dev ecosystem state of the union
DESCRIPTION
It's been a busy year for the Ecosystem team at Atlassian – two AtlasCamps, several SDK releases, new developer documentation site, a new Marketplace, and more. Join Jonathan and Rich as they take us through the state of the Atlassian Developer Ecosystem.TRANSCRIPT
Friday, June 15, 12
Director of Developer RelationsJonathan Nolen
State of the Union 2012
Atlassian Ecosystem
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Putting up Big Numbers!
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7
New Add-on DevelopersRegister Every Month
100+Friday, June 15, 12
7
New Add-ons this year260
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7
Yearly Growth40%260New
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Add-ons Now Available900+260New
40%Growth
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260New
40%Growth
900+Total
0
250
500
750
1,000
2007 2008 2009 2010 2011 2012
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Add-on versions released this year
2,300Friday, June 15, 12
Yearly Growth70%2,300New
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Add-on releases, all-time5,5002,300New
70%Growth
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0
1,500
3,000
4,500
6,000
2007 2008 2009 2010 2011 2012
5,500Total
2,300New
70%Growth
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Add-ons Downloadedthis year
1,000,000
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7
Yearly Growth50%1mNew
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Add-ons Downloaded, all-time3,000,000
1mNew
50%Growth
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3mTotal
1mNew
50%Growth
0
1,000,000
2,000,000
3,000,000
4,000,000
2007 2008 2009 2010 2011 2012
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7
Of customers have not yet installed an Add-on
50%Friday, June 15, 12
1. Build Add-ons2. Share Add-ons3. Sell Add-ons
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1. BUILD
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ProductUpdates
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Full Plugin Reloadabilityin JIRA 4.4
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APIsREST Remote APIavailable in JIRA 5.0
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RemoteIssueLinks
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RemoteIssueLinks
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ActivityStreams
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ActivityStreams
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ActivityStreams
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ActivityStreams
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ActivityStreams
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ActivityStreams
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Active ObjectsPowerful Storage for Add-ons
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APIsStable Public Internal APIStarting in JIRA 5.0
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Brand New
Editor
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• Formatting & insert menus• Custom macro editors• Custom placeholders• Dynamic property panels• Parameter placeholder• Auto-convert on paste
New Editor Plugin Points
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APIsJSON-RPC Remote API available in Confluence 4.2
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Bamboo TasksCustom actions for your build
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DVCS Repo ManagementFor the Enterprise
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DVCSMost important developmenttransformation in a decade
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Plugin API& REST API
MarketplaceReady
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Green Field Development
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Supercharge collaborationwith group chat and IM
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Remote APIYourApp
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New Tools forAdd-on Developers
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AtlassianDeveloperSite
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New Getting Started DocsWindows and Eclipse
WE ♥
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Add-on DevelopmentTraining Classes
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2. SHARE
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New Design,New Features
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Respond to Reviews
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Better Support Guidance
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API Compatibility Reportshttp://checkup.atlassian.com
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Helping youCollaborate
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Atlassians Working on Answers
2Friday, June 15, 12
Online home for your code
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Yearly developers-only event
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Yearly developers-only eventSeptember 19th-21st, 2012
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AtlasCamp Europe!
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AtlasCamp Europe!v2 next Fall, after Half Moon Bay
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Add-on Development Contest
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Add-on Development Contest$45k in prizes up for grabs
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http://codegeist.com
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3. SELL
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ADD-ONSAREAWESOME
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PAINFriday, June 15, 12
Hard for DevelopersLots of time notbuilding your product
2.0
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Hard for CustomersEvery Add-onis Different
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Hard for CustomersRoadblocks mean
they just don’t buy
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Atlassian Marketplace
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Atlassian MarketplaceReach 100,000 of the world’s best
development teams
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Atlassian MarketplaceBuy hundreds of the world’s most
powerful development tools
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Opened to Developers at AtlasCamp
8weeks
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59Add-ons Available
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EASYFriday, June 15, 12
Easy for Customers
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Interact with Atlassian1
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Purchase simultaneously with the Products
2Friday, June 15, 12
Renew with ease3
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Easy for Developers
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Less code for youto write and maintain
1Friday, June 15, 12
Proven, end-to-endbusiness engine
2Friday, June 15, 12
In-product access toevery Atlassian customer
3Friday, June 15, 12
Let’s take alook
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That was EASY!Now I’m ready to buy
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For CustomersEasiest way to
find and purchaseadd-ons
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For DevelopersEasiest way to sellyour add-on
2.0
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What’s the business deal?
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DEVELOPER75%
ATLASSIAN25%
What’s the business deal?
• 75% straight to the developer
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DEVELOPER75%
ATLASSIAN25%
What’s the business deal?
• 75% straight to the developer
• No payment processing fees
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DEVELOPER75%
ATLASSIAN25%
What’s the business deal?
• 75% straight to the developer
• No payment processing fees
• Atlassian handles sales taxes
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DEVELOPER75%
ATLASSIAN25%
What’s the business deal?
• 75% straight to the developer
• No payment processing fees
• Atlassian handles sales taxes
• Full integration in our system
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DEVELOPER75%
ATLASSIAN25%
What’s the business deal?
• 75% straight to the developer
• No payment processing fees
• Atlassian handles sales taxes
• Full integration in our system
• 25% to Atlassian to re-invest
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All the things you don’t do!
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All the things you don’t do!
LICENSING
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All the things you don’t do!
SHOPPINGCART
LICENSING
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All the things you don’t do!
PAYMENTGATEWAY
SHOPPINGCART
LICENSING
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All the things you don’t do!
BILLING & INVOICING
PAYMENTGATEWAY
SHOPPINGCART
LICENSING
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All the things you don’t do!
COLLECTTAXES
BILLING & INVOICING
PAYMENTGATEWAY
SHOPPINGCART
LICENSING
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All the things you don’t do!
RENEWALSCOLLECTTAXES
BILLING & INVOICING
PAYMENTGATEWAY
SHOPPINGCART
LICENSING
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How does it work?
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1. Technical Requirements2. Business Decisions3. Marketing Opportunities
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Technical Requirements1
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Renamed
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}Renamed
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Compatibility
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Compatibility
December 2009
3.1
30 Months
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Compatibility
December 2009
3.1
30 Months
April 2010
4.1
26 Months
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Compatibility
December 2009
3.1
30 Months
April 2010
4.1
26 Months
June 2010
2.6
24 Months
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Compatibility
December 2009
3.1
30 Months
April 2010
4.1
26 Months
June 2010
2.6
24 Months
October 2010
2.4
20 Months
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Tutorials andCode Generators
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95
Full Detailsin the Next Talk
Intro to Marketplace
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Business Decisions2
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One Guiding Principle
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One Guiding Principle
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Licensing & Pricing
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Match User Tiers
Licensing & Pricing
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Match License Types
Licensing & Pricing
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Licensing & Pricing
Developers Pick a Price
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Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
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Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
Friday, June 15, 12
Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
Friday, June 15, 12
Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
Friday, June 15, 12
Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
Friday, June 15, 12
Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
Friday, June 15, 12
Users ConfluenceBase Price
YourAdd-on
Your Renewal
Your Academic
YourAcd. Renewal
Your Community
10 $10 $10 $10 $10 $10 $0
25 $800 $400 $200 $200 $100 $0
50 $1,600 $800 $400 $400 $200 $0
100 $2,200 $1,100 $550 $550 $275 $0
500 $4,000 $2,000 $1,000 $1,000 $500 $0
2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0
2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0
Example: Confluence Add-on
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• Developers set commercial price
• 30-day evaluations always free
• Yearly renewals always 50%
• Academic licenses always 50%
• Community licenses always free
• Upgrades calculated automatically
• Never less than $10
Licensing & Pricing
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?Friday, June 15, 12
• Users use the our shopping cart
• We send evaluation reminders
• We send quotes and invoices
• We send renewal reminders
Billing & Invoicing
Paid InvoiceABN: 53 102 443 916
Paid Invoice SummaryPaid Invoice Number: AT-420278
Date Issued: 11 Mar 2012Bill To:
Jonathan [email protected] Nolen
2125 Bryant Street #118
San Francisco CA 94110United States of America
Ship To:
Jonathan [email protected] Nolen
2125 Bryant Street #118
San Francisco CA 94110United States of America
Total Paid: USD $10.00Date Paid: 11 Mar 2012
OFFICIAL RECEIPT
Invoice Total: $10.00Payment Received: -$10.00Amount Now Due: $0.00
Credit Card Number: ************1969Cardholder's Name: Jonathan D. Nolen
Thank you for your payment!
Refunds and Exchanges: You can request a refund or an exchange up to 30 days after the date of purchase on this invoice.After the 30-day period, refunds or exchanges will not be available. Please note that Starter licenses are not eligible for arefund or an exchange.
Atlassian Pty Ltd, 173-185 Sussex St, Sydney NSW 2000, AustraliaEmail:Tel:Fax:
[email protected](+1) 415 701-1110(+1) 415 449-6222
Qty Product Unit Price Adjustment Total1 JIRA 10 Users: Starter License - Support Period: 11 Mar 2012 - 11 Mar 2013 $10.00 USD $10.00 USD
Total Amount Paid (USD) $10.00ProductSupport Period Support Entitlement NumberJIRA 10 Users: Starter License 11 Mar 2012 - 11 Mar 2013 SEN-2227035
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Legal
Atlassian’sStandard
Terms
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Experts
20% Incentive Opt-in Program
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Payment
Monthly paymentNear realtime info $
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Marketing Opportunities3
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Banner Rotation onMarketplace and UPM
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Placement onAtlassian.com
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Highlighted inTop Grossing
Add-ons
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Available inthe AtlassianShopping Cart
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✔ Technical Requirements✔ Business Decisions✔ Marketing Opportunities
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Marketplace Workshopsavailable this Friday
http://summit2012marketplaceworkshop.eventbrite.com/
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Why are wedoing this?
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=Awesome Add-ons
Awesome Products
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Strong Developers
Better Add-ons=Friday, June 15, 12
Your Businesses Thrive
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The easiest, best way to sell an add-on
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Save Time & Effort
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Reach 100,000 Dev Teams
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Rev Your Business Engine
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Build something amazing.
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Thank you!
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Resourceshttp://atlss.in/JFWwcr
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Friday, June 15, 12
Friday, June 15, 12
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Plugin SDK with FastDev
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Friday, June 15, 12
2010 2011 2012200920082007200620052004
Memory Lane
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2010 2011 2012200920082007200620052004
Memory Lane
Plugins
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2010 2011 2012200920082007200620052004
Memory Lane
Plugins
Confluence.Atlassian.Com
Friday, June 15, 12
2010 2011 2012200920082007200620052004
Memory Lane
Plugins
Confluence.Atlassian.Com
ConfluencePluginRepository
Friday, June 15, 12
2010 2011 2012200920082007200620052004
Memory Lane
Plugin Exchange
Plugins
Confluence.Atlassian.Com
ConfluencePluginRepository
Friday, June 15, 12
2010 2011 2012200920082007200620052004
Memory Lane
Plugin ExchangeUniversal PluginManagerPlugins
Confluence.Atlassian.Com
ConfluencePluginRepository
Friday, June 15, 12
2010 2011 2012200920082007200620052004
Memory Lane
Plugin ExchangeUniversal PluginManagerPlugins
Confluence.Atlassian.Com
ConfluencePluginRepository
More Commercial Add-ons
Friday, June 15, 12
2010 2011 2012200920082007200620052004
Memory Lane
Plugin ExchangeUniversal PluginManagerPlugins
Confluence.Atlassian.Com
ConfluencePluginRepository
2012?
More Commercial Add-ons
Friday, June 15, 12
0
225
450
675
900
2007 2008 2009 2010 2011 2012
Add-ons AvailableAnd Growing
+900
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