have to worry about maintenance cost
And it’s pay-as-you-go
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But what does that mean for Cloud Computing?
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You’re probably using the cloud
already
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Office 365
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CRM
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Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects
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CasesLeads and Opportunities
Accounts:Parent and Sub Accounts
Entities
Contacts
Activities
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Cloud vs On-Prem
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Example • Server (s)
• Server software
• Server suitable Internet Connection
• Anti Virus Software and Spam Filters
• Microsoft Office Applications
• Web conferencing / online meeting
tools
• Back-up tools
• Electricity
• Insurance
• Security
• Server maintenance
Vs.
• Office 365/other cloud productivity
products
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Always the Latest and Greatest
Work from Anywhere
What are the Key Benefits?
Improved Document
Collaboration
Plan of Action
Disaster Recovery
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Key Benefits
Greater Control Over Documents
Higher level of Security
Improve Competitiven
ess
Scalability
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Any Questions?Cloud?Upgrade?CRM?Devices?DemoFree Cloud Tools for BusinessTools you may already have
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Digital MarketingWhere to start
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Digital Marketing Key Areas
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WebsiteEmail Marketing
Analytics
Social Media
Digital Marketing Key Areas
SEO
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Statement of Work
Kick Off
Test
Launch
Optimise
Have a Plan
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Email MarketingThe 80/20 ruleWhere to get startedWhen to sendWho to send to – contacts/prospectsWhere to get data – Data protectionMessaging/Content Gauging responseManaging resourceNewsletter generation
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Social Media
The difference?
Content
Scheduling posts
Social Media Management
Monitoring effectiveness
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Direct MarketingOverview
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Questions?