developing a niche law practice and differentiating yourself
DESCRIPTION
Presentation to law firm lawyers on why they should develop a niche law practice and how to do it. Then how to differentiate themselves from other lawyers.TRANSCRIPT
1Cordell M. Parvin
http://www.cordellparvin.com
Developing a Niche Practice and
Differentiation
2
What We Will Cover
Why have a niche
Discover the right niche for you
How to differentiate yourself
3
Why Have a Niche?
Roy Sutherland Perspective
4
Why Have a Niche?
Market to Everyone
You Market to No One
5
Marketing to Everyone
Time Consuming
6
Marketing to Everyone
Expensive
7
Marketing to Everyone
Challenging
8
Marketing to Your Niche
Narrows Your Focus
9
Marketing to Your Niche
Easier
10
Marketing to Your Niche
Takes Less Time and Effort
11
Discover Your Niche
12What Do You Want to Accomplish?
Discover Your Niche
13What Are You Passionate About?
Discover Your Niche
14
Discover Your Niche
What Are Your Strengths?
15
Select Growing
Industries
Discover Your Niche
16
Discover Your Niche
Sports
Intellectual Property
Banking
Patent Litigation
Energy
Health Care Regulatory
Discover Your Niche
18
You Can Be Dominate Lawyer in Your Area
Discover Your Niche
Client Need
Passion
Strengths YourNiche
19
Discover Your Niche
20
Niche Discovered!
Niche
Recommendations
Trust and Rapport
Visibility
Getting Hired
Credibility
Client Meetings
Relationships
Reputation / Profile
Weak Ties
Weak Tie Reach
22
Strong-Tie Buzz
Weak-Tie Buzz
23
It’s not what you know,
Today it’s who knows what you know
It’s not who you know,
After Niche Discovered
24
After Niche Discovered
Raise Your Visibility and Credibility
25
After Niche Discovered
Understand Industry Business
26
After Niche Discovered
Understand Law that Affects Industry
27My Story
Examples
28
Travis Crabtree
Examples
Internet Law / Commercial Litigation
29
Examples
30
Allison Rowe
Examples
Equine
31
Examples
32
Staci Riordan
Examples
Fashion
33
Examples
34
Examples
Shawn TumaComputer Fraud / Data Security
35
Examples
36
Differentiation
4545
Good Great
37
Differentiate Yourself
vs
Lawyer
38
Differentiate Yourself
“Good” Lawyers Analyze
39
Differentiate Yourself
“Great” Lawyers Analyze and Synthesize
40Differentiate Yourself from Competitors
Differentiate Yourself
41Purple Cow
Differentiate Yourself
42
What Can You Do to Raise Your Visibility and Credibility to Potential Clients and Referral Sources?
Targeted Differentiators
43
First to Market
Investment in Client Technologically Proficient
J&G Construction Law Differentiators
44Full Service Quality Service Policy
Strategically Located
J&G Construction Law Differentiators
45
Your Targeted Differentiators
Targeted Differentiators
46
Objective
Why it is important for each target?
Targeted Differentiators
47
Examples
Kevin O’Neill
48
Examples
49
Examples
Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.
50Cordell M. Parvin
http://www.cordellparvin.com
Developing a Niche Practice and
Differentiation