deusa strategy statement
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TRANSCRIPT
Advertising Strategy Statement
Presented by Team #7: José Augusto Amorim, Hitesh
Malhotra,Adebayo Olaribigbe, Amit Phulwani, Erlinda
Shaw
Power
Distance
69
Individuality 38
Masculinity 49
Uncertainty
Avoidance
76
Long Term
Orientation
65
Brand Name: Deusa (Goddess in Portuguese)
Product Description: Deusa is a range of eye shadow, made out of natural dyes and
organic oil. Deusa is gentle on skin and comes in several colors to match any type of
skin.
Country: Brazil
Hofstede score:
Benefits: Long Lasting, nourishes skin
Target group: Between 20 to 35 years old women. Primarily
young professionals and fashion-oriented people
Tone/Character: Confident and sexy
Strategy Format
Support for the proposed strategy:
$28 billion industry
World’s third largest market
Make-up means beautiful
Customers look at fairly long-term orientation - sustainability
Average purchasing power, ability to purchase expensive cosmetics is limited
Glamurosa todo dia!
Look glamorous and keep your
skin nourished with Deusa,
a new range of Eyeshadow.
Made with natural dyes and organic
oils, Deusa lasts longer and prevent
fine lines. Stay glamorous all day.