dev ecosystem state of the union

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It's been a busy year for the Ecosystem team at Atlassian – two AtlasCamps, several SDK releases, new developer documentation site, a new Marketplace, and more. Join Jonathan and Rich as they take us through the state of the Atlassian Developer Ecosystem.

TRANSCRIPT

Page 1: Dev Ecosystem State of the Union

Friday, June 15, 12

Page 2: Dev Ecosystem State of the Union

Director of Developer RelationsJonathan Nolen

State of the Union 2012

Atlassian Ecosystem

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Page 3: Dev Ecosystem State of the Union

Putting up Big Numbers!

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7

New Add-on DevelopersRegister Every Month

100+Friday, June 15, 12

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7

New Add-ons this year260

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7

Yearly Growth40%260New

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Add-ons Now Available900+260New

40%Growth

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260New

40%Growth

900+Total

0

250

500

750

1,000

2007 2008 2009 2010 2011 2012

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Add-on versions released this year

2,300Friday, June 15, 12

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Yearly Growth70%2,300New

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Add-on releases, all-time5,5002,300New

70%Growth

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0

1,500

3,000

4,500

6,000

2007 2008 2009 2010 2011 2012

5,500Total

2,300New

70%Growth

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Add-ons Downloadedthis year

1,000,000

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7

Yearly Growth50%1mNew

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Add-ons Downloaded, all-time3,000,000

1mNew

50%Growth

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3mTotal

1mNew

50%Growth

0

1,000,000

2,000,000

3,000,000

4,000,000

2007 2008 2009 2010 2011 2012

Friday, June 15, 12

Page 17: Dev Ecosystem State of the Union

7

Of customers have not yet installed an Add-on

50%Friday, June 15, 12

Page 18: Dev Ecosystem State of the Union

1. Build Add-ons2. Share Add-ons3. Sell Add-ons

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1. BUILD

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ProductUpdates

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Full Plugin Reloadabilityin JIRA 4.4

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APIsREST Remote APIavailable in JIRA 5.0

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RemoteIssueLinks

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RemoteIssueLinks

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ActivityStreams

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ActivityStreams

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ActivityStreams

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ActivityStreams

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ActivityStreams

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ActivityStreams

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Active ObjectsPowerful Storage for Add-ons

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APIsStable Public Internal APIStarting in JIRA 5.0

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Brand New

Editor

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• Formatting & insert menus• Custom macro editors• Custom placeholders• Dynamic property panels• Parameter placeholder• Auto-convert on paste

New Editor Plugin Points

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APIsJSON-RPC Remote API available in Confluence 4.2

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Bamboo TasksCustom actions for your build

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DVCS Repo ManagementFor the Enterprise

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DVCSMost important developmenttransformation in a decade

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Plugin API& REST API

MarketplaceReady

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Green Field Development

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Supercharge collaborationwith group chat and IM

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Remote APIYourApp

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New Tools forAdd-on Developers

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AtlassianDeveloperSite

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New Getting Started DocsWindows and Eclipse

WE ♥

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Add-on DevelopmentTraining Classes

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2. SHARE

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New Design,New Features

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Respond to Reviews

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Better Support Guidance

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API Compatibility Reportshttp://checkup.atlassian.com

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Helping youCollaborate

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Atlassians Working on Answers

2Friday, June 15, 12

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Online home for your code

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Yearly developers-only event

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Yearly developers-only eventSeptember 19th-21st, 2012

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AtlasCamp Europe!

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AtlasCamp Europe!v2 next Fall, after Half Moon Bay

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Add-on Development Contest

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Add-on Development Contest$45k in prizes up for grabs

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http://codegeist.com

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3. SELL

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ADD-ONSAREAWESOME

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PAINFriday, June 15, 12

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Hard for DevelopersLots of time notbuilding your product

2.0

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Hard for CustomersEvery Add-onis Different

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Hard for CustomersRoadblocks mean

they just don’t buy

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Atlassian Marketplace

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Atlassian MarketplaceReach 100,000 of the world’s best

development teams

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Atlassian MarketplaceBuy hundreds of the world’s most

powerful development tools

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Opened to Developers at AtlasCamp

8weeks

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59Add-ons Available

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EASYFriday, June 15, 12

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Easy for Customers

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Interact with Atlassian1

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Purchase simultaneously with the Products

2Friday, June 15, 12

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Renew with ease3

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Easy for Developers

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Less code for youto write and maintain

1Friday, June 15, 12

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Proven, end-to-endbusiness engine

2Friday, June 15, 12

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In-product access toevery Atlassian customer

3Friday, June 15, 12

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Let’s take alook

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That was EASY!Now I’m ready to buy

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For CustomersEasiest way to

find and purchaseadd-ons

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For DevelopersEasiest way to sellyour add-on

2.0

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What’s the business deal?

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DEVELOPER75%

ATLASSIAN25%

What’s the business deal?

• 75% straight to the developer

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DEVELOPER75%

ATLASSIAN25%

What’s the business deal?

• 75% straight to the developer

• No payment processing fees

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DEVELOPER75%

ATLASSIAN25%

What’s the business deal?

• 75% straight to the developer

• No payment processing fees

• Atlassian handles sales taxes

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DEVELOPER75%

ATLASSIAN25%

What’s the business deal?

• 75% straight to the developer

• No payment processing fees

• Atlassian handles sales taxes

• Full integration in our system

Friday, June 15, 12

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DEVELOPER75%

ATLASSIAN25%

What’s the business deal?

• 75% straight to the developer

• No payment processing fees

• Atlassian handles sales taxes

• Full integration in our system

• 25% to Atlassian to re-invest

Friday, June 15, 12

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All the things you don’t do!

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All the things you don’t do!

LICENSING

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All the things you don’t do!

SHOPPINGCART

LICENSING

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All the things you don’t do!

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

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All the things you don’t do!

BILLING & INVOICING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

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All the things you don’t do!

COLLECTTAXES

BILLING & INVOICING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

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All the things you don’t do!

RENEWALSCOLLECTTAXES

BILLING & INVOICING

PAYMENTGATEWAY

SHOPPINGCART

LICENSING

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How does it work?

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1. Technical Requirements2. Business Decisions3. Marketing Opportunities

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Technical Requirements1

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Renamed

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}Renamed

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Compatibility

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Compatibility

December 2009

3.1

30 Months

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Compatibility

December 2009

3.1

30 Months

April 2010

4.1

26 Months

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Compatibility

December 2009

3.1

30 Months

April 2010

4.1

26 Months

June 2010

2.6

24 Months

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Compatibility

December 2009

3.1

30 Months

April 2010

4.1

26 Months

June 2010

2.6

24 Months

October 2010

2.4

20 Months

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Tutorials andCode Generators

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95

Full Detailsin the Next Talk

Intro to Marketplace

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Business Decisions2

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One Guiding Principle

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One Guiding Principle

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Licensing & Pricing

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Match User Tiers

Licensing & Pricing

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Match License Types

Licensing & Pricing

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Licensing & Pricing

Developers Pick a Price

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

Friday, June 15, 12

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

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Users ConfluenceBase Price

YourAdd-on

Your Renewal

Your Academic

YourAcd. Renewal

Your Community

10 $10 $10 $10 $10 $10 $0

25 $800 $400 $200 $200 $100 $0

50 $1,600 $800 $400 $400 $200 $0

100 $2,200 $1,100 $550 $550 $275 $0

500 $4,000 $2,000 $1,000 $1,000 $500 $0

2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0

2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0

Example: Confluence Add-on

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Page 138: Dev Ecosystem State of the Union

• Developers set commercial price

• 30-day evaluations always free

• Yearly renewals always 50%

• Academic licenses always 50%

• Community licenses always free

• Upgrades calculated automatically

• Never less than $10

Licensing & Pricing

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?Friday, June 15, 12

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• Users use the our shopping cart

• We send evaluation reminders

• We send quotes and invoices

• We send renewal reminders

Billing & Invoicing

Paid InvoiceABN: 53 102 443 916

Paid Invoice SummaryPaid Invoice Number: AT-420278

Date Issued: 11 Mar 2012Bill To:

Jonathan [email protected] Nolen

2125 Bryant Street #118

San Francisco CA 94110United States of America

Ship To:

Jonathan [email protected] Nolen

2125 Bryant Street #118

San Francisco CA 94110United States of America

Total Paid: USD $10.00Date Paid: 11 Mar 2012

OFFICIAL RECEIPT

Invoice Total: $10.00Payment Received: -$10.00Amount Now Due: $0.00

Credit Card Number: ************1969Cardholder's Name: Jonathan D. Nolen

Thank you for your payment!

Refunds and Exchanges: You can request a refund or an exchange up to 30 days after the date of purchase on this invoice.After the 30-day period, refunds or exchanges will not be available. Please note that Starter licenses are not eligible for arefund or an exchange.

Atlassian Pty Ltd, 173-185 Sussex St, Sydney NSW 2000, AustraliaEmail:Tel:Fax:

[email protected](+1) 415 701-1110(+1) 415 449-6222

Qty Product Unit Price Adjustment Total1 JIRA 10 Users: Starter License - Support Period: 11 Mar 2012 - 11 Mar 2013 $10.00 USD $10.00 USD

Total Amount Paid (USD) $10.00ProductSupport Period Support Entitlement NumberJIRA 10 Users: Starter License 11 Mar 2012 - 11 Mar 2013 SEN-2227035

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Legal

Atlassian’sStandard

Terms

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Experts

20% Incentive Opt-in Program

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Payment

Monthly paymentNear realtime info $

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Marketing Opportunities3

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Banner Rotation onMarketplace and UPM

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Placement onAtlassian.com

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Highlighted inTop Grossing

Add-ons

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Available inthe AtlassianShopping Cart

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✔ Technical Requirements✔ Business Decisions✔ Marketing Opportunities

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Marketplace Workshopsavailable this Friday

http://summit2012marketplaceworkshop.eventbrite.com/

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Why are wedoing this?

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=Awesome Add-ons

Awesome Products

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Strong Developers

Better Add-ons=Friday, June 15, 12

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Your Businesses Thrive

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The easiest, best way to sell an add-on

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Save Time & Effort

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Reach 100,000 Dev Teams

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Rev Your Business Engine

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Build something amazing.

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Thank you!

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Resourceshttp://atlss.in/JFWwcr

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Plugin SDK with FastDev

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2010 2011 2012200920082007200620052004

Memory Lane

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2010 2011 2012200920082007200620052004

Memory Lane

Plugins

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2010 2011 2012200920082007200620052004

Memory Lane

Plugins

Confluence.Atlassian.Com

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2010 2011 2012200920082007200620052004

Memory Lane

Plugins

Confluence.Atlassian.Com

ConfluencePluginRepository

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2010 2011 2012200920082007200620052004

Memory Lane

Plugin Exchange

Plugins

Confluence.Atlassian.Com

ConfluencePluginRepository

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2010 2011 2012200920082007200620052004

Memory Lane

Plugin ExchangeUniversal PluginManagerPlugins

Confluence.Atlassian.Com

ConfluencePluginRepository

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2010 2011 2012200920082007200620052004

Memory Lane

Plugin ExchangeUniversal PluginManagerPlugins

Confluence.Atlassian.Com

ConfluencePluginRepository

More Commercial Add-ons

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2010 2011 2012200920082007200620052004

Memory Lane

Plugin ExchangeUniversal PluginManagerPlugins

Confluence.Atlassian.Com

ConfluencePluginRepository

2012?

More Commercial Add-ons

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0

225

450

675

900

2007 2008 2009 2010 2011 2012

Add-ons AvailableAnd Growing

+900

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