PROPRIETARY

Developing a value proposition for a U.S. services business

By Michael Million

PROPRIETARY

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A flexible architecture

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How we might talk about the concept with a CXO

POV Today’s healthcare providers need to increase productivity of their systems to thrive in the new reality of healthcare; but they need to do it in ways that work within their individual business operations.

Value Proposition

Productivity, the way you want itWhether harnessing the scale of large, complex systems with the most sophisticated enterprise solutions or equipping internal services teams to respond quickly to operational delays and lower short and long-term costs, Company X helps providers increase their productivity in ways that are in-synch with their individual operations.

Pillars Flexible & Adaptive

Highly flexible, open-minded and customer focused to define solutions (offers and terms) that fit your, specific needs

Executional Excellence

The most robust infrastructure and a proven ability to execute across your vast network,

Intelligent & Advanced

The most advanced technologies that provide insights resulting significant (not incremental) and enduring (not short-term) improvements

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How we might talk about the concept with a department head

Value Proposition

Company X helps providers increase their productivity in ways that are in-synch with their individual operations.

Offer areas People

Equipping those who doWe help providers boost employees’ output and improve their skills through world class training and capability building. We work closely with services teams in ways that make them achieve their specific objectives, and serve their institutions.

Planning

Laying the foundation for operational improvementWe help providers make difficult long-term decisions about their operations in ways that align with their business and patient focus, by providing strategic resource planning grounded in what will matters most to the organization’s future financial health.

Assets

Optimizing systems to perform better We integrate smart technologies and analytics that enable providers to keep track of their entire asset base and continuously improve its utilization for efficiency, patient safety, and resiliency to changing demands.

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How we might translate the value proposition

In-house Outsource

CXO

POV • Healthcare providers are unique, but they all need to increase their productivity in ways that work with their, individual business operations

Value Prop

• Emphasize: equipping internal services teams to respond quickly to operational delays and lower short and long-term costs

• Emphasize: harnessing the scale of large, complex systems with the most sophisticated enterprise solutions

Pillars • Emphasize: Customer Service

• Strong second: Substantial

• Emphasize: Intelligence

• Strong support: Substantial

Dept. Head

POV • Healthcare providers are unique, but they all need to increase their productivity in ways that work with their, individual business operations

Value Prop

• Emphasize: equipping internal services teams to respond quickly to operational delays and lower short and long-term costs

• Emphasize: harnessing the scale of large, complex systems with the most sophisticated enterprise solutions

Offer areas

• Emphasize: Assets

• Strong second: People

• Emphasize: Assets

• Strong support: Planning