Dettol

Dettol

Presented by:Iqra sarfraz .

Our Brand for today`

Mission for health

Dettol

Salient Features

Company

Background:

Launched in India 193350 years present as anticeptic liquidCelebrate platinum jubliee in 2008

Logo

Tag line- Be 100% sure

7

Market share

Capture 85% Market

Market Share (Value)

2005

2006

2007

Dettol

86%

85%

84%

Savlon

13%

13%

13%

Suthol

0

0

0

Cont

Product Line

Soap Hand sanitiser

Shaving kit Liquid dish wash

Segmentation

Target Market

Repositioning

Re-energize soaps

Repositioning

Channels

Competition

Marketing communication Methodologies

Television Ads

Dettol spend 60% on TVCs

Cont

Summer Ads

Cont

Monsoon Advertisement

Cont

Winter Ads

Famous Celebrities

Mehreen Raheel

Cont

Sabreen Hisbani

Cont

Shahid Afradi

Cont

Sanam Baloch

Cont

Nadia Khan

Advertising Appeals

Emotional & logical

Dettol ka trana h,Pakistan bachanah

Sales Promotion

Banded Offer

Cont

Quantity deals

Cont

Consumer contest

Benefits of Dettol

First Aid

Safety

Care

100% secure

Smell

Infection

Germ free

Healthy

39

Campaigns

Apka Dettol kia krta h

Dettol ka Tarana h Pakistan bachana h

Shik shik

Mission for health

Question???