developing a sustainable roof rating system center for environmental innovation in roofing 816...

Developing a Sustainable Roof Rating System

Center for Environmental Innovation in Roofing816 Connecticut Avenue, NWWashington, DC 20006www.roofingcenter.org

Sustainable Roof Rating System

Agenda

•The Pitch: Why a rating system?

•The Product: Key rating system details

•The Plan: From pre-launch to operation

•Board Action Items

•The Future


Why a Roof Rating System?•Whole building rating systems like LEED

fail to address critical roof-related issues:

– The many ways roofs contribute to energy and environmental goals

– The multiplier effect of the re-roofing market

– The importance of roof durability in achieving sustainable buildings


Why a Roof Rating System?

•A roof rating system is critical to meeting the national goal of “net-zero energy buildings”

– Roofs are among the few building components that can save energy and produce energy

– Buildings will never achieve net-zero energy without using the roof as a clean energy platform

– If we start today, we can install a “net-zero” roof on every building in the nation within 15 to 20 years.



•No green building can stay green without a durable, sustainable roof

– Roof leaks and water damage are the leading cause of premature building failure

– New demands on roofs (water collection, energy production, etc.) require even higher levels of durability to assure long-term building performance


Why a Roof Rating System?•A credible sustainable roof rating system

will build value for the entire roofing industry

– Roofing will become a value-added product

– Roofing will become a value-added profession

– The roofing industry will gain influence in building policy, design and purchase decisions



• If we don’t do it, someone else will!

– Non-roofing associations• Rooftop vegetation associations

• Electrical & PV associations

– Standards agencies• Federal agencies: EPA, DOE

• Code agencies: ICC

• Certification agencies: UL / FM / NSF


CEIR’s Mission

Develop an environmentally innovative roof rating system that:

– Establishes our industry as the rating system owner

– Establishes our members as the accredited system providers

– Brings recognition and validation for our customers

• Showcase all the ways modern roofing systems contribute to the environment

• Emphasize the importance of energy: Both saving and producing energy

• Emphasize the importance of re-roofing – an underserved 3 billion square foot market

• Emphasize the importance of roof durability in sustainable buildings

• Make it easy to understand and use to gain rapid public acceptance


Roof Rating System Goals

• Start with low-slope roofing as the highest priority opportunity

• Build on the success of LEED, but add improvements to make the program “roof-friendly”

• Develop a professional working draft to demonstrate the power of the rating system


CEIR Initial Strategy

• Introduction

•Categories & Credits

•Credit Format

•Points & Weighting

•Award Classes


Working Draft

•Re-states our reasons

– The multiple contributions of roofing

– The multiplier effect of reroofing

– The importance of durability

•Re-states our objectives

– Simple and easy to understand

– Reflect current green thinking

– Provide tangible, practical value

Sustainable Roof Rating System Draft

Introduction

• Similar to LEED

– Focus on energy, water and materials

– Opportunity for innovation

– Added emphasis on durability and life cycle

• Major categories:

– Energy Management

– Material Management

– Water Management

– Durability / Life Cycle Management

– Innovation


Categories


CreditsEnergy Management High R Roofs Best Energy Practice Cool Roofs Air/ Moisture Barrier Rooftop Energy Daylighting

Material Management Recycled Content Material Reuse Waste Management Low-VOC Materials

Water Management Storm Water Retention Water Use Reduction

Roof Durability Durable Roof Insulation Roof Drainage Design Roof Traffic Design Wind Resistance Moisture Management Durability Enhancements

Life Cycle Management Roof Maintenance Program Project Quality Management

Innovation in Roofing Design Innovation Exemplary Performance Reg. Roofing Professional

• Intent

– States the objective of the credit (save energy, produce clean energy, reduce Heat Islands, etc.)

• Requirements

– Defines a measureable standard to achieve

– May include pre-requisites and different levels of achievement

• Technologies & Strategies

– Offers suggestions and alternatives for meeting the requirements

• Committee Discussion

– Internal notes to assist review


Credit Format

Format is similar to LEED & Green Globes


Points & Weighting

LEEDWeight

56%

25%

8%

12%

100%

Adjusted Weight:

45%

20%

6%

9%

80%

20%

100%

CEIRPoints:

29

11

5

5

12

62

CEIRWeight:

47%

18%

8%

8%

19%

100%CEIR Target

Durability / Life Cycle

RelevantLEED Credits

Energy-Related1

Material-Related2

Water-Related3

Innovation:

Total Relevant Points

LEEDPoints

29

13

4

6

52

(1) Energy Efficiency:19, Renewable Energy: 7,Heat Island: 1, Daylighting: 2(2) Source:7,Waste Management: 2, Material Reuse: 4(3) Storm Water: 2, Landscaping Reuse: 2


Award ClassesPoints

25-29

30-34

35-39

40-44

40+

45+

Award Class

Basic

Silver

Gold

Gold Plus

Platinum

Platinum Plus

Type of Roof

Any

Any

Any

Gold w/ Energy or Water

Any

Platinum w/ Energy or Water

• Hire/retain/appoint a program manager to coordinate the critical first steps

– Key skills: Fund raising, grant writing, public relations

• Build public awareness through a controlled pre-launch public review

– Coordinated by CEIR research director / research committee

– Use as a tool to support funding campaign

• Identify and recruit strategic partners to build public support

– Major building owners, building media, trade associations, education providers

• Leverage growing awareness with a pre-launch funding campaign

– Coordinated by CEIR program manager


Start-Up Plan: Pre-Launch

• Conduct a national media campaign

– Media releases, convention presentations, trade show presence

• Coordinate market demonstration projects with early partners

– Establish basic procedures for training, project registration, etc.

– Feed results to ongoing media campaign

• Lock-in ongoing program sponsors

– Media, government, trade associations, other non-profits

• Develop ongoing program structure

– Rating system management, training, certification, financing


Start-Up Plan: Initial Launch

• Accept initial rating system draft

• Approve next steps by current CEIR staff

– Craig: Recruit strategic partners

– Jim: Expand buy-in to other industry organizations through a controlled public review process

– Mary: Obtain speaking engagements & media placements

• Approve recruitment of program manager to coordinate funding campaign

– Short-term investment to be covered by a portion of funding campaign receipts


Board Actions


The Future

• 50 Million Sq. Ft. of Rated Roofs (25,000 Roofs)

• Hundreds of Registered Roofing Professionals

• Millions in Added Industry Revenue

Within 5 Years

Within 10 Years• 1 Billion Sq. Ft. of Rated Rooftops (250,000 Roofs)

• Thousands of Registered Roofing Professionals

• Billions in Added Industry Revenue

developing a sustainable roof rating system center for environmental innovation in roofing 816...

Documents

innovative roof rating

sustainable roof roof

rating system owner

key rating system

importance of roof durability

building rating systems

program rooffriendly

sustainable buildings