developing a new digital editorial idea

8/10/2019 Developing a new Digital Editorial Idea

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SPORTALIST


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The Idea

! Online national sports commentator platform

! Community for fans to engage with each other about the sportuniverse

!

Opinion-based posts about:

! Sports, Teams, Matches, Championships, Tournaments, etc.

! Each posts can be:

! Rated, Liked or Disliked, commented on, and shared via socialnetworks

! Homepage posts will be featured by like/dislike and the numbertimes shared

!

Starter location: Italy! Expand to other geographical areas once foothold is created


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Offering & Value

!

User benefits:

! Opportunity to become the sports commentator

!

Community of sports fanatics! Establish unique profile

! Platform thrives off of:

! Fans Passion (Clip)

!

Desire to be immersed in the game

! Bring fans closer to the sports/players/managers etc.

!

A new platform for potential investors (advertisers, etc.) to

engage the fans with


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Price

Basic Account

! Price: free of charge

! Allows users to:

! Visit and view the site

! Visit and view a limited

number of posts

!

Write short posts

! Comment and like posts

! Create unique profile

Premium Account

! Price: 30!/Year

! Same features plus

! Premium Features allow

user to:

!

Utilize more profilefeatures

! Write longer posts

! More opportunities to

move up within the sites

rankings


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User Profile

! Name

!

Brief personal description

!

Published posts and photos

! Specific sports interested in

!

Specific teams interested in


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The Community

! Sports:

! Website area dedicated

to users inputs! Suggestions &

additions of other

sports

!

Teams:! Users will be gathered

according to team

preferences

! Individual ranking

!

Team ranking

! The Rules:

! Report inappropriate

and false posts! Filter system for swear

words

! Decency clause in

Terms of Use section

when registering forsite use


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The Business

Value Proposition

Potential Revenue Streams

Competitive Intelligence

Action Plan


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! To create a committed community:

! Important to design a set of incentives to increase the sense ofbelonging for the users

! User-Role Promotion

!

System based on:

! Positive ratings

! Number of articles written

! Number of Social Interactions (sharing, likes, comments)

! Number of Virtual Rewards

!

Virtual medals, etc. to reward the user who writes the top rated articleof the week

! Temporary Contests

! Design Our Logo

! Best Sport-Photo of the Month

!

Best Commentated Football Match

Value Proposition


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Potential Revenue Streams

! Advertising

! Sporting goods companies

!

Sports teams! Sports and fittness publications

!

Partnerships

! SportItalia

!

SportMediaset

! Premium Accounts


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Competitive Intelligence

The Bad News

! Intense Competition:

! Unattractive industry, butonly at first sight

! Variety of Substitutes:

! Sports websites

!

Blogs

! Forums

! Social media platforms

! News websites/ Sports

section

The Good News

! Innovative Platform

!

Giant consolidated blogproviding information onseveral sport fields

! Source of entertainment

! Interaction and

engagement in thereporting process

!

Biased opinionsvsprofessional and neutraljournalistic opinions

!

Readers get the real-deal from other fans


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! 1. Funding:

! Determine predicted costs

! Determine necessary revenues

!

2. Creating & Developing:! Research most popular sports in Italy

! 3. Monitor Site:

! Make necessary adjustments to ensure continued success

! 4. Expand

!

To different sports

! To different geographical markets

! Will need to research market sport preferences

!

Make necessary language adjustments

Action Plan


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Questions?

developing a new digital editorial idea

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