A Case for Browser Based Development

Credibility Slide• Austin-based designer/developer

• First paid gig building Bay Hill golf website in 1994

• Need to be a better web citizen

• Since then I’ve been lucky to work with:– Brightsky

– Demi and Ashton Foundation

– LoJack for Laptops

– Yahoo!

– Ain’t It Cool News

– … and many more

How We Got Here

Founding Fathers• Steve Jobs

Before the App Store, there were web apps

• Joe HewittRelease of iUI in July 2007

• Brian LeRouxEvangelizing cross platform mobile dev with PhoneGap

• David KanedaExtended “app interactions” with jQTouch and SenchaTouch

HTML5. You’re soaking in it.

Why is Browser Based Development Better?

You can leverage skills and tools you already have in your web

development team

Nothing can drive a wedge into a cohesive web team like outside

consultants.

You can build solutions for several platforms with the same technical

resourcesInstead of hiring separate silo-ed

developers who know Objective C and Java, you can build one-size fits all

browser based solutions

Keep yourself from being handcuffed by third-party stores

If your app can live and function in a browser, go ahead and pocket that

30% overhead cost

It is cheaper and faster

Rapid prototyping and the ability to reuse existing content and components from your other projects. Organization

pivots become less expensive.

The Negatives?

Negatives Now … But Improving• 3D Rendering

WebGL shows promise as a Javascript based 3D engine

• Speed and Memory LimitationsCompiled apps run faster and handle memory issues better

Browser App Dev FTW• Leverage the team you already have

• One codebase, several platforms

• Don’t be held hostage by 3rd party stores

• Save money and time

Thank You.

Joey Janisheck

joey@bossmojo.com