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Developing a MS4 Program
Managing the Challenges andExpectations of Permit Implementation
Eric W. Larson, PE, AICP, CPSWQ, CFMDirector of Environmental Engineering & LandManagement – Beaufort County, SC
Fowler Del Porto, PEProject Manager, Water ResourcesKCI Technologies
What We Will Cover
Introduction of MS4 MS4 Coverage Area
MS4 Program Elements
Expectations and Understanding Elected Official
Community
The Development Community
Getting the Word Out (using the Media)
Program Management (tips and tricks)
Staffing
Funding
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What is MS4?
US EPA’s Clean Water Act
Enacted in 1972
Amended in 1987
Point source pollution
Non-point source pollution
Municipal Separate Stormsewer Systems (MS4)
Phase I – 1999
Phase 2 – 2003
2010 U.S. Census expanded urban areas of manyCounties and Towns and SC-DHEC responds
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What does MS4 mean to us?
We will expand our scope of services
Regulations will get tougher
MS4 Requirements will dictate more effort &resources
Cost saving can be found through partnerships
Where is the MS4(s)?
The Urbanized Area of a Jurisdiction
50,000+ population
1,000 people/square mile
Adjacent to another MS4
MS4 boundaries can get tricky when municipalareas are incorporated within theunincorporated urban fringe
Municipal Limits overlay
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How is an MS4 implemented?
This “unfunded mandate” by the federal andstate governments has numerous programelements that must be established.
These elements are referred to as “MinimumControl Measures”
The MS4 Program Elements
Minimum Control Measures (MCM)
1. Public Education
2. Public Outreach and Involvement
3. Illicit Discharge, Detection, and Elimination (IDDE)
4. Construction Run-Off
5. Post – Construction Best Management Practices(PC-BMP)
6. Good Housekeeping in Municipal Operations
MCM1Public Education
Permit requires:
Identify target audiences
Develop focused messages
Goal = Continue past efforts and grow the programwith an unified message
Our greatest opportunity for partnerships amongmunicipalities
Includes employee training in all six MCMs
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MCM 2 – PublicOutreach andInvolvement
Permit requires
Development of informal advisory groups
Create involvement opportunities
Storm drain marking
Stream clean up
Volunteer stream monitoring programs
Speaking / Exhibiting at public events
Educating students via school curriculum
MCM 3 - IDDE
Permit requires System map
Ordinance prohibiting non-stormwater flows
Inspection program
Enforcement
Pushes DHEC authority to the local level
Consistent regulation is needed
MCM 4 – Construction Run Off
Permit requires Ordinance requiring local erosion
control program, includingStormwater Pollution PreventionPlans (SWPPP)
Inspection Enforcement
Like IDDE, a consistent program isneeded as DHEC jurisdiction isdelegated to multiplemunicipalities in the County
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MCM 5 – PC-BMP
Permit requires Ordinance requiring PC-BMPs
Plan review and inspection(public AND private)
Enforcement
Our stormwatermanagement plan willinclude revisiting your currentstandards Add the program components
not in place
MCM6 – Good Housekeeping Permit requires
Inventory and assessment of the “MS4”
Buildings and facilities, stormsewers, BMPs
Identify high priority areas
Inspect annually
Have plan to prevent pollution in ALL maintenanceactivities
Have a program to maintain the “MS4”
Goal = Assess our “Assets” and develop a strategyfor long term maintenance and operations thatprotects water quality
Monitoring
Permit requires
Identification of Outfalls (See IDDE)
Wet and Dry Weather screening
Constituents for testing will likley grow from your currentlist
Lab and field analysis
TMDL requires additional effort
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Expectations & Understanding
Restoring Elected OfficialKnowledge
Hold a workshop when the camerasaren’t rolling
Talk to them one on one
Find a “champion” or two
Take them on a tour of yourinfrastructure
Develop a business plan
They won’t understand the permitrequirements, so remind them of theO&M and CIP needs
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Set up a Sounding Board
Stormwater Advisory Committee Staff
Your elected “Champions”
Related agencies
Development Community
Target citizen groups
Target Services and Industry
Partnerships
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Put a name and face on yourprogram
Marketing / Branding
Acronym
Logo
Catch Phrase
Decide how to use it to “sale” theprogram to kids and adults
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The Marketing Effort
Letterhead
Business Cards
Billboards
Giveaways Stress Balls
Water bottles
Sponsored discount cards
Trucks, Uniforms
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Get the Word Out
Seek opportunities to speak tocommunity groups and leaders Rotary, Lions Clubs
Leadership groups
HOA meetings
Home Builders Meetings
The message is simple, but focused
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Make Friends in High Places
Media relationships are critical
Newspaper “political beat” reporter
Local TV news - Get to know the weather girl!
Find local radio
Local public information station on Cable?
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Training, Training, Training
Sounds so simple, but often overlooked
Don’t underestimate the value of frequentcommunication with the elected officials,development community, SWAC, communitygroups, staff Deliver the same message every time (reinforcement)
Keep it simple
Make it relevant
EPA has free Training Materials available on theirwebsite
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How to get them to listen
Budget money for: Lunch and Learn, snacks
Handouts (brochures, flyers, freebies, etc.)
Website development
Laptop, projector, screen
Find out the best time and location, and go tothem
Train in small Groups - no more than 20 at atime
Be willing to work overtime
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They’re “informed”, nowwhat? Use your connections and get them involved
Ordinance development
Policy / Procedure development
Enforcement
Outreach events
Facilitate Sub-committees
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Tips for MCM 1 and 2
Find a way into the schools
Soil Conservation Service
Science Teachers
Use the Carolina Clear toolkit
Find volunteers that are good teachers
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Pick an Annual Event
Do you have a community event that you canset up a booth? Arts Show
Street Festival
County Fair
Parade
Make it the focus of your annual effort
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Be Seen
Uniforms
Vehicles
Banners
“Do”, don’tjust “Say”
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More “being seen”
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Lead by example
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• Recycling
• Share media in partnershipwith event organizers
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Give citizens a chance to beinvolved
Stream Clean-ups *
Stenciling *
Litter Clean-ups *
Rain Barrels
Workshops
What are othersdoing?
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* Budget for “Stuff”
Let them be heard
Citizen Complaint /Concern Database
Can be linked toGIS for long-termassetmanagement
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Tips for MCM 3
Invest in a good map Makes dealing with complaints and investigations easier Enhances record keeping
Partner with your Code Enforcement Departmentand Attorney
Finding Common Threads Sewer Dept. I&I program Lab Work
Find a lab partner Establish a relationship/
MOU with your SanitarySewer Utility
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Tips for MCM 4
Staff inspection Find teachable moments
Work with the Developer and Contractor,not against them Make expectation clear and consistent up
front
Meet your DHEC inspector and work withthem Ditto for Building Inspection
Establish a local permitting program Identify your problem areas
Make it easy and cheap to submit aSWPPP
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Tips for MCM 5 Routine Inspection and
Inventory
Keep As-Built Drawings
Private Owner Education /Outreach
Teachable moments
Have a plan to maintainthe BMPs if you requirethem
Maintain your BMPs –Practice what you preach
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Tips for MCM 6 Good data management Training for Public Works staff Do something the citizens can see Maintain your system Be seen when doing inspections
Find those common threads Water and Sewer Department Parks Public Works (street sweeping) Recycling Co-permittees
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Staffing You will need more help
Staffing isn’t always hiring more people
Partner with Non-profits and VolunteerGroups Boy Scouts
Churches
Consultant Help
Interlocal Agreements with: P&Z
Building Inspection
Water and Sewer Department
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Funding We all know the General Fund isn’t the answer Develop your business plan and budget to distinguish
between: Permit Compliance O&M Capital Improvements Everyone will see the permit “bean counting” is the small
cost
Use your “Champions” to encourage dedicatedfunding
Look for grants, partnerships 319 Grants, etc. Volunteer Groups
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Final ThoughtsThe most important thing to keep in mind…
Keep your DHEC representative happy!
Stock your office kitchen with their favorite snacks!
Know the location of their favorite Restaurant in town!
Seriously, a good working relationship with DHEC isimportant
Communicate your status regularly and ask for advice
They are there to help I have found you get credit for “trying”
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Questions?
Eric W. Larson, PE, CFM,CPSWQ, AICP
Beaufort County, SCStormwater Utility
Department120 Shanklin RoadBeaufort, SC 29906(843) 255-2805 or (843)
255-2812 direct(843) 592-1252 [email protected]
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Fowler Del Porto, PEKCI Technologies2456 Remount RoadSTE 308, SC 29412(843) 225-4122(843) 568-2095 [email protected]