dev net and_tech_centers_working_together_final_for_tech_center_webex_sessions (1)
TRANSCRIPT
© 2013 Cisco and/or its affiliates. All rights reserved. 1
Working Togetherwith Cisco DevNet
© 2013 Cisco and/or its affiliates. All rights reserved. 2Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 2
Cisco @ MicroStrategy World Conference
“Many agree that the strategy and success with developers and ISVs could be the most interesting Cisco story of the next five years.
If applications are built and optimized for Cisco's network, it places them in an enviable position.”
-IDC
© 2013 Cisco and/or its affiliates. All rights reserved. 3
BackgroundThe original Cisco Developer Network (CDN) program was a partner program and a developer community combined
58,000 users, 124 forums, 80% using 20% of site .
Developer Program
Partner Program
FY14: decision to divide the two programs
© 2013 Cisco and/or its affiliates. All rights reserved. 4
The charters and components of a successful program
Partner ProgramDeveloper Program
To deliver resources to a community of developers so they can develop or integrate with Cisco technologies
with ...
To qualify and reward ISV / Tech partners to engage with Cisco and drive an integrated solution GTM with our global resale and cloud partner communities.
Tools / support (APIs and SDKs)
Education (training and tutorials)
Development Environment (Sandbox)
Community (Gamification, Social Media, Events, Forums)
Qualification, testing and certification
Branding and marketing (Solutions Catalog / Market Place)
Rewards and other benefits (NFR, JMF, incentives, rebates, Solutions Plus, Partner Program Alignment
with ...
developer.cisco.com cdn.cisco.com
© 2013 Cisco and/or its affiliates. All rights reserved. 5
The plan
Partner ProgramDeveloper Program
Cisco DevNet
Launches November 15 2013
DevNet will focus on recruiting and enabling developers.
New platform with developer- specific User Experience.
Forums will consolidate from 124 forums to 1 forum with sub areas of interest
Communities will tie into Cisco Communities
CDN (to be re-named)
The Partner program will focus on qualifying and rewarding ISV / Tech partners to engage with Cisco
To drive an integrated solution GTM with our global resale and cloud partner communities.
Will continue until re-launch in March 2014 (tbc)
© 2013 Cisco and/or its affiliates. All rights reserved. 6
A seamless Partner and Developer experience
Visit DevNet
October 22
Joint email going to all of the existing partners
and community members
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Cisco DevNet: Quick Start
What is Cisco DevNet? Who is it for within Cisco? Is it also a partner program?
Is Cisco DevNet just a website?
Is it replacing Cisco Developer Network (CDN)?
© 2013 Cisco and/or its affiliates. All rights reserved. 9
Your technology positioned and communicated through the DevNet website
A program manager
Building and maintaining of DevNet site
Building and maintaining of developer artifacts
The building and maintaining of a sandbox
Developer support
A developer community
Marketing to that community
WebEx developer sessions and VOD production
Search Engine Optimization (basic plus enhanced if needed, at extra cost)
Search Engine Marketing (if needed, at extra cost)
What are the available services from Cisco DevNet?
© 2013 Cisco and/or its affiliates. All rights reserved. 11
The website: the developer is our customer
... learned lessons from CDN and examined the 139 tech centers within Cisco ...
... broken them down, filtered and put them in a taxonomy ...
... to create something to inspire and empower a community of enterprize developers …
... with developer-friendly tools and sandbox environments, leading to innovative collaboration with Cisco
We’ve studied examples of good developer programs ...
© 2013 Cisco and/or its affiliates. All rights reserved. 12
Full text site search
‘Filter & Find’ ‘Filter & Find’
results
The website: revolution and evolution
Traditional navigation
menus
Hero messaging with link to partner site
Links between Cisco DevNet site and Partner site
© 2013 Cisco and/or its affiliates. All rights reserved. 13
The complete taxonomy
Example of drill down to Level 3 sites: Jabber SDK for webJabber Guest SDKJabber SDK for mobile
Level 0
Level 1
Level 2
Cisco DevNet
Networking
Application Networking Services Cisco ONE
Energy Industry Media
Mobility Network Management
Routers & Switches Security
SMART+Connected
Communications & Collaboration
Call Control Contact Center
Endpoints Jabber
Management Recordings
Telepresence Voice Mail
WebEx
Data Center
Flexpod Storage
Servers System Management
© 2013 Cisco and/or its affiliates. All rights reserved. 14
Networking
Application Networking Services Application Networking Manager (ANM), Application Visibility & Control (AVC)
Cisco ONE oneController, onePK
Utilities Industry Connected Grid, Field Area Networks (FAN), Smart Grid Management and Security (SGMAS), Transmission and Distribution (TAD), Utility Enterprise and Grid Operations (UEGO), Cisco-enabled Grid Devices (CEGD)
Media Digital Media Suite API (DMS), Media Services Proxy (MSP), Medianet, Medianet - System Management, Media Services Interface (MSI), Management (MSI), Videoscape Soft Client, Videoscape Voyager Vantage (VVV)
Mobility NEW CMX, Compatible Extensions (CCX), Mobile Collaboration Management Services (MCMS), Mobility, Mobility Services API, WCS, API for Guest User Administration (GAP)
Network ManagementPRIME (all of the Prime Tech Centers), Acceleration & Optimization (ACOZ), NetFlow Generation Appliance (NGA), Intelligent Automation for Cloud (IAC), Cloud and Systems Management , Network Analysis Module (NAM), XDE SDK, Carrier
IP NGN Management Solution, XML Management Interfaces (XMLMI)
Routers & Switches Energywise, SDK, Nexus 1000, Nexus 7000, Universal Power Over Ethernet (UPOE)
Security Physical Security Community, Security Data Logs, Security Management, Identity Security Engine
SMART+Connected
Networking taxonomy in detail
© 2013 Cisco and/or its affiliates. All rights reserved. 15
Communications & Collaboration
Call Control
Gatekeeper TMP API, JTAPI, TAPI ,UC Express Services Interface, Web Dialer, Unified Communications Manager SIP (SIP), Unified Routing Rules XML Interface (CURRI), IME/VIPR (End of Life), Voice Gateway API (VGAPI)
Contact Center
Contact Center Solutions, Packaged Contact Center Enterprise, Contact Center Enterprise (GED-125), Contact Center Express Configuration API, (UCCXAPI), Contact Center Express CTI (UCCXCTI), Contact Center Express Scripting (CCXS), CTI Server Protocol (GED-188), Enterpise Application Gateway Protocol (AGP), Contact Center Reporting (CCR), Finesse, SocialMiner, Customer Voice Portal (CVP), Computer Telephony Integration Object Server (CTIOS) Toolkit
Endpoints
DX600 Series, Extension Mobility API (EMAPI) , Headset/Handset API, IP Phone Services (IPPS), Java MIDlet API (JMAPI), UC Accessory Manager, UC Voice, Virtual Office (CVO)
Jabber
Jabber Guest, Jabber SDK for Web, AJAX XMPP Library (XMPP)
Management
Administrative XML (AXL), Serviceability XML, HCS Developer, User Data Service API (New), Platform Administrative Web Services (PAWS) Developer
Recordings
MediaSense (MediaSense)
Telepresence
Telepresence, Unified Presence APIs (CUPAPI), Telepresence Developer, Telepresence AV Integration Accreditation System, Telepresence Exchange (CTX), Telepresence Integrated Codecs Solutions, Telepresence Reporting API (TRA), Telepresence Scheduling AP, Interactive Experience Platform (IEP)
Voice Mail
Unity Connection (CUC)
WebEx
WebEx Web Conferencing Developer
Communications and Collaboration taxonomy in detail
© 2013 Cisco and/or its affiliates. All rights reserved. 16
Data Center
Flexpod
Flexpod Management
Servers
B Series, C Series, E Services
System Management
Unified Computing UCS Manager, Microsoft, HP Open Manager, IBM Tivoli, Symantec
Virtualization
VMware
Data Center taxonomy in detail
© 2013 Cisco and/or its affiliates. All rights reserved. 17
One way of navigating through the site …
Explore Networking(level 1)
Networking Overview(level 1)
CiscoOne Overview(level 2)
To the onePK area(level 3)
© 2013 Cisco and/or its affiliates. All rights reserved. 18
Phase 1: November 15: for all existing CDN tech centers
Four of the existing level 3s (CDN tech centers) are all being integrated with the new look and filter & find’ functionality:
Jabber SDK for webWebExonePKXNC (being created)
The remaining 134 level 3s will be moved across as they are, without the new navigation or filter & find’ functionality
These and other level 3s will be introduced fully into Cisco DevNet over the following 12 months
Cisco DevNet
Networking
Application Networking Services Cisco ONE
Energy Industry Media
Mobility Network Management
Routers & Switches Security
SMART+Connected
Communications & Collaboration
Call Control Contact Center
Endpoints Jabber
Management Recordings
Telepresence Voice Mail
WebEx
Data Center
Flexpod Storage
Servers System Management
© 2013 Cisco and/or its affiliates. All rights reserved. 19
The Developer Deliverables: providing consistency for developers across all APIs
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What does the developer want … irrespective of the API?
A clear journey from initial interest to completion of project
Consistency in terminology: e.g API docs, Quick Start, sample app Consistency in format of tools: e.g doc management / videos
To spend their time working out the technology and not the tools
© 2013 Cisco and/or its affiliates. All rights reserved. 21
What are we striving towards?
Five steps for the developer: Get Interested > Get Engaged > Get Set Up > Get Developing > Get Debugging
A set of clear Developer Deliverables in similar formats across all Cisco APIs … where possible
… with duplication of information removed between the tools
© 2013 Cisco and/or its affiliates. All rights reserved. 23
Overviews
Technical Overviews
Use Cases
Quick Start Guides
Code Samples
API Guides
Sandboxes
API References
SDK
Tutorials
FAQs
Support
Knowledge Base
Forums
Get Interested Get Engaged Get Setup Get Developing Get Debugging
© 2013 Cisco and/or its affiliates. All rights reserved. 24
Cisco DevNet Sandbox offeringAn easy-to-access virtual Cisco Development Lab …
Sandbox in the cloud with aseamless developer experience. * Learn APIs
Design
Develop
Unit Test
System Test
QA
Deploy
Support\
A Typical Development
Cycle
* There may be a charge for this
© 2013 Cisco and/or its affiliates. All rights reserved. 25
Getting up-and-running with Cisco DevNet
Site content creation and updates
Ongoing technical doc re-purposing
Sandbox management
Developer Feedback / input on tech docs
Community Management and tech support
DevNet manage, develop and monitor
the program
Managed by DevNet with input and feedback from all stakeholders
DevNetproposal
For example …
Program Management
Content updating or creation
SDK and reference APIs creation
Training (modules, video creation)
Sandbox needs
Tech support needs
Proposed byDevNet team
DevNet / BUagreement
Sources identified for the following
Website content and positioning
Sandbox infrastructure funding
Tech support
Document re-writing
SDK / API documentation
Agreed betweenDevNet team and BU / TG
Requirements Gathering by DevNet
Gain input from BU Product Management
Interest form is completed by BU
Web Content scope assessed
Community Marketing needed?
Technical docre-purposing needed?
Training materialre-purposing needed?
Core Support resources needed?
Sandbox ?
Assimilate info from Cisco sources
Tech briefings from Cisco if needed
Review existing internal and external training collateral/ curriculum and documentation
Understand development environment requirements and existing tools
Gain input from Engineering
DevNetgets to grips with
the technology
© 2013 Cisco and/or its affiliates. All rights reserved. 26
The DevNet Cook Book
Your guide to Cisco DevNet ...
All the recipes you need to ensure a successful engagement with developers through Cisco DevNet.
The Cook Book will detail the services we provide, the tools and services to be developed, with clear details of what we’ll need from you to provide you with the full Cisco DevNet experience.
© 2013 Cisco and/or its affiliates. All rights reserved. 27
For any Business unit with an existing Tech Center within CDN
Provide a few details about yourselves and your technology by November 4.
Please complete this short form
We will then get back in touch with you to complete the full on-boarding process
Two next steps by November 4…
1
2 Make any final changes to your Tech Center by November 4.The site will be frozen between November 4 and November 15.
© 2013 Cisco and/or its affiliates. All rights reserved. 28
Please let us know
Any Questions?
Contact Ravanne Harris from KPI [email protected]