Deuces

Constance JiangHoai Nguyen

Ji Eun NohPeter Oh

Rebecca Kim

Contents

I. IntroductionII. Production ProcessIII. Competitor AnalysisIV. Challenges

1. Time efficiency2. Product Diversification3. Ordering System

V. Strategic Solutions

I. Introduction

Brief History Bansner’s Ultimate Rifles, LLC - opened by

Mark Bansner in 1980 as Bansner’s Gunsmithing with his wife, Roslyn Bansner

Banser’s background Start up Reputation

Mission: Quality vs Quantity

Bansner’s ultimate goal was to build a rifle with ultimate accuracy with a sleek and ele-gance

Customer orientated Customization Skilled craftsmen

II. Production Process Banser sells a range of rifles prices ranging from 2000-14000; Highly Accurate lightweight custom big game hunting rifle

1) RECEIVER

2) BOLT STOP/TRIGGER

3) METAL

4) MOUNTING SYSTEM

5) STOCK

6)CLEAN UP

7)The Last step is putting everything together: placing the metal in the stock fastening with screws. And further fastening the trigger on to the rifle also. Lastly placing the bolts to hold the rifle altogether

8) PRIOR TO SHIPPING

III. Competitor Analysis

Bansner’s rifles are custom made which may take 8-10 months

Other companies sell the rifles made already so time is not an issue for larger manufac-turers

The price of Bansner’s rifles are quite expensive compared to other companies Remington Arms Company Browning Arms Company

Bansner’s sell guns for different purposes Mountain Rifles Safari Hunter Rifles Alpine Hunters

Consumers expect the best from Bansner’s rifles Quality (Trigger, scope, weight, distance) True gun connoisseurs would pick Bansners over

your typical rifle “I purchased one of your rifles for the purpose of hunting

cape buffalo. My son and I went to Zimbabwe, and had a successful safari. I’m now interested in purchasing another ri-fle from you.”

Walt Wood

“I won a shooting at 500 MTS Competition with “your” ri-fle, on June 26 & 27th, 2010.

-Tiziano Tezri

Other Companies

Remington has several facilities: ammo, custom plant, firearms plant, corporate center, target plants, and technical center

Bansner’s warranty is second to none guarantees an efficient, working rifle provides free fixing for any of their rifles

Limitations for Remington warranty: accidents, abuse, misuse, and normal wear and tear

Bansner’s Ultimate Rifles

Remington

Bansner’s Ultimate Rifle

Remington Arms Company’s Rifle

IV. Challenges

Competitive advantage: Custom-made Brand = trust High quality

Weaknesses Labor intensive Time consuming

-> Search opportunities to compete with rivalry.

Job Process

Order winner

1. Time efficiency

Production process – 8 to 10 months Longer production time due to:

Custom made Quality importance

Supply Chain View

2. Product Diversification

Lack of Diversification limits: Seeking new opportunities Company growth Market expansion

-> Therefore, limits profit from other potential customers and market segments

3. Ordering System

Current ordering system: Visit personally – takes time and money Contact: telephone call, email or fax

Unsatisfactory

-> A new innovative ordering system is needed!

V. Strategic Solutions

1. Time efficiency: Cut wait time for product Much manual labor involved Replace simple tasks with machinery to save

time

V. Strategic Solutions

2. Product Diversification Hunting rifles

Shotguns Pistols

V. Strategic Solutions

3. Ordering system Utilize technology Home delivery? Update customers on production status

-> Online customization-> Helps diversification

Thank you!