detroit family engagement
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DETROIT JEWISH EARLY CHILDHOOD EDUCATION
SOCIAL MEDIA ACADEMY
Lisa ColtonChief Learning Officer, See3 Communications & President, Darim Online
[email protected] @darimonline @lisacolton
The Social Media Academy is generously funded through a grant from
Produced by
FAMILY ENGAGEMENT
The Challenge
What is “Engagement”?
• Emotional• Social• Activities• Action• Identi
http://www.flickr.com/photos/89165847@N00/5876255457/
How To Design Tor Engagement?
Ladder of Engagement
Attention
Like the Page and/or joins the Group
Sees posts in newsfeed regularly…
And reads them!
Fan
Like posts
Comments now and then when moved
Takes interest in content shared by the page
Weaver
Uses FB as a platform for connecting people and providing value
Proactively thinks to engage and contribute.
Contributor
Regularly comments
Identifies as a participant on the page or group
Is no longer “shy” and speaks up
INFORMATIONAL SOCIAL/COMMUNAL
1. Make it easy & inviting2. Be Social & Personal,
yourself included!3. Give them something
to talk about (that’s valuable!)
4. Design into curriculum5. Combine online/in
person
#1 Easy and Inviting
Ask questions, caption contests, action!
Culture of EngagementMake it a norm, then deepen the discussion.
What might be deeper discussions you can invite?
#2 BE SOCIAL & PERSONAL. And a good
STORYTELLER
And… embed yourself in the community personally to model what you seek.
#3 GIVE THEM SOMETHING TO TALK ABOUT…Idea: Pick monthly themes that parallel the curriculum
Curate -> Questions -> Platform for Discussion
Online -> Communal -> Intimate
Shared literacy, values, perspective, practice
#4 Kehillah is the Curriculum
Real =Authentic
http://ejewishphilanthropy.com/the-kehilla-is-the-curriculum
Jewish Enrichment Center, IL:Sh’ma curriculum + QR Codes displayed in the hallway
#4 Design Engagement into the Caurriculum
#4 Design Engagement into the Curriculum
#5: Integrate online and in person.
Use your listening as an excuse to create a toolbox of assets
Trust: intimacy, mutual confiding
Time: Amount of time spent together
Reciprocity: amount of reciprocal services
Intensity: Emotional intensity, sense of closeness
Four components of tie strength
Our “Love” Campaign!
REMEMBER:
•Write in big, bold letters•Make it as social as possible! Tag people, pose with friends, etc.•Add #JewishECE to your post•Write a caption or text of the post to illuminate further, especially if hard to read.•If parents post, SHARE their post on your page.