DEUTSCHE BANK GLOBAL CONSUMER CONFERENCE

JUNE 2012

ANGELA AHRENDTS

—

CHIEF EXECUTIVE OFFICER

FURTHER PROGRESS IN FY 2012

• STRONG FINANCIAL RESULTS

– Revenue up 24%

– Adjusted PBT up 26%

– Net cash of £338m

– Full year dividend up 25%

• STRONG FOUNDATION

– Retail 68% of revenue

– Balanced by region

– Balanced by product division

– Solid operational infrastructure

• INVESTING IN GROWTH OPPORTUNITIES

– Shifting to front end

THE JOURNEY TO DATE

REVENUE

ADJUSTED PBT

150%

124%

• SIGNIFICANT INVESTMENT

• DIGITAL INNOVATION

• BRAND ELEVATION

SIGNIFICANT SHIFT TO RETAIL

FY 2006 REVENUE £743M

RETAIL: 68%

300% GROWTH

WHOLESALE: 26%

39% GROWTH

LICENSING: 6%

34% GROWTH

FY 2012 REVENUE £1,857M

RETAIL: 43% WHOLESALE:

46%

LICENSING: 11%

GROWTH 2006 TO 2012

INCREASED EXPOSURE TO GROWTH MARKETS

EUROPE: 32%

189% GROWTH EX SPAIN

AMERICAS: 25%

144% GROWTH

ROW: 6%

696% GROWTH

ASIA PACIFIC: 37%

351% GROWTH

FY 2006 RETAIL/WHOLESALE REVENUE £662M FY 2012 RETAIL/WHOLESALE REVENUE £1,748M

GROWTH 2006 TO 2012

EUROPE: 29%

AMERICAS:

27%

ROW: 2%

ASIA PACIFIC:

22%

SPAIN:

20%

BALANCED PRODUCT MIX

NON-APPAREL: 39%

264% GROWTH

WOMENS: 33%

134% GROWTH

CHILDRENS: 4%

287% GROWTH

MENS: 24%

99% GROWTH NON-APPAREL:

28%

WOMENS: 38%

CHILDRENS: 3%

MENS:

31%

FY 2006 RETAIL/WHOLESALE REVENUE £662M FY 2012 RETAIL/WHOLESALE REVENUE £1,748M

GROWTH 2006 TO 2012

LEVERAGE THE FRANCHISE

INTENSIFY NON-APPAREL

ACCELERATE RETAIL-LED GROWTH

INVEST IN UNDER-PENETRATED MARKETS

PURSUE OPERATIONAL EXCELLENCE

CONTINUING THE JOURNEY

LEVERAGE THE FRANCHISE

FY 2006 FY 2012

5%

40%

55%

1%

BRIT

LONDON

PRORSUM

26%

73%

BRAND ELEVATION

SYNCHRONISATION

INNOVATIVE MARKETING

LEVERAGE THE FRANCHISE

• FOCUS

– Menswear

• 24% of revenue

• 26% underlying growth

• Optimise outerwear

• Tailoring initiatives

• OPPORTUNITIES

– Unlocking the potential in our licences

• Japan

• Global products

INTENSIFY NON-APPAREL

REVENUE

264%

• FOCUS

– Soft accessories

– Shoes

• OPPORTUNITIES

– Men’s accessories

INTENSIFY NON-APPAREL

ACCELERATE RETAIL-LED GROWTH

NUMBER OF STORES

Mainline Concessions

COMPARABLE STORE SALES GROWTH

* EXCLUDES DISCONTINUED STORES IN SPAIN

*

ACCELERATE RETAIL-LED GROWTH

• FOCUS

– Productivity improvements driven by

customer service and insight

– Leverage investment in burberry.com

• OPPORTUNITIES

– Execute flagship/cluster strategy

– Capex planned at £180-200m in FY 2013

• Including space growth of 12-14%

• Focus on larger format stores

– Space growth of at least 10% per annum

over the next three years

£180 – 200m

£153m

CAPITAL EXPENDITURE

REVENUE IN EMERGING MARKETS

9.5x

INVEST IN UNDER-PENETRATED MARKETS

EMERGING MARKETS INCLUDE CHINA, MIDDLE EAST, TURKEY, LATIN AMERICA, INDIA, RUSSIA AND EASTERN EUROPE

NUMBER OF STORES IN EMERGING MARKETS

• FOCUS

– Further align Chinese operations

– Engage with Chinese consumers globally

• OPPORTUNITIES

– Better serve Latin American and Indian luxury

consumers

• Compelling demographics

• Serve at home and when travelling

– Explore new small markets with franchisees

INVEST IN UNDER-PENETRATED MARKETS

MEXICO

RETAIL/WHOLESALE GROSS MARGIN

PURSUE OPERATIONAL EXCELLENCE

• ACHIEVEMENTS

– Reduced the number of vendors

– Rationalised DCs from 24 to 3

– Reduced carriers from 30 to 3

– Implemented SAP across all major markets

– Established global planning function

1,300bps

PURSUE OPERATIONAL EXCELLENCE

• FOCUS

– Support business growth in logistics

• European hub

• Asian hub

• China LDC

• Digital fulfillment

• OPPORTUNITIES

– Drive productivity and efficiency through existing

infrastructure, optimising

• Global assortments

• Monthly flow

• Replenishment

• Inventory

BUILT STRONG FOUNDATION FOR

SUSTAINED PROFITABLE GROWTH

—

GREAT BRAND, GREAT COMPANY,

GREAT GROWTH