developing a content strategy for user context

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User Context 11 April 2013 Content Strategy for User Context University of Maryland Heather McAuliffe Content Strategist 301.792.6400 [email protected]

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Discussion on User Context, and how to think about designing a content strategy around the users

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Page 1: Developing a Content Strategy for User Context

User Context11 April 2013

Content Strategy for User Context

University of Maryland

Heather McAuliffeContent Strategist

301.792.6400

[email protected]

Page 2: Developing a Content Strategy for User Context

Agenda

• What is User Context Design, Why is it Important? • Top 10 – Design Rules of the Road• Context Design of Everyday Things• Knowledge Sharing in User Context• Principles of Interaction Design • User Experience• Cool Tools • Resources

Brown Bag Talks2

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Why User Context and Design?

Brown Bag Talks3

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User Experience - Overview

4 Brown Bag Talks

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Ten Commandments of “Good Design”

Brown Bag Talks5

Dieter RamsSource: https://www.vitsoe.com/gb/about/good-design

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Design of Everyday Things

6 Brown Bag Talks

• Provide rich, complex, and natural signals

• Be predictable• Provide a good conceptual

model• Make the output understandable• Provide continual awareness,

without annoyance• Exploit natural mapping to make

interaction understandable and effective

Donald Norman – Design Principles

http://www.usabilitypost.com/2010/11/17/the-design-of-everyday-things/Book Review Discussion

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Knowledge Sharing in User Context

Brown Bag Talks7

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Dilbert – A Decade of Knowledge Sharing

Brown Bag Talks8

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NASA: Knowledge Sharing Master Forum

Brown Bag Talks9

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Paradox: The More we Share, the More we Share

Brown Bag Talks10

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Knowledge Sharing and Innovation

Brown Bag Talks11

(7): NASA’s 2011 Knowledge Report - http://www.nasa.gov/pdf/614955main_Year_in_Knowledge_2011_forWeb.pdf

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Why Do We Share?(8)

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(8): Nick Kellet’s Listly Channel - http://api.list.ly/list/2dz-why-do-people-share-content-ideas-conections-photos-experiences

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Why Do We Share?

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Personal Sharing in Times of Natural Disaster

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Hurricane Sandy – Knowledge Sharing Statistics

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1.  we are ok 2.  power – lost power, have power, no power 3. damage 4. hope everyone is ok 5. trees 6. made it 7. safe 8. thankful 9. fine10. affected

Top-Shared Terms by U.S. Users – as of 10 AM ET – provided by Facebook

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Top Tweets*

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* Source: Social Bakers Free Statistics – http://socialbakers.com

ALL THE TWEETS! The Library of Congress has archived over 170 Billion Tweets. That is 133TB of Compressed Data!

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Knowledge Sharing to Be Part of Something Bigger Than Yourself (9)

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(9): http://ItGetsBetterProject.org

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Customer Service Knowledge Bases

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Best Bets

Filtering

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Top 10 Online Libraries to Visit - Free

1. Internet Archive – The Largest Digital Library to download free e-books (http://archive.org/index.php)

2. Project Gutenberg – Over 33,000 Free e-books (http://gutenberg.org)

3. Google Books – Search and Full Preview books, with download links if the book is not copyrighted (http://books.google.com)

4. University of Pennsylvania Books Page – Over 1 Million Free Books to Read and Download (http://onlinebooks.library.upenn.edu)

5. Open Library – Over 1 million Classic Literature Free e-Books to Download (http://openlibrary.org)

6. eBooks@Adelaide: Free Classic Literature, Philosophy, Science and Medicine (http://ebooks.adelaide.edu.au)

7. Bartelby: The Encyclopedia of World History and Harvard Classics (http://www.bartleby.com)

8. Bibliomania: Over 2000 Free Electronic Documents and Research Results (http://www.bibliomania.com)

9. The New York Public Library – Thousands of free e-Books in Various formats (http://ebooks.nypl.org)

10. Many Books – Ads Free Library of over 29,000 free e-Books (http://manybooks.net)

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Influences That Drive Knowledge Sharing: Linked Data – Raw.Data.Now!!! (10)

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(10): http://LinkedData.org

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Influences That Drive Knowledge Sharing: Open Innovation for Businesses (11)

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(11): http://OpenInnovation.net and http://100open.com

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Influences That Drive Knowledge Sharing: Open Government Initiative (12)

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(12): http://data.gov.uk and http://whitehouse.gov/open.

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Influences That Drive Knowledge Sharing:DATA.gov (13)

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(13): http://data.gov

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The Engines That Drive Knowledge Sharing: Knowledge Maps (14)

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(14): http://www.nytimes.com/2009/03/16/science/16visuals.html.

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First Principles of Interaction Design

25 Brown Bag Talks

http://www.asktog.com/basics/firstPrinciples.html

• Anticipation• Autonomy• Color-Blindness• Consistency • Defaults• Efficiency of the User• Explorable Interfaces• Fitts’ Law• Human Interface Objects• Latency Reduction• Learnability• Use of Metaphors• Protect Users Work• Readability • Track State• Visible Navigation

• Law of Proximity• Law of Similarity• Law of Closure• Law of Symmetry• Law of Common Fate• Law of Continuity• Law of “Good Gestalt”• Law of Past Experience

Gestalt Principles

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User Experience

26 Brown Bag Talks

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User Happiness

Some of the commonly used happiness metrics:

• Bounce rate: What percentage of the people bounced quickly (had just one page view on your site)? A high bounce rate may imply “unhappy user”.

• Page views per session: Number of pages a used viewed in a session. Session is typically defined as 30 minutes of no activity by the same user.

• Time on site: Amount of time spend on your site as measured in seconds.

Brown Bag Talks27

http://searchenginewatch.com/article/2219438/3-Metrics-to-Measure-Customer-Happiness-on-Your-Website

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Search Engine Analysis for Coffee Addicts

Brown Bag Talks28

1. Track Awareness-Level Engagement

2. Identify emotional image and copy triggers during the development phase

3. Create dynamic content to spotlight SEM/SEM goals

4. Leverage strong referral sources and advertising platforms

5. Use emotionally rich imagery 6. Develop intuitive and relevant

architecture to decrease frustration and increase trust

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Free or Inexpensive User Context and Experience Tools

• Morae – http://www.techsmith.com/morae.html • Jing - http://www.techsmith.com/jing-features.html • The Pencil Project - http://pencil.evolus.vn/• Lucid Chart - https://www.lucidchart.com/• Diigo - https://www.diigo.com/• Lorem Ipsum Generators - http://www.ipsum-generator.com/• Balsamiq – http://www.balsamiq.com • Google Analytics – http://www.google.com/analytics• Google Webmaster Tools - https://www.google.com/webmasters/

29 Brown Bag Talks